mpob presentation1

8/3/2019 MPOB Presentation1

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Presented BySantosh Kumar Sah

Rahul MamukaPrasant

Amit

Dinesh goet


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ATTITUDE

Attitude is defined as the persistent tendency to

feel and behave in a particular way towards someobjects, persons or events. It is a positive ornegative evaluation of people,

objects, event, activities, ideas,

or just about anything in yourenvironment.


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A/C to Stephens P. Robbins,' Attitude are

evaluative statements, either favourable orunfavourable concerning objects, people orevents.


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THE SALIENT FEATURES ABOUTATTUDES

Attitudes are related to feelings and beliefs aboutpeople

Attitude is a response to persons objects orevents

Attitudes affect behaviour

positively or negatively Attitudes undergo changes

Attitudes affect perception,

and in turn, behaviour

Situation

Attitude


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ATTITUDE IS YOUR MENTAL FOCUS ONTHE OUTSIDE WORLD

Like using a camera you can focus or set your

mind on what appeals to you You can see situations as either opportunities or

failures

Examples

A hot summer day may be beautiful or ugly A departmental meeting is either interesting or

boring


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HOW ATTITUDE WORKS

It is a cognitive and affective evaluation that

predisposes a person to act in a certain way.

Cognitive

Affective

Behaviour


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COMPONENT OF ATTITUDE

7

COMPONENTS

AFFECTBEHAVIOURALCOGNITION

PHYSIOLOGICAL

INDICATORS

VERBAL

STATEMENTS

ABOUT FEELINGS.

OBSERVED

BEHAVIOR VERBALSTATEMENTS

ABOUT INTENTIONS

ATTITUDE

SCALES

VERBALSTATEMENTS

ABOUT BELIEFS

I DONT LIKE MY

BOSS.

I WANT TO TRANSFER

TO ANOTHER

DEPARTMENT.

I BELIEVE MY BOSS

PLAYS FAVORITES

AT WORK.


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THREE COMPONENTS OF ATTITUDES

1. Cognitions (Thoughts)It is made up of the beliefs, opinions, knowledge,

or information held by a person. Like the belief thatdiscrimination is wrong illustrates a cognition.

2. Affections (Feelings)

It is the emotional or feeling part of an attitude.For example, I dont like him because hediscriminates against minorities. this affect can leadto behavioral outcomes.


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3. Behaviour ( Actions and reactions)

It refers to an intention to behave in a certainway towards someone or something. For example,I might choose to avoid him because of my feelingabout him.


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THREE COMPONENTS OF ATTITUDES

AN EXAMPLE

1. Cognitions (My job is interesting)2. Affections (I love my job)

3. Behaviour ( I am going to get to work early witha smile on my face- my intention to act)


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ATTITUDES ARE FORM THROUGH

DIRECT LEARNING AND SOCIAL LEARNING

Attitudes are not inherited.

They are acquired or learnedby people from the

environment in which they interact. The formation of attitudes is broadly classified

into two sources namely

1. Direct experience

2. Social Learning


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DIRECT PERSONALEXPERIENCE

ATTITUDE

SOCIAL

LEARNING

Sources of attitudes


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PROCESS OF LEARNING ATTITUDES FROM

OBSERVATION- DIRECT LEARNING

Ones direct experience with an object or personserves as a powerful source for his or her

attitude formation In other words attitudes are formed on the basis

of ones past experience in concerned object orperson


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PROCESS OF LEARNING ATTITUDES

FROM OBSERVATION- SOCIAL LEARNING

The process of deriving attitudes from family,peer groups, religious organizations and culture

is called social learning In social learning a person acquires attitudes

from his or her environment in an indirectmanner

They acquire it mainly byobserving their models


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PROCESS OF LEARNING ATTITUDES

FROM OBSERVATION- SOCIAL EARNING

1. Attention - focus on something

2. Retention -what observed must be retained

3. Reproduction - Behaviour must be practicedagain and again

4. Motivation - learner must be motivated to learnfrom it


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ROLE OF CULTURE IN ATTITUDEFORMATION

Culture plays a definitive role in the formation of

attitudes Example - Sri lankans earn for future

requirements

Americans for that matter earn to enjoy the

present


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THREE TYPES OF JOB RELATEDATTITUDES

1. Job satisfaction - Individuals pleasurable or

positive emotional state toward his job2. Job Involvement - the degree to which peopleimmerse themselves in their jobs. It isidentifying with ones job

3. Organizational commitment - it is aboutemployees loyalty towards their organizations.It is identifying with ones organization


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JOB SATISFACTION IS RELATED WITHFIVE SPECIFC JOB DIMENSIONS

PAY

WORK ITS

ELF

PROMOTIONALOPPORTUNITIES

SUPERVISION

CO-WORKERS


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JOB INVOLVEMENT

It is the degree to which employees immerse

themselves in their jobs, invest time and energyin them and consider work as central part oftheir overall lives

Such employees tend to be high performers and

seldom tardy and get absent


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ORGANIZATIONAL COMMITMENT

It is an attitude about employees commitment

to the organization It is the process by which an employee identifywith the organization and and want to maintainmembership with the organization


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Challenge!

Push the negative factors to the outer perimeter

of your thinking Those who will learn the trick will reflect it and

others will notice it

Of course! No one can be positive all the time

Excessive optimism is not realistic Positive attitude is not an act. It must be

genuine


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HOW TO CHANGE ATTITUDES

1. Providing real factsGenerally it is observed that the availability of insufficient

information is the primary cause for the negative attitudes of theemployees. For example, many decisions are taken in theorganization for the welfare of the employees, for eg. Laying downthe promotion policy, deciding about issuing bonus, providing

better working conditions, implementing employees insurancepolicy etc.2. Providing Involvement

Sometimes an employee gets annoyed with some decisionwhich is related to him but is has been taken without his consent.This dissatisfaction gradually assumes a negative attitude and insuch a situation a decision which is usually favourable for the

employee appears to him to be harmful. Such a negative attitudecan be converted into a positive attitude with the of the method ofinvolvement.

3. Using fear and warningsAttitude of the employee can be changed by making use of fear

and warning. But this method should be used with a lot of care and

understanding. Fear and warning can be done at the three levels i.elower level, middle level and high level.


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4. Impact of peersPeople working in an organization usually get

influenced by the attitude of their colleagues. If themajority of the people working in an organization havea negative attitude, soon the remaining people alsostart assuming negative attitude and viceversa.

5. Providing Education

usually employees have little information aboutthe good and bad. They accept willingly what the otherpeople tell them. Such people assume a negativeattitude rather unknowingly. Education is needed to

bring about a change in the attitude of such people.

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