MSLGROUP Peopleʼs Lab: Crisis Network#

What is Peopleʼs Lab?#

Peopleʼs Lab: Crowdsourcing Insights & Innovation#Peopleʼs Lab is MSLGROUPʼs proprietary crowdsourcing platform and approach that helps organizations tap into peopleʼs insight for innovation, storytelling and change.#

Peopleʼs Lab crowdsourcing platform#

The Peopleʼs Lab crowdsourcing platform comes with four pre-configured crowdsourcing applications, each with its own theme. #

Expertise Request!Network#Community members post requests for expertise and respond to othersʼ request by contacting them, or sharing an insight. The most popular open requests are showcased.#

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Innovation Challenge Network#Moderators post innovation challenges and community members post their insights and comment/ vote on othersʼ insights. The most popular insights are showcased.#

Research & Insights Network#Moderators post scenarios and community members post their stories and comment/ vote on othersʼ stories. The most popular story themes are showcased.#

Contest & Activation Network#Community members post multimedia content and comment/ vote on othersʼ content. The most popular content is showcased.#

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Peopleʼs Lab insights and foresights approach #

Photo from novecentino on Flickr##

The Peopleʼs Lab crowdsourcing platform also enables our distinctive approach for distilling insights and foresight from conversations and communities.#

Organic conversation analysis!#To identify themes from social web conversations.#

MSLGROUPʼs own insight communities!#To track important trends over time.#

Custom insight communities!##To create insights to solve a specific problem.#

Deep dive ethnographic research ##To tie together insights via immersion into communities.#

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What is MSLGROUP Crisis Network?#

MSLGROUP Crisis Network#

Note: The Crisis Network is only open to MSLGROUP employees at this stage.# #

MSLGROUP Crisis Network consists of 50+ MSLGROUP crisis experts across industries and geographies, who tap into each othersʼ insights in real time to help clients plan for and respond to crisis situations.#

How to use the Crisis Network? (Only for MSLGROUP employees)#

Step 1: Log into Peopleʼs Lab#

Note: The Crisis Network is only open to MSLGROUP employees at this stage.##

Log into the Peopleʼs Lab network by clicking on the “Login (For Members)” link at http://peopleslab.mslgroup.com. If you have forgotten your password, rest it by clicking on the “forgot password” link.#

Step 2: Explore the Crisis Network#

Note: The Crisis Network is only open to MSLGROUP employees at this stage.#

You can post expertise “requests” related to crisis planning and response for clients, without revealing client confidential information. You can also respond to other membersʼ requests.#

1. Go to the public Peopleʼs Lab website.#2. Go to the homepage of the private Peopleʼs Lab network.#3. Add a new expertise request.#4. Read community manager blog.#5. Explore most popular people and insights.#6. Explore other people on the network.#7.Select your network from the dropdown menu.#8. Explore everyoneʼs activity on the network.#9. Explore and edit your own profile.##

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Step 3: Add your own requests#

Note: The Crisis Network is only open to MSLGROUP employees at this stage.#

Add your own request without revealing client confidential information, and add a location and expiration date to it. Other members can share their insights publicly, or contact you privately via email.#

Step 4: Share your own insights#

Note: The Crisis Network is only open to MSLGROUP employees at this stage.#

All Peopleʼs Lab networks have a Tumblr-like rich input interface which allows you to add your insight as text, photo, video, or link, without screenshots or embed codes.#

1. Add an insight as rich text.#2. Upload an image. #3. Add a YouTube link and the video is automatically embedded.#4. Upload a file. #5. Add a link and the screenshot is automatically captured.#

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Step 5: Vote or comment on othersʼ insights#

Note: The Crisis Network is only open to MSLGROUP employees at this stage.#

Vote or comment on othersʼ insights. These show up on the network activity stream on the homepage and the dashboard. You get points for each action. The leaderboards are compiled based on points. #

Crisis Network Report: Every Crisis is Global, Social, Viral#

Crisis Network Report: Every Crisis is Global, Social, Viral#

Source: http://crisis.mslgroup.com #

The Crisis Network team recently released a report on the fundamental reset in the dynamics between individuals, influencers and institutions around trust, power, risk and crisis.#

For more, see: http://peopleslab.mslgroup.com #