msc strategic marketing factsheet

7/29/2019 MSc Strategic Marketing Factsheet

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Shaping success in business & nance

MSc Strategic Marketing*A marketing masters or the global market

*Subject to validation.


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MSc Strategic Marketing*Todays shiting markets need solid marketing strategies

Knowing how to successully connect products to people acrossregions, countries and industries is to be at the oreront omarketing and business. Our MSc Strategic Marketing* givesyou the skills and knowledge to achieve this.

You will gain a ull understanding o the important processesand considerations involved in implementing, managing andevaluating marketing activities in a national and internationalcontext. This is achieved by covering in-depth marketresearch, data analysis, strategic planning and communicationsat a leadership level.

Our lecturers have years o industry experience across diferentsectors, and bring it to lie through seminars and case studies.We also develop real-lie practical business skills throughworkshops and innovative group projects.

This Marketing MSc programme allows you to structure yourlearning around your career, learning online through theground-breaking InterActive online study platorm.

This globally recognised programme provides the knowledgeand skills you need to move directly into outstanding roles,organisations and entrepreneurial ventures. You can also tailorthe course to your precise career goals through our uniquespecialist modules.

The MSc Strategic Marketing* has been designed byLondon School o Business & Finance and is validated byBirmingham City University

Career DevelopmentWe give your career top priority. Thats

why we work so closely with multinational

organisations. We ask them what they look

or in employees, and ensure that the courses

we ofer give you these highly sought-ater

skills. Our Careers Service department will also

provide you with tailored career training andadvice, helping you to ull your ambitions.

Corporate ConnectionsWe have many blue-chip organisations in ourcorporate partner network. This means ourregular networking events put you in ront oleaders, HR representatives and like-mindedproessionals rom some o the biggest namesin global business. We can also open the doorto invaluable rst-hand work experience andcareer opportunities with our partners

around the world.

Dual ProgrammesCombining your MSc Strategic Marketing*

with a proessional qualication, such asCIM, is the ultimate way to achieve careersuccess. Dual Programmes students alsoreceive a dedicated Executive DevelopmentProgramme to sharpen extra areas, suchas interpersonal and communication skills.You will gain theoretical knowledge,proessional skills and careers training.

How you studyWe want you to be comprehensively preparedor your next career role, so we mould ourcourses to mirror actual business situationsas closely as possible. Our lecturers combinetheir own industry experience with the mostup-to-date case studies and insight rom ourrenowned corporate partners.

Our lectures and seminars include regularstudent participation, allowing you to benet

rom the diverse knowledge o internationalclassmates, and develop the analytical andmanagement skills that are so crucial toyour next step in the marketing industry.You will also be able to extensively researcha specialist topic o your choosing, as part oyour dissertation.

From 204 MSc Marketing students (campus and online)

Campus intakes: Sep 2010, Jan 2011, Apr 2011 | Online intakes: Apr 2011, Jul 2011, Sep 2011, Jan 2012

Class Profle

Our MSc Marketing students come rom across the world, giving you

a greater level o global insight and a richer student experience.

The average age o previous postgraduate marketing students is 26.6.

* Subject to validation.


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Core Module 1 - Strategic Marketing ManagementCore Module 2 - Consumer Behaviour and Research

Programme Structure (Full-time Study)

MSc Strategic Marketing


(Global Marketing)

MSc Strategic Marketing(Digital Marketing and Social Media)


(Integrated Marketing Communications)


(Sales Management)


(Luxury Brand Management)

Global Marketing Management Cross-Cultural Management Project Management and Leadership

Digital Marketing Communications Internet Marketing Management Social Media Communications

Advertising and Promotion Management Public Relations Management Digital Marketing Communications

Customer Relationship Management

Strategic Sales Management Advertising and Promotion Management

Luxury Brand Management Global Marketing Management Public Relations Management

Any combination o 3 specialist elective modules

Core Module 3 - Marketing Communications

Specialist Elective ModulesChoose one MSc Strategic Marketing specialisation**

** Subject to validation. All specialities are available subject to student demand.

COURSES VALIDATED BY


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Employment ProfleAt LSBF, our postgraduate marketing students backgrounds vary culturally, academically and proessionally.

This diversity provides extraordinary opportunities or collaboration and experiential learning.

Employment Background: 46 MSc Marketing students responded rom the ollowing intakes: Sep 2010, Jan 2011, Apr 2011

Career Aspirations: 97 MSc Marketing students responded rom the ollowing intakes: Sep 2010, Jan 2011, Apr 2011

London

BirminghamManchesterTorontoPragueSingaporeOnline

+ 44 (0) 20 7823 2303

+ 44 (0) 12 1616 3370+ 44 (0) 16 1713 1777+ 1 416 800 2204+ 420 775 117 894+ 65 6580 7700+ 44 (0) 20 7099 0077

London Manchester Birmingham Worldwide

Key Facts

DurationOnline (12-60 months)

CampusOnline

Start DatesFebruary | June | September

ApplicationTo apply or or urther inormation:

Visit LSBF.org.uk/mscmarketingEmail [email protected]

Call +44 (0) 20 7823 2303

What do I need to enrol?

DocumentsComplete application orm

CV/ rsum in English

Copy o passport

2 letters o recommendation

QualifcationsUK undergraduate degree (2:2 minimum) or equivalent

in a business-related subject

GMAT is not an obligatory requirement, but is considered

an advantage and may be required or some applications

(Target score 550)

English profciency optionsEnglish Levels 6.0 IELTS (5.5 in all bands) or equivalent

ExperienceRelevant work experience is an asset, but no work experience is required

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* Subject to validation.

Copyright 2013 London School of Business & Finance. All rights reserved. Information given in this brochure is correct at the time of publication and is subject to alteration.