ms&c developer services

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DEVELOPER SERVICESNEW HOMES & CONDOMINIUMS

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THE COMPANY YOU KEEP

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THE MICHAEL SAUNDERS & COMPANY DIFFERENCEThis isn’t just your business; it’s your passion, your reputation, your legacy and your future. No one understands that more than Michael Saunders & Company, a name synonymous with real estate excellence and an organization built on an unwavering commitment to solid values.

Founded by Michael Saunders in 1976 — and now under two generations of involved, hands-on leadership in Michael and her son Drayton — today the company offers real estate services in residential, commercial, new homes, relocation, rental, asset management, mortgage, and title. With over 650 agents and 200 employees, Michael Saunders & Company leads the regional market in the sale of all property types, as well dominating the luxury market for properties priced over $1 million.

Michael Saunders & Company is proud to be the leader in developer services across Sarasota, Manatee and Charlotte counties — with experience in nearly 100 communities spanning 40 years. From the company’s inception, new home sales have been at the core of the business; providing the opportunity to be a significant part of the area’s transformation and growth.

The New Homes & Condominiums Division brings an outstanding array of services, exceptional people and strategic marketing to the table to position your community from the first sale to final sell-out, on time and on budget. The Division places top priority on three key areas — minimizing risk, optimizing time and maximizing profit. A high focus on rigorous analysis and the economic fundamentals of every project, combined with decades of expertise and proven experience, consistently exceeds developer expectations.

Drayton Saunders, President (L) and Michael Saunders, CEO & Founder (R)


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MICHAEL SAUNDERS & COMPANY

FORTY &FORWARD

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THE GLOBAL DIFFERENCEMichael Saunders & Company enhances its marketing of developments both nationally and globally through prestigious affiliations with a select network of world-class industry leaders. As an independent brokerage, we have the ability to be discerning and choose affiliations that best meet the needs of our clients and developers. The distinguished list of affiliate companies includes Christie’s International Real Estate, Leading Real Estate Companies of the World, Luxury Portfolio International, and Mayfair International Realty. Our carefully considered partnerships mean that your development can be assured of international exposure to attract eligible buyers from around the world. Combined with exceptional referral and relocation capabilities, potential is turned seamlessly into positive results.

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n Alinari at Rosemary Placen Amberwindn Arbor Oaksn Ashton Oaks Sarasotan Bayshore Royal (Tampa)n Beachwalkn Beau Cieln Bel Maren Boca Siestan Burgundy Condominiumsn Casarinan Citrus Squaren Conrad Beachn Coral Cayen Edgewater at Hidden Bayn En Provencen Granada Parkn Grand Marinern Grand Oaks Venicen Grande Oaks Preserven Gulfstream Villasn Hamilton Clubn Hammocks Cape Hazen Harbour Villa Clubn Hidden Bayn Hudson Crossingn INFINITY Longboat Key

n Island Court Venicen Island of Don Pedron Island of Little Gasparillan Krystal Keyn La Bellasaran Laguna Riviera Dunesn Lawrence Pointen Lido Shoresn Legends Bayn Longboat Sandpipern Mango Parkn Marquee en Villen Meridian at the Oaks Preserven Mirabella at Village Greenn Oakfordn Oakleyn Old Hyde Park Villagen One Hundred Centraln Orchid Beach Clubn Our House at the Beachn Palm Placen Peltz Development at Oak Parkn Peltz Development at Parkwood Lakesn Pinehurstn Pine Runn Placida Harbourn Plaza at Five Points

n Positano on the Gulfn Promenaden Promenade at Riverwalkn Racimo Ranchesn Renaissancen Sands Pointn Sarasota Bay Clubn Seagroven Siesta Estatesn Somerset Cayn Sugar Ridgen Summer Coven Terra Ceia Golf & Tennis Clubn The Concessionn The Phoenixn The Reserven The Residences, Tower Residences

and Beach Residences at The Ritz-Carlton, Sarasota

n Tides Beach Club (St. Petersburg)n Tidy Islandn Tiffany Plazan Veranda Beach Clubn VUE Sarasota Bayn Vinoy Place (St. Petersburg)n Vista Bay Pointn Viscayan White Sands of Longboat Key

SUCCESSFUL PARTNERSHIPS

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POWERING PROFITABILITY

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PREPARING YOUR COMMUNITY FOR THE MARKETBuilding a successful community — whether brand new or already underway — takes vision. Michael Saunders & Company has been in the business of transforming vision into reality for four decades. The New Homes & Condominiums Division collaborates on setting the direction for a development so it will be delivered on-time and on budget, with key elements in place to minimize risk. These include in-depth market knowledge, strategic planning capabilities, a strong sales team and dynamic marketing support.

DEVELOPER LAUNCH SERVICES

Michael Saunders & Company understands that each development is different and individual projects require their own specific plan to market. With vast industry knowledge cultivated through decades of experience on a local and global level, we deliver the highest level of service to assist developers in making smart decisions in the vital launch phase of a project.

RESEARCH & ANALYSISn Comparative market analysis, market trends and forecasting, buyer demographics and trendsn Broker/Realtor focus groupsn Site, building and floor plan review and recommendationsn Pricing and absorption analysis and recommendations

PLANNING, ADMINISTRATION & SALES MANAGEMENTn Contract and condominium document review and recommendationsn Inventory and pricing strategy — balancing absorption with revenue growthn Coordination of sales office location, design and set upn Creation of the sales presentation content and flown Customer and Realtor database setup and relationship management (CRM)n Selection and training of sales and administrative staff

MARKETING MANAGEMENT & COMMUNICATIONSn Advertising/Marketing Agency recommendationsn Advertising/brand consultation in cooperation with your agency-of-recordn Establishing a plan for Broker/Realtor promotions and programs

Drayton Saunders addressing attendees at a grand opening event


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DEVELOPER SALES & MARKETING TEAM

Michael Saunders & Company’s New Homes and Condominiums Division is a team of experienced individuals dedicated only to the sale of new communities. By devoting a Sales Associate to the sellout of your community, the focus is placed as much on the first sale as on the last. The approach also helps to encourage transactions, allowing Realtors® from all brokerages to feel confident in bringing their customers to the community, without competition from a traditional re-sale agent.

Our dedicated Sales Associates also have a strong leadership team behind them who oversee daily sales activities, provide follow-up strategies, handle inventory control, and control phase and release strategies. Our focused approach has resulted in an unprecedented number of new home sales with the highest level of professionalism and customer satisfaction.

VUE Sarasota Bay sales gallery

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DEVELOPER INTEGRATED SERVICES

Michael Saunders & Company is uniquely positioned to provide an array of in-house integrated services to assist buyers of your development, or to secure new opportunities for you.

n MSC Commercial: Experienced team of knowledgeable commercial associates ready to assist developers with the purchase, sale or lease of commercial real estate associated with residential developments or negotiating the purchase of desirable sites for development. Our extensive knowledge across the three counties will also serve to help you find land for your next development.

n MSCMortgage: Full-time mortgage originators are available to provide lending services to our new home communities, providing buyers rapid pre-approval, ensuring a greater likelihood for a smooth and successful closing.

n MSCTitle: Expert team of title examiners, processors and closers are available to handle every critical detail between contract and closing.

n MSCRental: Dedicated resource for helping new development buyers find temporary housing while their dream home is being built, helping buyers to understand rental income possibilities for their new home, or assisting in leasing their new property.

n MSCRelocation: Devoted service to help incoming buyers, new to our market, with finding the right home to meet their needs or helping them find a broker in another market in order to sell an existing home.

Division

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CAPTURING ATTENTION

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We utilize our 24 sales offices to promote the new developments we represent.

SHOWCASING YOUR COMMUNITY

COOPERATIVE ADVERTISING & PROMOTION

To support and strengthen your overall marketing strategy, the in-house marketing team at Michael Saunders & Company leverages targeted media and promotions to gain impressive exposure for your development. Our proven strategy combines the newest, most innovative methods with traditional, time-honored techniques. This cross-channel fluency sparks interest and compels action, ensuring you reach the right people, with the right message in the right place.

n Website Promotion: Today’s consumer is more digitally-connected and savvy than ever. That’s why a powerful web presence is critical to success. New communities are placed front and center on the New Developments section of michaelsaunders.com — a highly-trafficked website that was ranked number one in 2015 by REAL Trends. Add to this features on over 2,000 carefully chosen affiliate websites and over 650 Michael Saunders agent websites, and you have an online force to be reckoned with.

n Online Advertising & Promotion: Placing new homes communities just a click away from potential customers, our online advertising and promotion strategy takes a layered approach. Along with MLS listings on important real estate websites, we create awareness with email blasts — reaching 40,000+ subscribers, Broker/Realtor e-blast communications and engaging blog and social media posts. We also utilize targeted online promotions to propel new communities forward.

n Print Advertising: Traditional channels remain important in driving awareness. Tactics for print advertising include features in prominent newspapers and magazines, as well as direct mail campaigns.

n Luxury Marketing: Appealing to discerning consumers and their ever-changing tastes, our luxury marketing strategies make use of multiple platforms to capture a distinguished audience. This includes a powerful variety of the world’s most distinctive real estate websites and elite print publications.

CAPTURING ATTENTION

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CAPTURING ATTENTION

BRANDING & IDENTITY

You only have one chance to make a great first impression. Michael Saunders & Company understands the importance of a compelling launch, and in turn ensuring that launch evolves into ongoing awareness and sales. There at every step, our team supervises cohesive branding communications, including aligning your development with Michael Saunders & Company — the most trusted and recognizable name in real estate across Sarasota, Manatee and Charlotte Counties for 40 years.

n Branding/Identity: logo, taglines, brand standards, and unique selling points

n Online Presence: community website, social media sites, video/virtual tour, and broker portal

n Signage: property, sales center and promotional signs

n Point of Sale Materials: folders, brochures, floor plans, site plan, feature/amenity sheets, business cards, stationery, envelopes

n Advertising strategy: advertising planning and execution, launch event marketing

n Public Relations Strategy: launch communication, community milestones, media relations

P R I C E P R O D U C T

P L A C E P R O M O T I O N

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CAPTURING ATTENTION

BROKER MARKETING

MICHAEL SAUNDERS & COMPANY REALTORSOur team of over 650 sales associates has earned dominant market share across the three counties we serve. With 24 strategically located branch offices serving Manatee, Sarasota, and Charlotte Counties, these professionals become your added sales force bringing qualified buyers to your development.

n Branch Office Promotion: captivating exposure through print, digital and knowledgeable associates in highly-trafficked offices

n Sales Associate Networking: consistent opportunities for agents to learn about your development

n Internal Communications: compelling and ongoing digital communications designed to build excitement, maintain awareness and inspire action.

n Broker Outreach: establish and execute programs and communication plans to capture the attention of local, regional and national brokers.

REGIONAL BROKER COMMUNITYStaying in touch with local, regional and national agents is important. We work with the entire regional broker community and local Realtor boards to expose your community open houses, preview caravans, regular e-commerce and Realtor events — creating timely and memorable awareness.

INTERNATIONAL BROKER COMMUNITYIn our increasingly globalized society, buyers are likely to come from outside our borders as from within. For this reason, we maintain the most powerful broker affiliations in the worldwide real estate industry. Referrals can come from any one of the brokers within our global affiliation network.

n Christie’s International Real Estate: 139 affiliated brokers with 32,000 sales associates

n Leading Real Estate Companies of the World: 500 affiliated brokers with 120,000 sales associates

n Luxury Portfolio International: 200 affiliated brokers with 40,000 sales associates

n Mayfair International Realty: 450 affiliated broker offices with 10,000 sales associates

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A REWARDING EXPERIENCE

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DEVELOPER ANALYSIS & REPORTINGMichael Saunders & Company is dedicated to the sell out of your community. As such, it is critical during the relationship to evaluate progress regularly, stay in touch with market changes, and evaluate sales performance. We will establish regular review meetings to discuss the following:

n Reports on visitor traffic and target audience feedback

n Advertising assessment

n Planned follow-up activities

n Sales performance

n Contract, deposit and closing reports

n Market updates

n Competition review

The last sale in your development is just as important as the first. Careful evaluation at every stage is a hallmark of the way we work, as we believe that strategies must evolve and adapt in order to minimize risk and maximize return.

The New Homes & Condominiums division sponsors a variety of

networking events for sales associates


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DEVELOPER SUCCESSWith over 100 successful developer partnerships and four decades in the real estate business, Michael Saunders & Company has made a tradition of delivering the remarkable. We are relentless in our oversight of the schedule, budget and future profitability of your development, with dedicated, integrated services that will drive sales momentum and ultimately maximize your success. With extensive knowledge and expertise to support your vision, combined with local insights and global connections, working with Michael Saunders & Company will be a rewarding experience. We look forward to partnering with you to achieve groundbreaking results.

VUE Sarasota Bay groundbreaking

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michaelsaunders.com/new-homes

888.552.5228 | 100 SOUTH WASHINGTON BOULEVARD | SARASOTA, FLORIDA 34236

michaelsaunders.com/new-homes

888.552.5228 | 100 SOUTH WASHINGTON BOULEVARD | SARASOTA, FLORIDA 34236

ms&c developer services

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