#mrec september 24 2013 keynote
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TURNING THE TABLES ON MOBILE RECRUITMENT WHAT CONSUMERS WANT
Leela Srinivasan + Rob Humphrey
Tuesday, September 24, 13
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144
97
57
#mrec and the devices we use
Tuesday, September 24, 13
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bragging rights
Tuesday, September 24, 13
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Earliest Adopter
David Brensilber
bragging rights
Tuesday, September 24, 13
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Jenny DeVaughn
Most ConnectedEarliest Adopter
David Brensilber
bragging rights
Tuesday, September 24, 13
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Jenny DeVaughn
Most Connected
Cindy McGregor
Most Devices
Earliest Adopter
David Brensilber
bragging rights
Tuesday, September 24, 13
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Jenny DeVaughn
Most Connected
Cindy McGregor
Most Devices
Ryan Unger
First to IOS7
Earliest Adopter
David Brensilber
bragging rights
Tuesday, September 24, 13
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4
xoxoxo
Tuesday, September 24, 13
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the world has gone mad for mobileTuesday, September 24, 13
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MOBILE RECRUITING IS A BLANK WALL
Tuesday, September 24, 13
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recruiting leaders are the artists
Tuesday, September 24, 13
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PROCESS ART
CANDIDATE EXPERIENCE
Tuesday, September 24, 13
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the data
Tuesday, September 24, 13
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LINKEDIN ON MOBILE
33%33%
33% | 30% | 400,000Tuesday, September 24, 13
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there are one gazillion smartphones in use
Tuesday, September 24, 13
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WARNINGPROPRIETARY, NEVER-BEFORE-SEEN DATA
12
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437350
72
28
Passive
Active
LinkedIn Survey of 800 Professionals
Tuesday, September 24, 13
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“Which of the following have you ever done on a mobile device?”
Tablet Smartphone
Tuesday, September 24, 13
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“Which of the following have you ever done on a mobile device?”
Downloaded a company career app
9%
Uploaded aresume
22%23%
Appliedfor a job
14%
27%
29%
PROCESS
Tablet Smartphone
Tuesday, September 24, 13
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“Which of the following have you ever done on a mobile device?”
Downloaded a company career app
9%
Uploaded aresume
22%23%
Appliedfor a job
14%
27%
29%
PROCESS
Viewed careers oncompany site
Viewed careers onsocial site
56% 56%
68%
Viewed careers in inbox
65%60%
63%
ART
Tablet Smartphone
Tuesday, September 24, 13
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Brits outpace the Yanks in mobile career exploring *especially on tablets
0%
20%
40%
60%
80%
Company siteApplied
Downloaded app
Careers on social
LinkedIn profiles
0%
18%
35%
53%
70%
Company siteApplied
Downloaded app
Careers on social
LinkedIn profiles
Smartphone Tablet
Tuesday, September 24, 13
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Tuesday, September 24, 13
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Tuesday, September 24, 13
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Tuesday, September 24, 13
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PROCESS ART
M SITE EXPERIENCE
Tuesday, September 24, 13
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TA Leaders who say their career site is mobile-optimized:
20% Globally16% in the US
18
Tuesday, September 24, 13
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0%
25%
50%
75%
100%
Current job openings
Culture description
Company history
Benefits
Employee profiles
Culture awards
Blog posts on company life
Video content
When visiting a company's career site via mobile device what info would be most helpful for evaluating careers?
Tuesday, September 24, 13
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PROCESS ART
SOCIAL + PROFESSIONAL NETWORKS
Tuesday, September 24, 13
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no one cares about your app
Tuesday, September 24, 13
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If they’re not downloading your app what ARE they downloading?
0%
23%
45%
68%
90%
LinkedIn Facebook YouTube Twitter Monster Indeed Careerbuilder Jobs UK Jobs Glassdoor Dice Job Search
Which of the following apps have you downloaded to at least one mobile device?
Tuesday, September 24, 13
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PROCESS ART
InBoxTuesday, September 24, 13
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Inbox: do you write for (mobile) web?• Short sentences
• Short paragraphs
• Why them
• Obvious call to action
• Make every word count
Tuesday, September 24, 13
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A day in the life
0%
20%
40%
60%
80%
At home before work
During commute
At work
Lunch/coffer break
At home after work
Weekend
Tablet
Smartphone
When are you most likely to research career opportunities?
Tuesday, September 24, 13
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The so what: think about WHEN you’re publishing
great career contentBe in their line of sight
Tuesday, September 24, 13
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PROCESS ART
CANDIDATE EXPERIENCE
Tuesday, September 24, 13
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Easy Apply vs Process Headache
28
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“I have stopped applying if their technology isn't up to parThat alone tells you something about the company's priorities”
Tuesday, September 24, 13
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Resume requirement a real obstacle for mobile apply…
0%
10%
20%
30%
40%
No resume stored
Haven't been looking
Customize resume
Needed more time
No interesting job
No mobile apply option
Tried but took too long
Tried but too complex
Went via my network
Why haven't you applied for a job on a mobile device?
Tuesday, September 24, 13
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…especially for active US candidates
0%
18%
35%
53%
70%
No resume stored Wanted to customize resume No mobile apply Needed more time to think
AllUS allUS acKveUK allUK acKve
Why haven't you applied for a job on a mobile device?
Tuesday, September 24, 13
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Fact:mobile apply completion rates on LinkedIn are
>50% higherusing the simple apply flow
Tuesday, September 24, 13
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mobile apply
experience creator OR fuel for frustration?
Tuesday, September 24, 13
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“It was all easy except down loading my resume and it would not take it. I had to
hand deliver one to the business.”
Tuesday, September 24, 13
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PROCESS ART
CANDIDATE EXPERIENCE
Tuesday, September 24, 13
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Post Apply Delight
Connecting online and offline
Tuesday, September 24, 13
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SMS Updates to Remind and Engage
Tuesday, September 24, 13
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38
Day of Interview +
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39
krog tunnel ATLTuesday, September 24, 13