mpi 2010 - pedro waengertner, espm
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"Acesso a Mercados: Marketing Digital - Gerando Negócios através das Redes Sociais e Mídias Eletrônicas" - Pedro Waengertner, Professor da Escola Superior de Propaganda e Marketing – ESPM ___________________ V Congresso da Micro e Pequena Indústria Realização: Departamento da Micro, Pequena e Média Indústria.(Dempi/Fiesp) 14 de outubro de 2010. Hotel Renaissance São Paulo - SP http://www.fiesp.com.br/congressompis http://twitter.com/dempifiespTRANSCRIPT
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Marketing DigitalGerando Negócios através das Redes Sociais e Mídias EletrônicasPedro Waengertner (@pedrowm)
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Pedro Waengertner – Twitter: @pedrowm – email: pedrowm @gmail.com
SITUAÇÃO GERAL1
COMO APROVEITAR? 2
PLANO DE AÇÃO3
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Pedro Waengertner – Twitter: @pedrowm – email: pedrowm @gmail.com
SITUAÇÃO GERAL
67 MILHÕESDE USUÁRIOS INTERNETNO BRASIL*
* Fonte: IBGE
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Pedro Waengertner – Twitter: @pedrowm – email: pedrowm @gmail.com
SITUAÇÃO GERAL
OU SEJA,
MAIS DE 30%DA POPULAÇÃO BRASILEIRA
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Pedro Waengertner – Twitter: @pedrowm – email: pedrowm @gmail.com
SITUAÇÃO GERAL
O E-COMMERCE DEVE MOVIMENTAR
R$ 14,3 BILHÕES
EM 2010
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Pedro Waengertner – Twitter: @pedrowm – email: pedrowm @gmail.com
SITUAÇÃO GERAL
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Pedro Waengertner – Twitter: @pedrowm – email: pedrowm @gmail.com
SITUAÇÃO GERAL
MOBILIDADE GEOLOCALIZAÇÃO
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Pedro Waengertner – Twitter: @pedrowm – email: pedrowm @gmail.com
SITUAÇÃO GERAL
E AS REDES SOCIAIS?
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Pedro Waengertner – Twitter: @pedrowm – email: pedrowm @gmail.com
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Pedro Waengertner – Twitter: @pedrowm – email: pedrowm @gmail.com
COMO APROVEITAR TUDO ISSO?
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Pedro Waengertner – Twitter: @pedrowm – email: pedrowm @gmail.com
COMO APROVEITAR?
IINFLUENCIAR A COMPRAVENDER
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Pedro Waengertner – Twitter: @pedrowm – email: pedrowm @gmail.com
COMO APROVEITAR?
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Pedro Waengertner – Twitter: @pedrowm – email: pedrowm @gmail.com
ONDE COMER CHURRASCO EM SÃO PAULO?
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Pedro Waengertner – Twitter: @pedrowm – email: pedrowm @gmail.com
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Pedro Waengertner – Twitter: @pedrowm – email: pedrowm @gmail.com
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Pedro Waengertner – Twitter: @pedrowm – email: pedrowm @gmail.com
COMO APROVEITAR?
QUAIS SÃO AS SUAS PRIORIDADES?
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Pedro Waengertner – Twitter: @pedrowm – email: pedrowm @gmail.com
PLANO DE AÇÃO
Defina seusobjetivosna web
Crie seu site
Ferramentas gratuítas, Blogs, Lojas online…
Vender ou Influenciara venda?
Google, RedesSociais, sites
especializados…
Aprenda o que
funciona
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Pedro Waengertner – Twitter: @pedrowm – email: pedrowm @gmail.com
Muito obrigado!Pedro Waengertner (@pedrowm)