mrp joel martin martin racing performance
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Motorcycle Product NewsWritten by Joel Martin for Motorcycle Product NewsScooter Market AMERIVESPA REPORTConsidered a Subject Matter Expert (SME) on the Code of Federal Regulations (CFR) as it relates to Motorized Driven Cycles. Mr. Martin has acted as a private label consultant, parts integration agent, and helped new brands enter the US market with B2B and B2C market entry projects.Mr. Martin has obtained waivers and federal certificates as a consultant for Malaguti Spa (www.Malaguti.com), SYM Taiwan, Daelim Motors Korea, DRT Taiwan, MH Motorcycles. Mr. Martin also served as an advisor to Vectrix USA, Mr. Martin is frequently featured in scooter trends and sales reports in prominent industry publications such as Motorcycle Product News, Dealer News, and MotorcycleIndustry Magazine. He has appeared on Telemundo, CNN, Univision, SpeedChannel and is a frequent guest on 2Xtreem TV.Mr. Martin is credited for transforming MRP's operational structure from a focus on North American sales and distribution of Malaguti scooters (2000-2005), Italy's second largest scooter manufacturer, to a general distributor,emphasizing strategic partnerships to meet the wholesale needs of the growing scooter, buggy, go-kart, small ATV-UTV, and powersport retail stores needs in America. In 2009 he helped consolidate much of the US PowerSports business by acquiring 6 parts warehouses including: CPI Taiwan, Diamo – LS Motorsports, Italjet USA (CF MOTO, JS, ZNEN Motor, Zongshen, Lifan, Linhai, QJ private label), CMSI (www.TNGScooters.com), Keeway Southeast, and QJ Northeast. In 2010 - 2012 he further integrated the remaining inventories of Daelim Motors Korea (Koreas second largest manufacturer), Powersports Factory (PSF) the former private label importer of Mario Andretti and Benelli scooters, Xtreme Motorsports (QJ and ZNEN Motor importer), and United Motors of America formerly part of UMGlobal.com the largest Hyosung Motorcycle Private label distributor in North America. Mr. Martin has spentmore than 12 years in the Powersports industry as an importer, distributor, retailer, and industry marketing consultant for private label projects and European / Asian OEMs.Prior to taking MRP's top position, Mr. Martin served as vice chairmanof ESPO Entertainment Corporation where he was responsible for logisticsand marketing of all Florida area events. Mr. Martin began his career servingas a college marketing specialist for Coca Cola Enterprises, Sony Music, andElectronic Arts. Mr. Martin degrees in PoliticalScience and Marketing from the University of Florida. He also holds certificates of international relations and Latin American business.Mr. Martin is available for consulting and manufacturing projects.TRANSCRIPT
Scooter maven Joel Martin hit the Lone s-tar state in style starting
with Scoot2Texas with KymcoMay 23-28. The assembledjournalists took to the streetsof San Antonio testing theDowntown 300i and the Xciting500cc. In addition to the presspack, everyone from the presi-dent to the logistics managerwas there showing that theKymco team not only sellsscooters, but they ride them aswell.
Next, Martin scooted across town toAmerivespa, which was also held in SanAntonio, May 27-31. The event, which at-tracted more than 450 scooterists, hasgrown from its vintage-only roots to be-come the largest scooter event in the U.S.
“It’s the most inclusive event I’ve ex-perienced with riders of all back-grounds, ethnic groups, nationalitiesand worldwide appeal,” says Martin. “Imet riders that flew in from as faraway as Germany and Japan to attendthe event.”
The event garnered serious industrysupport with the likes of Kymco, SYM -Carter, Peirspeed, Genuine and more onhand.
“In my opinion, this was a better eventfor any scooter company to attend than eventhe Dealer Expo since it gives store owners,consumers and industry experts a chance tointeract and talk in a stress-free environ-ment,” says Martin. “Many new stores
brought employeesso they could con-nect with the sceneand understandtheir customerbase, which I foundto be interesting.From newbies ontheir first scootersto people that havetrekked acrossAmerica, therewas something
for everyone.”If you cater to
that long-distancescooter crowd, stock
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