mslgroup global brochure 2011
DESCRIPTION
MSLGROUP global brochure 2011TRANSCRIPT
Creative Storytellers for the Conversation Age
About usMSLGROUP is Publicis Groupe’s speciality communications and engagement group,
advisors in all aspects of communication strategy: from consumer PR to employee
communications, from public affairs to reputation management and from crisis
communications to event management.
We work with a quarter of the top-100 most valuable global brands, and more than 50
of our clients work with us in 10 or more countries. With more than 2500 people, our
network spans 85 offices and covers virtually every discipline required for our clients to
engage creatively with their audiences 24 hours a day.
We aim to be our clients’ most trusted advisor, a source of unbounded creativity,
engagement and value in the always-on conversation.
We believe in:» Demonstrating a passion for client service
» Acting with honesty, transparency and accountability
» Having the courage to take on the biggest challenges, and
the tenacity to see them through
» Encouraging diversity and responsible action in our workplace
Changing times, evolving communicationsMarketplaces as we knew them have been
fundamentally transformed. Welcome
to the Conversation Economy, a real-
time marketplace of communities where
individuals engage with people, brands
and organizations through connections,
conversations and information sharing.
The implications of this transformation
are far-reaching, touching every area of
communications.
Television took 35 years to attract
50 million viewers - but Facebook just 9 months
to gain twice that many. In July 2010, the social network
became the 3rd largest country on Earth with 500
million ‘citizens’Thanks to
technology, people are now in the driver’s seat when it comes to the way they use and
consume experiences, entertainment and
information
From endless waste to ethical
consumption. From ‘me-first’ to ‘we as a
community of people’: it’s a post-materialist
age
The erosion of trust continues, at
all levels, and in all domains
TECHNOLOGY SHIFT
POWER SHIFT
VALUES SHIFT
TRUST SHIFT
GEOGRAPHY SHIFT
VALUES SHIFT
Real-time, always-on, high speed
Public affairs
Consumer marketing
Healthcare communications
Financial communications
Brand and talent
Digital and social media
marketing
Events and experiential marketing
Corporate communications and reputation management
From North & West to
South & East
TIME SHIFT
GEOGRAPHY SHIFT
THE CONVERSATION ECONOMYFrom campaigns to narrative,
from intrusion to engagement,from consumers to communities
How we can help create valueAs your trusted advisors, we:» Craft communications strategies: we architect and execute innovative plans and
brand narrative unbounded by media channel
» Identify emerging trends: we listen to relevant conversations, tracking emerging
ideas and movements that shape our clients’ industries
» Create insights and foresights: we ‘follow the sun’ to stay connected to where new
thinking and needs are emerging, to generate compelling insights and foresights that
fuel big ideas for our clients’ brands
» Engage communities: we help create positive conversations and spark the coming
together of loyal communities around a client’s brand
» Partner and simplify: we collaborate with our clients’ most important partners and
stakeholders to deliver seamless communications solutions
MSLGROUP O�ceA�liate O�ce
VENEZUELA
COLOMBIA
MEXICO
PUERTO RICO
ECUADOR
PERU
PARAGUAY
BOLIVIA
URUGUAY
ARGENTINA
CHILE
BRAZIL
UNITED STATESOF AMERICA
CANADA
INDIA
NEPAL
BANGLADESH
BURMA
LAOS
VIETNAM
CAMBODIA
SHRI LANKA
MALAYSIABRUNEI
INDONESIA
AUSTRALIA
NEWZEALAND
PAPUA NEWGUINEA
PHILIPPINES
SOUTHKOREA
NORTHKOREA
JAPAN
CHINA
MONGOLIA
KAZAKHSTAN
IRAN
KYRGYZSTAN
TAJIKISTAN
AFGHANISTAN
PAKISTAN
TURKMENISTAN
UZBEKISTAN
DENMARK
SWEDEN
NORWAY
UNITEDKINGDOMIRELAND
FINLAND
ESTONIA
RUSSIANFEDERATION
LATVIA
LITHUANIA
BELARUS
POLAND
CZECHREPUBLIC
AUSTRIAHUNGARY
ROMANIA
BULGARIA
GREECE
GEORGIA
BAKUALBANIA
MONTENEGRO
ITALY
SERBIA
MOLDOVA
GERMANY
FRANCE
SPAINPORTUGAL
UKRAINE
EGYPTSAUDI
ARABIA
IRAQJORDANISRAEL
TURKEY
SYRIA
LEBANON
YAMEN
OMAN
MOROCCO
ALGERIALIBYA
CHAD
SUDAN
CENTRAL AFRICANREPUBLIC
ETHIOPIA
SOMALIA
KENYAUGANDA
DEM. REP.CONGO
ANGOLA
ZAMBIA
TANZANIA
MOZAMBIQUEZIMBABWE
BOTSWANA
NAMIBIA
SOUTH AFRICA
SWAZILAND
MADAGASCAR
CONGO
NIGERIABENIN
GHANAIVORYCOASTLIBERIA
GUINEA
SENEGALMALI
BURKINA
NIGER
MAURITANIA
WESTERNSAHARA
TOGO
GABON
AhmedabadMumbai (2)
Pune (2)New Delhi (3)
Bangalore (2)
Chennai (2)Kolkata
Hyderabad (2)
Hong Kong (2)ChengduGuangzhou
Shanghai (3)
Tokyo (2)Seoul (2)
SingaporeKuala Lumpur
Beijing (3)
Chicago (2)
Seattle (2)Toronto
New York (6)Boston
San FranciscoLos Angeles (2)
Dallas
Detroit
Washington DC
Arlington
Atlanta
HelsinkiWarsaw
Stockholm (2)Gothenburg
Oslo (2)Copenhagen (2)
Breda
Amsterdam
London (5)
Brussels (2)
Geneva
Paris (8)
MonacoCologne
FrankfurtHamburgMilan (2)
MunichRomeBerlin
Johannesburg
São Paulo
Buenos Aires
DubaiAbu Dhabi
Taipei
MSLGROUP O�ceA�liate O�ce
VENEZUELA
COLOMBIA
MEXICO
PUERTO RICO
ECUADOR
PERU
PARAGUAY
BOLIVIA
URUGUAY
ARGENTINA
CHILE
BRAZIL
UNITED STATESOF AMERICA
CANADA
INDIA
NEPAL
BANGLADESH
BURMA
LAOS
VIETNAM
CAMBODIA
SHRI LANKA
MALAYSIABRUNEI
INDONESIA
AUSTRALIA
NEWZEALAND
PAPUA NEWGUINEA
PHILIPPINES
SOUTHKOREA
NORTHKOREA
JAPAN
CHINA
MONGOLIA
KAZAKHSTAN
IRAN
KYRGYZSTAN
TAJIKISTAN
AFGHANISTAN
PAKISTAN
TURKMENISTAN
UZBEKISTAN
DENMARK
SWEDEN
NORWAY
UNITEDKINGDOMIRELAND
FINLAND
ESTONIA
RUSSIANFEDERATION
LATVIA
LITHUANIA
BELARUS
POLAND
CZECHREPUBLIC
AUSTRIAHUNGARY
ROMANIA
BULGARIA
GREECE
GEORGIA
BAKUALBANIA
MONTENEGRO
ITALY
SERBIA
MOLDOVA
GERMANY
FRANCE
SPAINPORTUGAL
UKRAINE
EGYPTSAUDI
ARABIA
IRAQJORDANISRAEL
TURKEY
SYRIA
LEBANON
YAMEN
OMAN
MOROCCO
ALGERIALIBYA
CHAD
SUDAN
CENTRAL AFRICANREPUBLIC
ETHIOPIA
SOMALIA
KENYAUGANDA
DEM. REP.CONGO
ANGOLA
ZAMBIA
TANZANIA
MOZAMBIQUEZIMBABWE
BOTSWANA
NAMIBIA
SOUTH AFRICA
SWAZILAND
MADAGASCAR
CONGO
NIGERIABENIN
GHANAIVORYCOASTLIBERIA
GUINEA
SENEGALMALI
BURKINA
NIGER
MAURITANIA
WESTERNSAHARA
TOGO
GABON
AhmedabadMumbai (2)
Pune (2)New Delhi (3)
Bangalore (2)
Chennai (2)Kolkata
Hyderabad (2)
Hong Kong (2)ChengduGuangzhou
Shanghai (3)
Tokyo (2)Seoul (2)
SingaporeKuala Lumpur
Beijing (3)
Chicago (2)
Seattle (2)Toronto
New York (6)Boston
San FranciscoLos Angeles (2)
Dallas
Detroit
Washington DC
Arlington
Atlanta
HelsinkiWarsaw
Stockholm (2)Gothenburg
Oslo (2)Copenhagen (2)
Breda
Amsterdam
London (5)
Brussels (2)
Geneva
Paris (8)
MonacoCologne
FrankfurtHamburgMilan (2)
MunichRomeBerlin
Johannesburg
São Paulo
Buenos Aires
DubaiAbu Dhabi
Taipei
MSLGROUP O�ceA�liate O�ce
VENEZUELA
COLOMBIA
MEXICO
PUERTO RICO
ECUADOR
PERU
PARAGUAY
BOLIVIA
URUGUAY
ARGENTINA
CHILE
BRAZIL
UNITED STATESOF AMERICA
CANADA
INDIA
NEPAL
BANGLADESH
BURMA
LAOS
VIETNAM
CAMBODIA
SHRI LANKA
MALAYSIABRUNEI
INDONESIA
AUSTRALIA
NEWZEALAND
PAPUA NEWGUINEA
PHILIPPINES
SOUTHKOREA
NORTHKOREA
JAPAN
CHINA
MONGOLIA
KAZAKHSTAN
IRAN
KYRGYZSTAN
TAJIKISTAN
AFGHANISTAN
PAKISTAN
TURKMENISTAN
UZBEKISTAN
DENMARK
SWEDEN
NORWAY
UNITEDKINGDOMIRELAND
FINLAND
ESTONIA
RUSSIANFEDERATION
LATVIA
LITHUANIA
BELARUS
POLAND
CZECHREPUBLIC
AUSTRIAHUNGARY
ROMANIA
BULGARIA
GREECE
GEORGIA
BAKUALBANIA
MONTENEGRO
ITALY
SERBIA
MOLDOVA
GERMANY
FRANCE
SPAINPORTUGAL
UKRAINE
EGYPTSAUDI
ARABIA
IRAQJORDANISRAEL
TURKEY
SYRIA
LEBANON
YAMEN
OMAN
MOROCCO
ALGERIALIBYA
CHAD
SUDAN
CENTRAL AFRICANREPUBLIC
ETHIOPIA
SOMALIA
KENYAUGANDA
DEM. REP.CONGO
ANGOLA
ZAMBIA
TANZANIA
MOZAMBIQUEZIMBABWE
BOTSWANA
NAMIBIA
SOUTH AFRICA
SWAZILAND
MADAGASCAR
CONGO
NIGERIABENIN
GHANAIVORYCOASTLIBERIA
GUINEA
SENEGALMALI
BURKINA
NIGER
MAURITANIA
WESTERNSAHARA
TOGO
GABON
AhmedabadMumbai (2)
Pune (2)New Delhi (3)
Bangalore (2)
Chennai (2)Kolkata
Hyderabad (2)
Hong Kong (2)ChengduGuangzhou
Shanghai (3)
Tokyo (2)Seoul (2)
SingaporeKuala Lumpur
Beijing (3)
Chicago (2)
Seattle (2)Toronto
New York (6)Boston
San FranciscoLos Angeles (2)
Dallas
Detroit
Washington DC
Arlington
Atlanta
HelsinkiWarsaw
Stockholm (2)Gothenburg
Oslo (2)Copenhagen (2)
Breda
Amsterdam
London (5)
Brussels (2)
Geneva
Paris (8)
MonacoCologne
FrankfurtHamburgMilan (2)
MunichRomeBerlin
Johannesburg
São Paulo
Buenos Aires
DubaiAbu Dhabi
Taipei
Our global footprint
Affiliate offices that expand our reach
NORTH AMERICAAlbany, New YorkBaltimore, MarylandCharlotte, North CardinaCleveland, OhioColumbus, OhioDallas, TexasIndianapolis, IndianaKansas City, MissouriMiami, FloridaMinneapolis, MinnesotaNew Orleans, LouisianaOrlando, FloridaPhiladelphia, PennsylvaniaPhoenix, ArizonaSacramento, CaliforniaSalt Lake City, UtahSt. Louis, Missouri
EUROPEAthens, GreeceBarcelona, SpainBelgrade, SerbiaBudapest, HungaryIstanbul, TurkeyKiev, UkraineMadrid, SpainSofia, BulgariaSt. Petersburg, RussiaMoscow, RussiaZagreb, Croatia
LATIN AMERICAAsuncion, ParaguayBogota, ColombiaCaracas, VenezuelaGuayaquil, EcuadorLima, PeruLa Paz, BoliviaMontevideo, UruguayMexico City, MexicoSan Juan, Puerto RicoSantiago, Chile
AFRICA+MIDDLE EASTBeirut, LebanonCairo, EgyptRiyadh, Saudi Arabia
ASIABangkok, ThailandCanberra, AustraliaColombo, Sri LankaHanoi, VietnamHo Chi Minh City, VietnamJakarta, IndonesiaKarachi, PakistanKathmandu, NepalLahore, PakistanManila, PhilippinesMelbourne, AustraliaNaha, JapanOsaka, JapanPhnom Penh, CambodiaSydney, AustraliaVientiane, Laos
MSLGROUP EMEAMSLGROUP EMEA is a network of specialist agencies unified in their commitment to
excellence. The group offers the best regional and local cohesion and integration -
on-line and off-line - across a range of communications disciplines. We specialise in social
media marketing, public affairs, brand and talent, financial communications, corporate
communications and reputation management, consumer PR, events management and
healthcare. With fully owned offices in 21 cities covering 10 markets across EMEA, we
have hub offices in London, Stockholm, Brussels, Berlin, Milan and Dubai.
Our strong affiliate network extends to Eastern Europe, the Middle East and South Africa
and gives us an additional presence in over 50 markets. MSLGROUP EMEA’s excellence
has been recognised by Communique, The European Excellence Awards, The Holmes
Report, Cannes Lions, PR Week and The SABRE Awards.
Anders KempePresident MSLGROUP [email protected]
+44 (0)75 1557 42 85
Bronwen AndrewsDirector, New Business MSLGROUP [email protected]+44 (0)207 878 3103
MSLGROUP FRANCEBased in Paris, MSLGROUP France provides expertise covering public affairs, financial
communications, corporate and product PR, employer branding, change communications,
content management, corporate campaigns, social media and events. At the heart of
MSLGROUP France are Publicis Consultants and Publicis Events, who for nearly 20
years have worked with clients across all industry sectors. The group has particularly rich
experience in banking and insurance, energy, retail, automotive, the food-processing
industry and across French public institutions. The teams have won a number of major
awards in the last year (including Top Com, Grand Prix Stratégies, and UJJEF’s Grand Prix
de la Créativité RH) for clients such as GDF-SUEZ, Carrefour and Société Générale.
Fabrice FriesPresident MSLGROUP [email protected]
+ 33 (0)1 44 82 45 82
Stéphane LeccaManaging Director Publicis [email protected]
+ 33 (0)1 58 47 77 35
Stéphanie Barré-LesauvageNew Business Director Publicis Consultantsstephanie.barre-lesauvage@ consultants.publicis.fr+ 33 (0)1 44 82 47 06
MSLGROUP AMERICASIn the Americas, MSLGROUP represents some of the world’s most powerful brands from
consumer goods to financial institutions and pharmaceutical companies. We work as a
unified team – conceiving and deploying programs for our clients’ evolving needs. Our
seasoned professionals (1,000+ employees) are strategic counselors, digital pioneers,
masters in influencer marketing and innovative experiential marketers. Headquartered
in New York, we operate in wholly owned and affiliate offices across eight regional hubs
in North and South America. Our diverse team of experts listens, analyzes and creates
provocative campaigns that build brands, engage consumers, protect reputations and
rally employees. We have been recognized with over 100 prestigious awards including
PRSA Silver and Bronze Anvils, IABC Ovation and Gold Quill awards, SABRE Awards
and a Cannes Lions PR award. We are especially proud of Kekst and Company for being
named a ‘Specialist Agency of the Decade’ by The Holmes Report.
Jim TsokanosPresident MSLGROUP [email protected]+1 212 468 2936
Karlenne TrimbleChief Growth Officer MSLGROUP [email protected]+1 404 870 6813
MSLGROUP ASIAFor over 20 years, MSLGROUP Asia has worked with global, regional and local clients by
providing strategic communications campaigns that position, promote and protect their
businesses and brands.
Regionally headquartered in China, the MSLGROUP Asia network includes 27 owned
offices and 850 staff across Shanghai, Beijing, Guangzhou, Chengdu, Hong Kong, Taipei,
Tokyo, Seoul, Singapore, Kuala Lumpur, Mumbai, Delhi, Ahmedabad, Pune, Bangalore,
Chennai, Hyderabad and Kolkata. A satellite network of staff reaches an additional
125 Indian cities, 25 Chinese cities, and a strong affiliate network of independent
agencies across the region adds another 18 Asia cities to our reach. In the past two years,
MSLGROUP Asia has been recognized with more than 40 awards, including MSL Japan’s
2009 ‘PR Lion’ in the Travel and Tourism category at the Cannes PR Awards and ‘PR
Consultancy of the Year’ for Hanmer MSL India, 20:20 MSL India, Eastwei MSL China, and
ICL MSL Taiwan from both international and local industry groups.
Glenn OsakiPresidentMSLGROUP [email protected]+86 138 1780 0119
Josh ShapiroVice President, Operations & Client SolutionsMSLGROUP [email protected]+86 139 1005 9661
CONTACT USOlivier FleurotCEO, MSLGROUPT: +33 (0)1 44 82 47 10 | M: +33 (0)6 28 49 09 [email protected]
Pascal BeuclerChief Strategy Officer, MSLGROUPT: +33 (0)1 44 82 47 08 | M: +33 (0)6 09 75 80 [email protected]
Trudi HarrisChief Communications Officer, MSLGROUPT: +33 (0)1 44 82 47 12 | M: +33 (0)6 12 73 83 [email protected]
mslgroup.com | twitter.com/msl_group | blog.mslgroup.com | slideshare.net/mslgroup
Designed and Printed by MSLGROUP CREATIVE+
www.mslgroup.com