Mr Brightside Pitch

By JAR Productions

http://www.youtube.com/watch?v=JriMd9BLxXA

THE VISIONOur band is made up of Matt (Keyboard and Vocals), Alistair (Drums), Joe (Bass), and Jordan (Guitar). They will be performing throughout the video as it will be made up of performance and narrative concepts. The narrative for this video will be played out by Joshua Smith, Lauren Worley, and Ashley Pemberton. This will show a rocky relationship which comes to head when Lauren starts to cheat on Joshua. The band will appear at points where the narrative is taking place to link them together.

BRAND IMAGE• The impression of a product held by real or

potential consumers.

LOCATIONThe locations we will be using are:• Field (houses as backdrop)• Music practice room• Main stage

The locations we may also use are:• Civic Hall stage

COSTUMESThe costumes which will be worn by the band are:• White shirt, black trousers and black tie (Red tie

for Matt)• Black jeans and white shirt

The costumes which will be worn by the actors are:• Red dress and attire for Lauren• Casual clothes such as jeans and a t-shirt for

Joshua and Ashley

THEMESWe thought that the song ‘Mr Brightside’ had a few

themes such as love, betrayal, lies and stalking and we hope to reflect this in our music video by showing it through the actors or the bands emotions.

TARGET AUDIENCEOur target audience for our music video is going to

be teenage males and females aged 13-17 as shown through our market research we have done. We hope to meet this by using age appropriate actors, this is why we changed Rebekah to Lauren to cross the bridge between the actor and bands ages. The locations will be places which the target audience will recognise, like fields, parks and stages.

We went against what the target audience wanted in the questionnaire for the rebellious image, and hope it is for the best.