msnrealestate word copy
TRANSCRIPT
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MSN Real Estate
Nathan Koach & Shawn Menashe
May 21, 1998
This sample business plan has been made aailable to use!s o" Business Plan Pro, business
plannin# so"twa!e published by $alo %lto So"twa!e Names, locations and numbe!s may hae
been chan#ed, and substantial po!tions o" the o!i#inal plan te't may hae been omitted to p!ese!e con"identiality and p!op!ieta!y in"o!mation
(ou a!e welcome to use this plan as a sta!tin# point to c!eate you! own, but you do not hae
pe!mission to !ep!oduce, publish, dist!ibute o! een copy this plan as it e'ists he!e
Re)uests "o! !ep!ints, academic use, and othe! dissemination o" this sample plan should be emailed to the ma!*etin# depa!tment o" $alo %lto So"twa!e at ma!*etin#+paloaltocomo!p!oduct in"o!mation isit ou! -ebsite. wwwpaloaltocomo! call. 1/800/229/23
Copyright Palo Alto Software, Inc., 1995-2002 All rights resere!.
mailto:[email protected]://www.paloalto.com/http://www.paloalto.com/mailto:[email protected] -
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Confi!entiality Agree"ent
The unde!si#ned !eade! ac*nowled#es that the in"o!mation p!oided by in this business plan is con"idential4 the!e"o!e, !eade! a#!eesnot to disclose it without the e'p!ess w!itten pe!mission o"
5t is ac*nowled#ed by !eade! that in"o!mation to be "u!nished in this business plan is in all !espects con"idential in natu!e, othe! than in"o!mation which is in the public domain th!ou#h othe! means and that any disclosu!e o! use o" same by !eade!, may cause se!ious ha!m o!
dama#e to
6pon !e)uest, this document is to be immediately !etu!ned to 7
Si#natu!e
Name typed o! p!inted
:ate
This is a business plan 5t does not imply an o""e!in# o" secu!ities
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Table of Contents
1.0 #$ec%tie S%""ary ..................................................................................................... 1
11 ;bompetitie Ed#e102 Ma!*etin# St!ate#y10
21 $ositionin# Statement1022 $!icin# St!ate#y11
2= $!omotion St!ate#y112@ :ist!ibution St!ate#y11
2 Ma!*etin# $!o#!ams11= Sales St!ate#y12
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MSN Real Estate
1.1 Executive Summary
MSN Real Estate MSN is an ;!e#on/based !eal estate company that will o""e! benchma!*ed
!ental units "o! the Eu#ene, ;!e#on community MSNDs units will balance sa"ety, cuttin# ed#e "eatu!es, and a positie atmosphe!e "o! all tenants These !entals will be p!oided with unmatched leels o" custome! se!ice and attention Sales a!e p!o
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1999 2000 2001
MSN Real Estate
Highlights
$700,000
$600,000
$500,000
$00,000
$!00,000
$200,000
Sales
"r#ss Margi
Net Pr#%it
$100,000
$0
&$100,000'
1.2 ()*ectives
1 Sales o" @=0,000 in 1999 and 300,000 by the yea! 2001
2 A!oss ma!#in hi#he! than 0F
= Net p!o"itJsales to be positie by the second yea!@ ae a c!ime !ate o" 0
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1. +eys t# Success
1 Sa"e, )uality housin# that p!oides state/o"/the/a!t amenities at competitie p!ices2 Maintainin# open communication between MSN and its custome!s in o!de! to ensu!e
the hi#hest leel o" custome! satis"action and lon# lastin# !eputation within the
community= To continue to e'pand the numbe! o" units owned and maintained, while also
inc!easin# the leel o" p!o"its "o! both MSN and its inesto!s
2.1 #m-ay Summary
MSN Real Estate is an ente!p!ise that is inoled in nume!ous aspects o" the indust!y $!ima!y
e'pe!ience and e'pe!tise is in the deelopment o" hi#h/)uality, lowe! cost liin# "o! studentsand p!o"essionals see*in# the most up/to/date technolo#ically adanced liin# eni!onment%n a!ea o" intense t!ainin# and attention is the impo!tance o" st!on# custome! se!ice
The "i!st p!ope!ty pu!chased by the company is a @0/unit apa!tment buildin# on the co!ne! o"ilya!d and 1@th in Eu#ene 5t is !elatiely close to the 6nie!sity, so will be easily !ented to
capacity nine months out o" the yea! o! the !emainin# th!ee months, the p!ice o" !ent will be!educed and we will aim to !emain at 30F capacity
2.2 #m-ay (ers/i-
MSN Real Estate will be c!eated as a ?imited ?iability >o!po!ation based out o" $o!tland, ;!e#on 5t will be owned by its p!incipal inesto!s, Shawn Menashe and Nathan Koach ShawnMenashe is the actin# >E; and holds a @0F sta*e in the company Nathan Koach is the actin#>; d h ld @0F h " th ll Th th 20F i h ld b il t i t
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Table: Start-up
Startu-
Reuiremets
Startu- Ex-esesegal $6,003rc/itect 4ees $!,000Stati#ery etc. $270r#c/ures $275#sultats $2,550surace $1,!15Ret $1,00#structi# $75,000Ex-ese eui-met $600(t/er $7508#tal Startu- Ex-eses $91,560
Startu- 3ssets Neeeas/ alace # Startig ate $1,111,!!0(t/er urret 3ssets $12,0008#tal urret 3ssets $1,12!,!!0
#gterm 3ssets $120,000
8#tal 3ssets $1,2!,!!08#tal Reuiremets $1,!!,:90
4uig
vestmetMeas/e $2!,000+#ac/ $2!,000Silet Parters $200,0008#tal vestmet $26,000
urret ia)ilities3cc#uts Paya)le $!,:90urret #rr#ig $5,000(t/er urret ia)ilities $0urret ia)ilities $:,:90
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Ex-eses 3ssets vestmet #as
Start-up
$1,00,000
$1,200,000
$1,000,000
$:00,000
$600,000
$00,000
$200,000
$0
2. #m-ay #cati#s a 4acilities
MSN head)ua!te!s will be established in %/)uality o""ice space in the downtown a!ea o"$o!tland, ;!e#on This will be the hea!t o" ou! company, with satellite locations in Ceae!ton
and Eu#ene, ;!e#on -e a!e also installin# an in/house 5nte!net se!e! and 2@/hou!answe!in# se!ice so that all custome! o! business communications a!e dealt with in an
e'pedient and "luid manne! -ithin any liin# deelopment with mo!e than =2 units a!ep!esentatie o" the company will be located
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!.5 8ec/#l#gy
MSN !eal estate will hae the most up/to/date technolo#y p!oided both to the custome!s andto the subcont!acto!s and othe! clients
1 Ethe!net po!ts andJo! modem
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.2 Mar;et Segmetati#
1 MSNDs la!#est ma!*et se#ment in the Eu#ene a!ea will be students o" the local
unie!sities These students will be the most li*ely to desi!e the technolo#ical amenitiesthat ou! company o""e!s -e e'pect this to be the la!#est #!owin# se#ment with a#!owth !ate o" about F
2 ?ocal p!o"essionals a!e anothe! la!#e se#ment They will be att!acted to the unitsbecause o" the same technolo#ical needs, but will also be att!acted to the com"o!table, well maintained liin# eni!onment MSN o""e!s units that p!oide a )uality hub
between colle#e #!aduation and home owne!ship -e e'pect this se#ment to #!ow at a
!ate o" about @F with a mo!e "!e)uent tu!n oe!
= ?ocal unie!sity "aculty and sta"" !ep!esent the thi!d and smallest identi"iable se#ment,
but contain the second hi#hest #!owth !ate $!o'imity and )uality will entice thisse#ment which we e'pect to #!ow at a !ate o" F
Market Analysis (Pie)
Stuets
Pr#%essi#als
4aculty
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.! 8arget Mar;et Segmet Strategy
-e beliee that ou! unpa!alleled leel o" )uality and technolo#ical amenities put MSN into a
niche o" its own This will be the "ocal point o" all ou! ma!*etin# and ade!tisin# e""o!ts These se#ments a!e also easily !eached th!ou#h local newspape!s and publications, as well "!e)uent open house displays
5t is essential "o! MSN pat!ons to unde!stand that thei! needs a!e ou! p!io!ity
.2.1 Mar;et Nees
Each o" ou! ta!#ets need the )uality, conenience, se!ice, sa"ety, com"o!t and technolo#icalamenities that can only be "ound at ou! liin# comple'es
1 The student se#ment needs a )uiet sa"e atmosphe!e that "oste!s a )uality lea!nin#
eni!onment They also need the conenience o" location and on/site amenities2 The p!o"essional se#ment needs a liin# eni!onment that sepa!ates them "!om the
noisy, di!ty inconenience o" ae!a#e apa!tment liin# Most p!o"essionals a!e on thei!
way to home owne!ship o! moement to a la!#e! city, so they need housin# that will letthem "eel li*e they a!e #ettin# the )uality that they need
= The "acultyJsta"" se#ment also has simila! needs They need to "eel sepa!ation "!om thenoise and un*ept conditions o" most nea!/campus housin# %lon# with the students,they also need a place to "eel sa"e and one that "oste!s conenience
.2.2 Mar;et 8res
This indust!y is constantly eolin# and leain# many in"le'ible companies sta#nant ;ne o"the ma
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5.1 Strategy a m-lemetati# Summary
MSN will "ocus on the th!ee p!eiously mentioned ma!*et se#ments. unie!sity students, local
a!ea p!o"essionals and unie!sity "aculty and sta""
;u! ta!#et custome! is usually loo*in# "o! hi#he! end liin# "acilities that "oste! a sa"e,
en
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5.!.2 Pricig Strategy
MSNDs p!icin# will be at the top o" what the ma!*et will bea! -e a!e competin# with la!#e
"i!ms who hae simila! comple'es ;u! p!ices will be competitie with these la!#e! "i!ms whilemaintainin# the hi#h leel o" )uality and e'pe!t mana#ement
$!ices a!e based on ae!a#e unit alue o" @00 and ae!a#e monthly sales o" about 3,000MSN, howee!, must t!y to "ollow ma!*et p!icin# t!ends in o!de! to maintain a competitieadanta#e
5.!.! Pr#m#ti# Strategy
MSNDs most success"ul p!omotion will come in the "o!m o" wo!d o" mouth Since we will own
!eal estate, we will be hi#hly isible to the public Since ou! comple'es will be in the uppe!echelon o" )uality and liability, wo!d will sp!ead th!ou#h the community about ou! uni)ue appeal
%lon# with wo!d o" mouth, ou! most consistent "o!m o" p!omotion will come "!om ads in local publications, speci"ically, The Oregonian, The Daily Emerald and The Register-Guard, as well
as smalle! ma#aBines and ci!culations -e will also be pe!sonally p!omotin# ou! p!oduct within the community
5.!. istri)uti# Strategy
-e will "ocus on p!oidin# hi#h/)uality liin# in conenient locations with a wide custome!
base 5t is also impo!tant that we !emain at the uppe! echelon in the )uality !an#e when
compa!ed to competito!s -e can only do this by o!#aniBin# and implementin# a sound planthat will assume !esponsibility "o! the "unctionality and appea!ance o" MSN p!ope!ties -e willhae an updated -eb site "o! anyone inte!ested in the p!ope!ties
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5. Sales Strategy
Sales in ou! business is based upon p!oidin# custome!s with a liin# concept "ittin# o" thei!
needs -e must be in touch with the needs and desi!es o" ou! clientele in o!de! to best att!acta consistent "low o" incomin# !esidents
5..1 Sales 4#recast
The "ollowin# table and cha!t #ies the "o!ecasted ea!nin#s "o! MSN Real Estate apa!tment
!ental units -e pe!ceie a #!adual inc!ease in the total numbe! o" units oe! the ne't yea! %stime #oes on, the monthly pe!/unit !ental p!ice will slowly ascend, coupled by the decline in cost oe! time, p!oducin# an inc!eased pe!/unit p!o"it
!om ou! openin# in Lanua!y to Lune, we e'pect that all units will be completely !ented out 5nthe summe! months we anticipate "ewe! student tenants, so we hae planned on a !ent
lowe!in# p!ocess to entice !ente!s to stay %lso, we will only !ent on yea!ly leases to ensu!ethat all !ented units !emain "illed yea! !ound -ith the estimated p!o"its "!om the p!eious months the anne' will be completed in Septembe!, addin# 1@ mo!e units to the total o" @
Table: Sales Foreast
Sales 4#recast>it Sales 1999 2000 2001Sigle >its !11 !50 !9#u)le >its 17 212 22?ua >its 129 15 16:uxury Suite 29 5 60
(t/er 0 0 08#tal >it Sales 6! 770 :6
>it Prices 1999 2000 2001Sigle >its $0.9: $10.00 $20.00#u)le >its $:06 7: $:16 00 $:2: 00
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@a 4e) Mar 3-r May @u @ul 3ug Se- (ct N#v ec
Sales Monthly
$60,000
$50,000
$0,000
$!0,000
$20,000
Sigle >its
#u)le >its?ua >its
uxury Suite
(t/er
$10,000
$0
5..2 Sales Pr#grams
;u! sale p!o#!am will include sales awa!ds "o! len#th o" lease a#!eements, maintainin# a "ull capacity status, and custome! se!ice awa!ds "o! those who best e'empli"y MSNDs commitment
to custome!s -e will also awa!d e'istin# custome!s "o! !e"e!!in# new clientele to the company
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Table: Milestones
Milest#esMilest#e Start ate E ate uget Maager e-artmet#m-lete ic#r-#rati# 1
Meas/e &E(' t4iacially (rgaiAe 2The initial mana#ement team depends on the "ounde!s themseles, with bac*/up assistance"!om the p!ope!ty mana#ement depa!tment o" MSN Real Estate %s we continue to #!ow, we will establish satellite o""ices in all o" ou! liin# deelopments 5t will also be necessa!y to ta*e
on additional help in the ma!*etin# and R & : secto!s as #!owth continues
6.2 (rgaiAati#al Structure
MSN Real Estate depends on an o!#aniBed diision o" !esponsibilities in o!de! to !un ane""icient, die!si"ied ente!p!ise Main decisions and !esponsibilities will be diided between thetwo top pa!tne!s They will "ocus on maintainin# hi#h )uality and a cohesie business entity Top diision mana#e!s will be #ien speci"ic !esponsibilities such as ma!*etin#, "inance,st!ate#ic mana#ement, o! !esea!ch and deelopment
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6. Maagemet 8eam "a-s
The p!esent team !e)ui!es business deelopment and administ!atie suppo!t Most o" the
pa!tne!s hae been wo!*in# in business eni!onments whe!e this *ind o" suppo!t was p!oidedto them as pa!t o" a la!#e! o!#aniBation
MSN will tu!n to :ynamic $ublic Relations to help c!eate business deelopment p!o#!ams, suchas spea*in# oppo!tunities and ma#aBine a!ticle inse!tions, as well as "o!ums and semina!s thata!e impo!tant to ou! on#oin# deelopment
Re#a!din# administ!ation, we need a st!on# "inance mana#e! to #ua!d cash "low ;u! pa!tne!s
a!e not accustomed to the wo!!ies o" cash "low, but they hae the sense to listen to !eason
and deal with const!aints i" the "inance mana#e! p!oides the p!ope! in"o!mation
6.5 Pers#el Pla
The "ollowin# table summa!iBes ou! pe!sonnel e'penditu!es "o! the "i!st th!ee yea!s, with
compensation inc!easin# "!om less than 100K the "i!st yea! to about 10K in the thi!d The"oundin# pa!tne!s will ta*e limited compensation "o! the "i!st th!ee yea!s until ea!nin#s a!e
substantiated and #!owth is assu!ed -e beliee this plan is a comp!omise between "ai!nessand e'pedience and meets the commitment o" ou! mission statement The detailed monthlype!sonnel plan "o! the "i!st yea! is included in the appendices
Table: Personnel
Pers#el Pla1999 2000 2001
Nat/a +#ac/ 4( $15,600 $20,000 $25,000S/a Meas/e E( $15,600 $20,000 $25,000eise Ric/ars &3mi. Mgr.' $9,600 $10,000 $12,000@#e Nas/ &r#;erage Maager' $11,700 $1,000 $17,000Cea #tract#r &evel#- Mgr ' $1 100 $15 000 $17 000
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7.2 m-#rtat 3ssum-ti#s
MSNDs plan depends on the assumptions that a!e made in the "ollowin# table These a!e annualand monthly assumptions that show the consistent #!owth o" the company Since we ope!ateon a monthly collection basis, we a!e assumin# that the ma
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Sales "r#ss Margi= (-eratig Ex-eses
7.! +ey 4iacial icat#rs
The "ollowin# cha!t indicates ou! *ey "inancial indicato!s "o! the "i!st th!ee yea!s MSN "o!esees#!owth in both unit !entals as well as inc!easin# the pe!centa#e o" #!owth ma!#in
MSNDs cash "low depends on the monthly collection "!om the !ente!s -e allow "o! a 2/day
#!ace pe!iod, a"te! which unpaid accounts will inhibit ou! cash "low owee!, since we collecton a monthly basis, cash "low should maintain at a steady leel
Benh"arks
1.
1.2
1.0
0.:
0.6
1999
2000
2001
0.
0.2
0.0
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7. rea;eve 3alysis
The "ollowin# table and cha!t summa!iBe ou! b!ea*/een analysis -ith "i'ed costs o" 12,000
pe! month and a a!iable pe!/unit cost o" =, we will need to !ent out 29 units at 820 pe!
unit, to coe! ou! monthly costs MSNDs "i!st housin# comple' will consist o" @0 units%cco!din# to the calculations, we will b!ea*/een within ou! "i!st yea! o" ope!ation
The b!ea*/een assumes that all units will be occupied and that all !ent will be paid in a timelymanne! This assumption is p!obably un!ealistic4 the!e"o!e ou! initial b!ea*/een pe! unit will
most li*ely be hi#he!
Break-e#en Analysis
$15,000
$10,000
$5,000
$0
&$5,000'
&$10,000'
&$15,000'
0 10 20 !0 0 50
Monthly break-e#en point
rea;eve -#it D /ere lie itersects it/ 0
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7.5 Pr#*ecte Pr#%it a #ss
The p!o
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@a 4e) Mar 3-r May @u @ul 3ug Se- (ct N#v ec
7.6 Pr#*ecte as/ 4l#
The "ollowin# cash "low p!o
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Table: Cash Flo&
Pr# 4#rma as/ 4l# 1999 2000 2001
as/ Receiveas/ %r#m (-erati#sas/ Sales $!7,!:0 $5!:,9: $612,756as/ %r#m Receiva)les $0 $0 $0
Su)t#tal as/ %r#m (-erati#s $!7,!:0 $5!:,9: $612,756
3iti#al as/ ReceiveN# (-eratig &(t/er' c#me $0 $0 $0Sales 8ax, F38, CS8
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7.7 Pr#*ecte alace S/eet
The balance sheet in the "ollowin# table shows a!yin# but mana#ed net wo!th, and a
su""iciently healthy "inancial position The monthly estimates a!e included in the appendices and a!e a #ood indicato! o" MSNDs annual alue
Table: Balane Sheet
Pr# 4#rma alace S/eet
3ssets
urret 1999 2000 2001as/ $:5,!: $90,:75 $170,526(t/er urret 3ssets $12,000 $12,000 $12,0008#tal urret 3ssets#gterm 3ssets
$97,!: $102,:75 $1:2,526
#gterm 3ssets $1,200,000 $1,770,000 $1,770,0003ccumulate e-reciati# $12,221 $25,221 $,558#tal #gterm 3ssets $1,1:7,779 $1,7,779 $1,725,68#tal 3ssets $1,2:5,127 $1,:7,65 $1,907,972
ia)ilities a a-ital
1999 2000 20013cc#uts Paya)le $29,501 $!!,997 $!5,996urret #rr#ig $1!,00 $2:,00 $0,00(t/er urret ia)ilities $1,152 $!,652 $5,652Su)t#tal urret ia)ilities $,05! $66,09 $:2,0:
#gterm ia)ilities $1,096,627 $1,62,097 $1,6:,228#tal ia)ilities $1,10,679 $1,690,15 $1,7!0,290
Paii a-ital $251,:62 $257,:62 $261,:62Retaie Earigs &$91,560' &$107,1' &$100,!5'Earigs &$15,:5' $7,061 $16,178#tal a-ital $1,: $157,50: $177,6:28#tal ia)ilities a a-ital $1,2:5,127 $1,:7,65 $1,907,972Net G#rt/ $1,: $157,50: $177,6:2
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Table: 'atios
Rati# 3alysis1999 2000 2001 ustry Pr#%ile
Sales "r#t/ 0.00= 2!.12= 1!.79= !.60=
Percet #% 8#tal 3ssets3cc#uts Receiva)le 0.00= 0.00= 0.00= 6.90=vet#ry 0.00= 0.00= 0.00= 0.50=(t/er urret 3ssets 0.9!= 0.65= 0.6!= 9.90=8#tal urret 3ssets 7.57= 5.57= 9.57= 57.!0=#gterm 3ssets 92.!= 9.!= 90.!= 2.70=8#tal 3ssets 100.00= 100.00= 100.00= 100.00=
urret ia)ilities 0.09= 0.20= 0.!0= 2:.50=#gterm ia)ilities :5.!!= :7.90= :6.!9= 27.20=8#tal ia)ilities :5.!!= :7.90= :6.!9= 55.70=Net G#rt/ 1.67= 12.10= 1!.61= .!0=
Percet #% SalesSales 100.00= 100.00= 100.00= 100.00="r#ss Margi 7.1= 52.51= 55.2= 100.00=Sellig, "eeral B 3miistrative Ex-eses !7.21= !6.:1= !7.0:= 67.0=3vertisig Ex-eses 0.00= 0.00= 0.00= !.60=Pr#%it e%#re terest a 8axes 11.7= 17.22= 19.99= !.90=
Mai Rati#surret 2.21 1.56 2.22 1.:7?uic; 2.21 1.56 2.22 1.118#tal e)t t# 8#tal 3ssets ::.76= 91.:= 90.69= 55.70=Pretax Retur # Net G#rt/ 10.9:= 5.9:= 12.1= 1.70=Pretax Retur # 3ssets 1.2!= 0.51= 1.1!= !.:0=
usiess Fitality Pr#%ile 1999 2000 2001 ustrySales -er Em-l#yee $2,299 $22,!7 $19,19 $105,90:Survival Rate 6:.50=
3iti#al Rati#s 1999 2000 2001Net Pr#%it Margi !.62= 1.!1= 2.6= .aRetur # Euity 10.9:= .:= 9.10= .a
3ctivity Rati#s
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3--eix
Page 1
Appen$i( Table: Sales Foreast
Sales 4#recast>it Sales @a 4e) Mar 3-r May @u @ul 3ug Se- (ct N#v ec
Sigle >its 2 2 2 2 2 2 2 2 29 29 29 !2#u)le >its 10 10 10 10 10 10 16 16 20 20 20 22
?ua >its : : : : : : 12 12 1 1 1 15
uxury Suite 2 2 2 2 2 2 2 2 ! ! ! (t/er 0 0 0 0 0 0 0 0 0 0 0 0
8#tal >it Sales 5 5 66 66 66 7!
>it Prices @a 4e) Mar 3-r May @u @ul 3ug Se- (ct N#v ecSigle >its $25.00 $25.00 $25.00 $25.00 $25.00 $!50.00 $!50.00 $!50.00 $!50.00 $0.00 $0.00 $0.00#u)le >its $:20.00 $:20.00 $:20.00 $:20.00 $:20.00 $:20.00 $70.00 $70.00 $70.00 $:50.00 $:50.00 $:50.00?ua >its $1,200.00 $1,200.00 $1,200.00 $1,200.00 $1,200.00 $1,200.00 $1,000.00 $1,000.00 $1,000.00 $1,!00.00 $1,!00.00 $1,!00.00uxury Suite $675.00 $675.00 $675.00 $675.00 $675.00 $675.00 $600.00 $600.00 $600.00 $725.00 $725.00 $725.00(t/er $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Sales
Sigle >its $10,200 $10,200 $10,200 $10,200 $10,200 $:,00 $:,00 $:,00 $10,150 $12,760 $12,760 $1,0:0#u)le >its $:,200 $:,200 $:,200 $:,200 $:,200 $:,200 $11,:0 $11,:0 $1,:00 $17,000 $17,000 $1:,700?ua >its $9,600 $9,600 $9,600 $9,600 $9,600 $9,600 $12,000 $12,000 $1,000 $1:,200 $1:,200 $19,500uxury Suite $1,!50 $1,!50 $1,!50 $1,!50 $1,!50 $1,!50 $1,200 $1,200 $1,:00 $2,175 $2,175 $2,900(t/er $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
8#tal Sales $29,!50 $29,!50 $29,!50 $29,!50 $29,!50 $27,550 $!!,0 $!!,0 $0,750 $50,1!5 $50,1!5 $55,1:0
irect >it #sts @a 4e) Mar 3-r May @u @ul 3ug Se- (ct N#v ecSigle >its $260.00 $260.00 $260.00 $260.00 $260.00 $260.00 $260.00 $260.00 $260.00 $260.00 $260.00 $260.00#u)le >its $2:.00 $2:.00 $2:.00 $2:.00 $2:.00 $2:.00 $2:.00 $2:.00 $2:.00 $2:.00 $2:.00 $2:.00
?ua >its $511.00 $511.00 $511.00 $511.00 $511.00 $511.00 $511.00 $511.00 $511.00 $511.00 $511.00 $511.00uxury Suite $!02.00 $!02.00 $!02.00 $!02.00 $!02.00 $!02.00 $!02.00 $!02.00 $!02.00 $!02.00 $!02.00 $!02.00
(t/er $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
irect #st #% Sales @a 4e) Mar 3-r May @u @ul 3ug Se- (ct N#v ecSigle >its $6,20 $6,20 $6,20 $6,20 $6,20 $6,20 $6,20 $6,20 $7,50 $7,50 $7,50 $:,!20#u)le >its $,2:0 $,2:0 $,2:0 $,2:0 $,2:0 $,2:0 $6,:: $6,:: $:,560 $:,560 $:,560 $9,16?ua >its $,0:: $,0:: $,0:: $,0:: $,0:: $,0:: $6,1!2 $6,1!2 $7,15 $7,15 $7,15 $7,665uxury Suite $60 $60 $60 $60 $60 $60 $60 $60 $906 $906 $906 $1,20:(t/er $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Su)t#tal irect #st #% Sales $15,212 $15,212 $15,212 $15,212 $15,212 $15,212 $19,:2 $19,:2 $2,160 $2,160 $2,160 $26,609
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Appen$i( Table: Personnel
Pers#el Pla@a 4e) Mar 3-r May @u @ul 3ug Se- (ct N#v ec
Nat/a +#ac/ 4( $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,00 $1,00 $1,00 $1,00 $1,00 $1,00S/a Meas/e E( $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,00 $1,00 $1,00 $1,00 $1,00 $1,00
eise Ric/ars &3mi. Mgr.' $:00 $:00 $:00 $:00 $:00 $:00 $:00 $:00 $:00 $:00 $:00 $:00
@#e Nas/ &r#;erage Maager' $950 $950 $950 $950 $950 $950 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000Cea #tract#r &evel#-. Mgr.' $1,150 $1,150 $1,150 $1,150 $1,150 $1,150 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200(t/er $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
8#tal Pe#-le 1: 1: 1: 1: 1: 1: 1: 1: 1: 1: 1: 1:
8#tal Payr#ll $7,!00 $7,!00 $7,!00 $7,!00 $7,!00 $7,!00 $7,:00 $7,:00 $7,:00 $7,:00 $7,:00 $7,:00
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Page !
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Appen$i( Table: !eneral Assu"ptions
"eeral 3ssum-ti#s@a 4e) Mar 3-r May @u @ul 3ug Se- (ct N#v ec
Pla M#t/ 1 2 ! 5 6 7 : 9 10 11 12urret terest Rate :.00= :.00= :.00= :.00= :.00= :.00= :.00= :.00= :.00= :.00= :.00= :.00=
#gterm terest Rate 6.00= 6.00= 6.00= 6.00= 6.00= 6.00= 6.00= 6.00= 6.00= 6.00= 6.00= 6.00=
8ax Rate 25.00= 25.00= 25.00= 25.00= 25.00= 25.00= 25.00= 25.00= 25.00= 25.00= 25.00= 25.00=(t/er 0.00= 0.00= 0.00= 0.00= 0.00= 0.00= 0.00= 0.00= 0.00= 0.00= 0.00= 0.00=
alculate 8#talsPayr#ll Ex-ese $7,!00 $7,!00 $7,!00 $7,!00 $7,!00 $7,!00 $7,:00 $7,:00 $7,:00 $7,:00 $7,:00 $7,:00Ne 3cc#uts Paya)le $!0,712 $!0,722 $!0,7!! $!0,7! $!0,75! $!0,:11 $!5,!! $!5,120 $!9,00! $!:,7:! $!:,752 $0,:61
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Appen$i( Table: Profit an$ %oss
Pr# 4#rma Pr#%it a #ss@a 4e) Mar 3-r May @u @ul 3ug Se- (ct N#v ec
Sales $29,!50 $29,!50 $29,!50 $29,!50 $29,!50 $27,550 $!!,0 $!!,0 $0,750 $50,1!5 $50,1!5 $55,1:0irect #st #% Sales $15,212 $15,212 $15,212 $15,212 $15,212 $15,212 $19,:2 $19,:2 $2,160 $2,160 $2,160 $26,609
Pr#ucti# Payr#ll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
(t/er $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
8#tal #st #% Sales $15,212 $15,212 $15,212 $15,212 $15,212 $15,212 $19,:2 $19,:2 $2,160 $2,160 $2,160 $26,609"r#ss Margi $1,1!: $1,1!: $1,1!: $1,1!: $1,1!: $12,!!: $1!,616 $1!,616 $16,590 $25,975 $25,975 $2:,571"r#ss Margi = :.17= :.17= :.17= :.17= :.17= .7:= 0.72= 0.72= 0.71= 51.:1= 51.:1= 51.7:=
Ex-esesPayr#ll $7,!00 $7,!00 $7,!00 $7,!00 $7,!00 $7,!00 $7,:00 $7,:00 $7,:00 $7,:00 $7,:00 $7,:00Sales a Mar;etig a (t/er Ex-eses $1,!50 $1,!50 $1,!50 $1,!50 $1,!50 $1,!50 $1,150 $900 $950 $950 $900 $:50e-reciati# $0 $1,111 $1,111 $1,111 $1,111 $1,111 $1,111 $1,111 $1,111 $1,111 $1,111 $1,111ease Eui-met $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200>tilities $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $600surace $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200Maiteace $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Ret $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250Payr#ll 8axes 15= $1,095 $1,095 $1,095 $1,095 $1,095 $1,095 $1,170 $1,170 $1,170 $1,170 $1,170 $1,170(t/er $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
8#tal (-eratig Ex-eses $11,995 $1!,106 $1!,106 $1!,106 $1!,106 $1!,106 $1!,:1 $1!,2!1 $1!,2:1 $1!,2:1 $1!,2!1 $1!,1:1Pr#%it e%#re terest a 8axes $2,1! $1,0!2 $1,0!2 $1,0!2 $1,0!2 &$76:' $1!5 $!:5 $!,!09 $12,69 $12,7 $15,!90terest Ex-ese $5,0 $5,51 $5,61 $5,72 $5,:! $5,96 $5,505 $5,51 $5,52! $5,50 $5,556 $5,5728axes curre $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Net Pr#%it &$!,297' &$,19' &$,29' &$,0' &$,51' &$6,26' &$5,!70' &$5,129' &$2,21' $7,15 $7,1:: $9,:1:Net Pr#%it
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Appen$i( Table: Cash Flo&
Pr# 4#rma as/ 4l# @a 4e) Mar 3-r May @u @ul 3ug Se- (ct N#v ec
as/ Receiveas/ %r#m (-erati#sas/ Sales $29,!50 $29,!50 $29,!50 $29,!50 $29,!50 $27,550 $!!,0 $!!,0 $0,750 $50,1!5 $50,1!5 $55,1:0
as/ %r#m Receiva)les $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Su)t#tal as/ %r#m (-erati#s $29,!50 $29,!50 $29,!50 $29,!50 $29,!50 $27,550 $!!,0 $!!,0 $0,750 $50,1!5 $50,1!5 $55,1:0
3iti#al as/ ReceiveN# (-eratig &(t/er' c#me $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Sales 8ax, F38, CS8
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Appen$i( Table: Balane Sheet
Pr# 4#rma alace S/eet
3ssetsurret 3ssets Startig alaces @a 4e) Mar 3-r May @u @ul 3ug Se- (ct N#v ecas/ $1,111,!!0 $2,276 $0,797 $!9,!1 $!:,225 $!7,9:1 $!5,9!9 $!:,5!0 $!7,161 $2,25 $56,16 $6:,!16 $:5,!:
(t/er urret 3ssets $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,0008#tal urret 3ssets#gterm 3ssets
$1,12!,!!0 $5,276 $52,797 $51,!1 $50,225 $9,9:1 $7,9!9 $50,5!0 $9,161 $5,25 $6:,16 $:0,!16 $97,!:
#gterm 3ssets $120,000 $1,200,000 $1,200,000 $1,200,000 $1,200,000 $1,200,000 $1,200,000 $1,200,000 $1,200,000 $1,200,000 $1,200,000 $1,200,000 $1,200,0003ccumulate e-reciati# $0 $0 $1,111 $2,222 $!,!!! $, $5,555 $6,666 $7,777 $:,::: $9,999 $11,110 $12,2218#tal #gterm 3ssets $120,000 $1,200,000 $1,19:,::9 $1,197,77: $1,196,667 $1,195,556 $1,19,5 $1,19!,!! $1,192,22! $1,191,112 $1,190,001 $1,1::,:90 $1,1:7,7798#tal 3ssets $1,2!,!!0 $1,25,276 $1,251,6:6 $1,29,092 $1,26,:92 $1,25,5!7 $1,22,!: $1,2!,:6 $1,21,!: $1,25,5!7 $1,25:,165 $1,269,206 $1,2:5,127
ia)ilities a a-ital@a 4e) Mar 3-r May @u @ul 3ug Se- (ct N#v ec
3cc#uts Paya)le $!,:90 $16,:!! $16,:!7 $16,:1 $16,:6 $16,:50 $16,65 $20,50! $20,!2 $2,797 $26,:9 $26,:27 $29,501urret #rr#ig $5,000 $6,000 $6,:00 $7,600 $:,00 $9,200 $10,00 $10,900 $11,00 $11,900 $12,00 $12,900 $1!,00(t/er urret ia)ilities $0 $200 $0 &$200' $0 $200 $00 $600 $:00 $1,000 $1,202 $952 $1,152Su)t#tal urret ia)ilities $:,:90 $2!,0!! $2!,6!7 $2,21 $25,26 $26,250 $27,265 $!2,00! $!2,52 $!7,697 $0,51 $0,679 $,05!
#gterm ia)ilities $1,0:0,000 $1,0:0,000 $1,0:1,075 $1,0:2,156 $1,0:!,22 $1,0:,!!! $1,0:5,!0 $1,0:6,5!2 $1,0:7,60 $1,0::,75! $1,091,!72 $1,09!,997 $1,096,627
8#tal ia)ilities $1,0::,:90 $1,10!,0!! $1,10,712 $1,106,!97 $1,10:,:7 $1,110,5:! $1,112,695 $1,11:,5!5 $1,120,1:2 $1,126,50 $1,1!1,:2! $1,1!,676 $1,10,679
Paii a-ital $26,000 $26,100 $26,250 $26,00 $26,550 $27,550 $2:,550 $29,561 $250,562 $250,662 $250,762 $251,762 $251,:62Retaie Earigs &$91,560' &$91,560' &$91,560' &$91,560' &$91,560' &$91,560' &$91,560' &$91,560' &$91,560' &$91,560' &$91,560' &$91,560' &$91,560'Earigs $0 &$!,297' &$7,716' &$12,15' &$16,5:5' &$21,0!6' &$27,!01' &$!2,671' &$!7,:00' &$0,01' &$!2,:60' &$25,672' &$15,:5'8#tal a-ital $15,0 $151,2! $16,97 $12,695 $1!:,05 $1!,95 $129,6:9 $125,!!0 $121,202 $119,0:: $126,!2 $1!,5!0 $1,:8#tal ia)ilities a a-ital $1,2!,!!0 $1,25,276 $1,251,6:6 $1,29,092 $1,26,:92 $1,25,5!7 $1,22,!: $1,2!,:6 $1,21,!: $1,25,5!7 $1,25:,165 $1,269,206 $1,2:5,127Net G#rt/ $15,0 $151,2! $16,97 $12,695 $1!:,05 $1!,95 $129,6:9 $125,!!0 $121,202 $119,0:: $126,!2 $1!,5!0 $1,: