mspark introduction

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is now

your AUDIENCE. your MESSAGE. their HOME.

MailSouth is the dominant provider of

direct-marketing services to rural

consumers.

Over 22 Million

Households

Over 475 Markets

in 27 States

98% Penetration

to Market, Zip,

Sub-Zip, or

Carrier Route

Over 10,000

variables

available to

identify your

best customers

Finding the Right Households

in Rural America

METHODOLOGY

Distance CompetitionConsumer

Expenditures

Identify

Client’s

Stores in

MailSouth

geography

Local Store

Mailing Profile

End Result:

TIME EFFICIENT

EASILY REPRODUCED

APPLICABLE TO ALL GEOGRAPHY

Use various data variables to find the

best target audience for your message

Drive new business with custom shared mail programs

Utilize analytics to target your event-driven message and reach the best consumer households in

your retail trading areas – not just those who read the newspaper.

Not offered

by the

newspaper

• Building sales

• Building traffic & leads

during peak sales periods

• Increasing sales in

underperforming locations

• Building sales for new

products or services

• Building trial at grand

opening locations

• Building sales in renovated stores

• Driving sales & traffic for key sales events

Building Solutions to Meet Your Needs

DRIVING CORE GROWTH EVENT PROMOTION

• Competitive blunting

• Building Loyalty Card

penetration

• Consumer life stage

segmentation and

targeting

• Targeted print versioning

• Defining trade areas

and consumers

COMPETITIVE

BLUNTING / TARGETING

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