mr. ravi shankar gopal | road map for nonwovens development in india
TRANSCRIPT
ROADMAP FOR GROWTH IN NONWOVENS INDUSTRY IN INDIA
BY RAVISHANKAR
K’S TECHNICAL AND MANAGEMENT CONSULTANTS
VADODARA, INDIA
JUNE 2015
NONWOVENS
Only direction for consumption- UPSkip some stages of Development to
catch upQuick to adapt manufacturing
technology as basic skills are available
NONWOVENS- ASIAN MARKET INDA ESTIMATE OF PRODUCTION SHARE
INDIA- USA COMPARISON
PER CAPITA CONSUMPTION YEAR INDIA USA
2015 0.15 KG 5.41 KG
KNOWN WAYS OF GROWING BUSINESS
COPY SOME ONE TOTALLY WHO IS SUCCESSFUL
ORSTUDY SOME ONE WHO IS
SUCCESSFUL
ADAPT AND MODIFY FOR YOUR SITUATION
ORTHINK AND MAKE YOUR OWN ROAD TO
GROW
KEY ISSUES WITH NONWOVENS
NEARLY 60% CONSUMPTION IN DISPOSABLESBALANCE APPLICATION IN DURABLE AREA REQUIRE
HIGH TECHNICAL BIASALL RAW MATERIALS NOT AVAILABLE IN INDIAALL EQUIPMENT HAS TO BE IMPORTED HENCE MAKING
THIS CAPITAL INTENSIVE PROJECTSINNOVATION IS THE KEY TO MARKET SUCCESS
CHARACTER OF INDIAN MARKET FOR NONWOVENS
MULTIUSE HABITS- LESS DISPOSABLES USE
VALUE FOR MONEY COMMUNICATION CHANNELS ARE
EXPENSIVE COMPANIES ARE PRODUCT ORIENTED
NOT CUSTOMER ORIENTED LOW RISK STRATEGY BY BUSINESS-
HIGH INTERST COSTS HIGH VOLUME ASSURED FOR A
SUCCESSFUL PRODUCT AND APPLICATION
DISTINCT NEED OF DIFFERENT INCOME GROUPS
MAJOR STEPS RECOMMENDED INVESTMENT BY ESTABLISHED
INTERNATIONAL PLAYERS INTO COUNTRYMAJOR INVESTMENT REQUIRED IN
PERSONAL CARE, HYGIENE AND MEDICAL DISPOSABLE SEGMENT- INDIAN GIANTS TO BE CREATED
CREATE A BASE FOR NONWOVEN CONVERTED PRODUCT MANUFACTURERS- (MANY SMALL INVESTMENTS)
APPLICATION DEVELOPMENT BY MANUFACTURERS
IMPORT SUBSTITUTION STRATEGYNEW TECHNOLOGIES TO BE CONSIDERED
MAJOR NONWOVENS PRODUCERS IN THE WORLD
Annual Sales Turnover
Freudenberg Nonwovens $1.65 BillionDupont Nonwovens $ 1.40
BillionAhlstrom Fiber Composites $ 1.30
BillionKimberly Clark Corp $ 1.30
BillionPolymer Group Inc. $ 1.20
BillionGlatfelter $ 835 MillionFitessa $ 697 MillionJohns Manville $ 670 MillionSuominen $ 515 MillionBonar $ 407 MillionTWE Group $ 402 MillionCompania Providencia $ 394 MillionGeorgia- Pacific $ 380 Million
MAJOR NONWOVENS PRODUCERS IN THE WORLD
Sandler $ 367 Million
Avgol $ 342 Million
Hollingsworth and Vose $ 322 Million
First Quality Nonwoven $ 310 Million
Toray Advanced Material $ 290 Million
APPLICATION DEVELOPMENT BY MANUFACTURERS REQUIRED
AREAS WITH HIGH POTENTIAL- FEW EXAMPLESFRPTHERMAL INSULATIONSWATERPROOFINGWATERTANK INSULATIONS WITH LAMINATED
NONWOVENSREINFORCED NONWOVEN FOR LUGGAGEACTIVIATED CARBON NONWOVEN FOR ODOR
CONTROLFOAM SUBSTITUTESWALL PAPERS AND ACOUSTICS
IDENTIFIED AREAS FOR INVESTMENTMARKETING ORGANISATIONS SET UP ORGANISATION SIMILAR TO INDA OR EDANA FOR
PROMOTING NONWOVENS AND LOBBY WITH GOVERNMENT AUTHORITIES AND INDUSTRIES
REGIONWISE MARKETING ORGANISATION FOR NONWOVEN PRODUCTS- BY PRIVATE MARKETING COMPANIES
DEVELOPMENT OF STOCKISTS AND DISTRIBUTORS FOR NONWOVEN PRODUCTS
COMBINE NONWOVEN MARKETING WITH PAPER MARKETERS FOR DISPOSABLE APPLICATIONS
MARKETING ORGANISATIONS SPECIALISED FOR FILTER FABRICS, GEOTEX ETC.,
IDENTIFIED AREAS FOR INVESTMENT FORMATION OF NONWOVEN CLUSTERS LIKE HYGEINE INDUSTRY WITH FACILITIES FOR ALL
COMPONENTS> FRONTAL TAPES> ADL> SURFACE TREATMENT OF NONWOVENS> FASTNERS TAPES, HOOKS > BREATHABLE FILM MAKING> LAMINATION FACILITES> FILM PRINTING AND PACKAGING> MACHINE MAINTENANCE TEAMS> CUTTER AND BLADE MAINTENANCE
IDENTIFIED AREAS FOR INVESTMENT TOLL CONVERSION INDUSTRY- SLITTING REWINDING HOT MELT LAMINATION DIE CUTTING AND WARE HOUSING
IDENTIFIED AREAS FOR INVESTMENT WIPING CONVERSION INDUSTRYBABY WIPESDOMESTIC CLEANING WIPESINDUSTRIAL WIPES
IDENTIFIED AREAS FOR INVESTMENT WOUND CARE AND MEDICAL DISPOSABLE
IDENTIFIED AREAS FOR INVESTMENT INDUSTRIAL WIPES- METAL WORKING, AUTOMOTIVE, OIL AND OTHERS
IDENTIFIED AREAS FOR INVESTMENT IMPORT SUBSTITUTION
Rs. 70 TO 100 CRORES IMPORTED EVERY MONTH UNDER CHAPTER 56.03
SUBSTANTIAL IMPORTS UNDER INTERLINING SUBSTANTIAL IMPORTS UNDER SHOE LININGSUBSTANTIAL IMPORTS UNDER NONWOVEN FOR
HYGIENESUBSTANTIAL IMPORTS UNDER TEARABLE
MEDICAL TAPESSUBSTANTIAL IMPORTS UNDER GEO TEXTILESIMPORTS UNDER FILTRATION, CONDUCTIVE TAPES
AND COATING SUBSTRATE
NEW TECHNOLOGIES OPEN FOR INVESTMENT IN INDIA
AIR LAID NONWOVENS
PET SPUNBOND
WETLAID NONWOVENS
OPPORUTNITYLET US MAKE USE OF THIS
OPPORTUNITY AND INVEST AS INDIA HAS A BIG LOCAL MARKET.
EXPORTS WILL COME AUTOMATICALLY WHEN YOU HAVE THE CAPACITY TO PRODUCE. THERE IS ENOUGH MARKETS IN THE WORLD FOR GOOD QUALITY SUPPLIERS.
