mpublishing: bringing a new dimension to print-02
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mPublishing: Bringing a New Dimension to Print-02 juan lopezTRANSCRIPT
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Making a Media Portfolio Digitalg gJuan Lopez-Valcarcel / @jlopezvalcarcel
Director Digital Products, Pearsong ,
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A traditional media portfolio
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A digital portfolio
Education TechnologyDigital Publishing
Business Information
My Labs 6 M6 M users
eCollege 3.5 M 3.5 M users
Powerschool 8.5 M8.5 M students
SuccessNet 4.4 M4.4 M students
Online testing 9.3 M 9.3 M tests
Poptropica 300 M300 M avatars
ePen 206 M206 M scores
Fronter 112 M112 M log-ins
Di i l R US $2 7B 4
Digital Revenues: US $2.7B (in 2009)
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7 i i di it l t d 7 surprising digital trends from the industry previously known as print publishingy p y p p g
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1. eBooks are finally here
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9.5%
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Source: Association of American Publishers (AAP) Nov 2010
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Books
Paper This is not the end of…
ReadingReading
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This is an opportunity (or a challenge)for:
New devices
for:
New devices
New content experiences
New business models
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2. Enhanced eBooks are emergingoo g g
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3. Apps are a short term fixpp o
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Transforming Children Storytellingo g o y g
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Reimagining travel guides
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4 Multiplatform is the future4. Multiplatform is the future
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Multiplatform textbooks
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5. Education is going digital
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Device pilots - VirginiaDevice pilots - Virginia
eText on iPad Test PrepLearning Games
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Courseware for teachers
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6. New business models are emergingg g
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Technical books rental
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7. Keep it fun! Learning by playing p g y p y g
10M i it 10M visitors per month
300M avatars
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1) eBooks
2) Enhanced eBooks
3) A3) Apps
4) Multiplatform
5) Digital Education
6) N B i M d l6) New Business Models
7) Learning by playing
7 key trends for digital publishers
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There is no OLD Media vs. NEW Media
Th i th BUSINESS f DIGITAL M diThere is the BUSINESS of DIGITAL Media23
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