msmesb: issues of big data in business education

Department of Business Information & Analytics

MSMESB: Issues of Big Data in Business EducationKellie Keeling

University of Denver

Department of Business Information & AnalyticsDepartment of Business Information & Analytics

Motivation• MS Business Analytics students have 2

electives • Asked for summer VBA/VB programming course and

…..• Asked a “Big Data” course

• I am developing a Spring Course starting March 24th• Complex Data Analytics (“Big Data”)• Only introductory stat as prerequisite• (stat minors, majors and MS students!!)


What Now???


Search for Syllabi

https://docs.google.com/spreadsheet/ccc?key=0AtA-8H81STQxdGstU3ZZRHZha3gtOWljYy1uQWRpbmc&usp=drive_web#gid=0

https://docs.google.com/spreadsheet/ccc?key=0AtA-8H81STQxdGstU3ZZRHZha3gtOWljYy1uQWRpbmc&usp=drive_web#gid=0


Topics Covered


Goals• Provide lots of application examples• Advisory Board• Capstone projects• Pardee Center (International Issues)

• Introduce tools/topics haven’t covered in previous classes• Text analytics• Network analysis • Social web


Mining Social Web• Twitter (trending topics and more)• Facebook (fan pages and friendships)• Linked In(clustering colleagues, faceting job titles)• Web Pages (NLP)• Mailboxes (who talking to who, how often, about

what)• GitHub (collaboration habits, building interest

graphs)


Goals• Concrete hands on examples• Python• APIs, scrape data from web

• Splunk [screenshots]• Aggregate data from multiple sources

• Network Analysis• Pajek or NodeXL?

• Modeler• SPSS Modeler, XLMINER, JMP 11??

Splunk and Dominos

Dashboard



• Splunk • Aggregate data from multiple sources

• Network Analysis [Screenshots]• Pajek or NodeXL?



Network Analysis – MS Patents



• Splunk • Aggregate data from multiple sources

• Network Analysis• Pajek or NodeXL?



Application Example Goals

• Looking for examples that require aggregating data from multiple sources!• When should Vail Resorts turn on snow maker? • Biggest expense by far!!• Takes an hour to get water to top of hill. • Based on temp, humidity/barometric pressure• How much snow do need?

• Forecast of # skiers (RFID tags in passes)• Current snow levels


Goals

• Applications• Innovations in Microsoft Patent Data• Real estate data on every household• Army personnel transactions• Ancestry.com (20 petabytes of active data with

500,000 active users)• Walmart 20TB data• B Cycle Bike Sharing


Resources

• Mining Social Web• Russell, O’Reilly

• Python for Data Analysis• McKinney, O’Reilly

• How to Measure Anything: Finding the Value of Intangibles in Business• Hubbard, Wiley


Thank you

Kellie [email protected]

msmesb: issues of big data in business education

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