WHOWE ARE

WHATWE DO

WHATWE DID

MSPS is a leading Integrated Marketing

& Sales Services Agency, founded in 1993

with offices in Romania, Bulgaria, Greece

and Cyprus.

The company is part of SSI Network,

one of the most powerful networks in

Europe, network which has operations in

countries like Italy, Portugal, France,

Spain, UK, Germany, Sweden etc.

Strategic planning

Project

Management

Communication

Production

Measurement

&evaluation

INTEGRATED

SERVICES

AWARDS WE ARE PROUD OF

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MSPS, one stop shop

Our main clients

Piraeus Bank

DOT

A „social” mascot to get in

dialogue with customers in a

fun and engaging way

Credit Agricole

M-Connect mobile app campaign

Communication campaign to

promote new mobile app

Social Bankers

Interns recruiting

campaign

Re-branding campaign

National wide

Skoda

Skoda Citigo launching

Skoda Velo Challenge

Anchor

Bucuresti Mall

seasonal activations

Liberty Center

Monthly thematic

activations

Selected Client Case Studies

Curaj Romania

Brief: Piraeus Bank Romania was a supporter of Romanian Olympic Team. Create a community on online and social media

supporting and communicating this.

Solution: “Curaj Romania”, a Facebook platform to support the Romanian participation at the London 2012 Olympics

engaging Piraeus Bank together with all Romanians.

Results: As a result, it reached 160.862 fans since its creation on July, 1st 2011, with a rate of engagement of 47,29% growing in

August with 213 fans each day.

What after the Olympics: “Curaj Romania” stands for unity, strength, pride,

action, passion, it is a call to action not only an encouragement.

We have seen sportspeople performing under the Romanian flag, now it

is time for each Romanian

to make each Romanian proud to be Romanian.

The values of Curaj Romania:

Flexibility, Team Spirit, Collaboration, Effort to Achieve Targetto be taken forward.

CREDITS

Brand: Curaj Romania by Piraeus Bank

Country: Romania

Piraeus Bank

Social Media

Brief

After the success of Curaj Romania on Social Media, we needed to launch the Piraeus Bank Romania Corporate page. As a Bank at

Social Media not to be just another boring bank and attract our target group that is online.

Solution

Create theme categories and generate content throughout voices that have personality and credibility amongst their followers on the

assigned topics: bloggers / opinion leaders. These “specialists” will be in dialogue with all the fans of the page.

Piraeus Bank relevance

• “In dialogue with you”

• Offering a platform to meet, share, communicate on topics that

matter

• Create the possibility of interaction in the off-line

• Communicate the products in direct relation to the topics

(focus on the PEOPLE of Piraeus Bank, the employees of the

branches and the HQ: how friendly, helpful and dedicated)

Piraeus Bank

Social Media

Piraeus Bank

Social Media

Piraeus Bank

TVC – Piraeus Deposit 100

Piraeus Bank

Social Media

Source: Revista BIZ: http://www.revistabiz.ro/branduri-campioane-in-social-media-in-2013-1241.html

Piraeus Bank

Social Media 2012-2015 review

The fan base increases with 107 fans per day. The overall engagement rate of Piraeus Bank page is over the engagement rateof the category. Also, the daily interactions on Piraeus Bank Facebook page are 4 times the category daily interactions.

In terms of engaged fans & engagement rate, we are on the fourth position & on thesecond position. This means that our Facebook page has grown both organically and withpaid ads which attracted the exact people that identify themselves with the values of thecommunity built.

Brief

Creative proposals for launching the Piraeus Bank online mascot, in order to support the social media

activity.

Solution

DOT is the answer to client’s slogan „In dialogue with you”, which was easily adopted as the bank's

spokesman.

Although it may seem a simple box, it’s not: it is versatile, it is a solution finder, it is a surprise, it can also

become whatever you want, in a fun and engaging way.

Campaign had 2 phases: teasing and reveal and DOT’s mission was to get in dialogue with people (in

crowded areas: streets, airports etc), answering all their questions, giving solutions to everything.

Results 30.000 offline interactions

130.000 people have watched the reveal

60.000 Youtube views in 1 month

Piraeus Bank

DOT

Phase 1 (teasing)

Online KOLs – Top 20 bloggers involved

Piraeus Bank

DOT

Phase 1 (teasing)

Online KOLs – Top 20 bloggers involved

Piraeus Bank

DOT

Phase 1 (teasing)

Online KOLs – Top 20 bloggers involved

Piraeus Bank

DOT

VIDEO CASE STUDY – „DOT”

Credits

Brand: Piraeus Bank Romania

Country: Romania

Piraeus Bank

DOT

Brief

Piraeus Bank Romania decided to offer 3 paid internships to 3 lucky candidates and needed a

recruiting mechanism and campaign.

Solution

We knew that we needed to make this project much more than just another recruitment

program. Since the universities act like a viral environment, we proposed a recruiting

mechanism with 4 stages, with the purpose of increasing the company’s likelihood among the

student talents, beside the actual 3 internships granted to the top 3 finalists.

Results

+ 18.000 facebook page likes

+ 51.000 views on Youtube channel

450 candidates => 3 interns selected

Piraeus Bank

Social Interns

1st Step: App recruitment on Facebook (incl. mobile app)

2nd Step: Role Playing at the University

3rd Step: Field Evaluation at Sala Palatului

4th Step: Experience at Piraeus Bank for 3 interns

Piraeus Bank

Social Interns

VIDEO CASE STUDY – „The Social Interns”

Credits

Brand: The Social Interns by Piraeus Bank Romania

Country: Romania

Piraeus Bank

Social Interns

Brief

Piraeus Bank Romania needed to develop the rebranding process pursuant to the actions implemented by Piraeus Bank Group in Jun-Aug 2014.

Solution

Through a six-month strategic and creative process, we successfully delivered:

• brand strategy

• new corporate identity and logo

• tagline development

• brand design

• retail design & installation

The retail installation stared with a highly professional approach to ensure that every single employee fully understood the scope of the change. During the process, we

covered 135 branches with a spread in 54 cities.

The technical part of the process was implemented through a team of 32 local and non local technicians installing over 400 items like flyer holders (cases to be set up

on the wall) and the fire extinguisher signs according to the evacuation plan.

Execution

• We produced the new materials and communication materials

• We installed everything based on the directions and rules of the internal design of the

branches

• We recruited and trained 32 people

• We implemented the full activation

Results for branches’ redesign:

• 40 branches in Bucharest

• 92 branches national wide

• over 200 ATMs, from which 60% are placed in branches

Company: Piraeus Bank Romania

Project: Piraeus Bank Rebranding & Internal Design Project

Old

New

New

New

Offline redesign – in Branches

Online redesign – Microsites

Brief

MSPS was called to evaluate and improve the compliance of the brand manual implementations for the full network of branches

all over Romania

Solution

Through 3 waves of monthly visits we successfully delivered:

• Check list – questionnaire for 50+ KPI’s

• Evaluation/Validation/data inputs for 50+ KPI’s

Execution

• Data Collection System -Routings and Questionnaire

implementation

• System updates

• Weekly reports - data analyses & pictures

• Recruitment and training for 6 merchandisers

• HR management

• Materials management

Company: Piraeus Bank Romania

Project: Merchandising

Brief

Launching of mobile banking application and a new communication strategy.

Solution

MSPS created the concept Made by you, for you! and developed it by using 2 main points of interactions with existing clients:

newsletters and SMS. The communication campaign had 2 phases:

a. Pre-launch campaign: invite users to visit bancapentrutine.ro and help us create the perfect mobile app for them

(questionnaire through LinkedIn platform).

b. Launch campaign: clients were announced that the m-conect mobile app has been launched and ready to be downloaded.

Communication materials production & distribution in CA branches:

• 10.500 flyers + 105 posters

• online banners on Credit Agricole’s website.

Results

bancapentrutine.ro

- Total no. of Respondents: 429

- General users: 377

- LinkedIn logged users: 52

2.242 Unique visitors

1.227 Mobile & 146 Tablet

1.100 Downloads of m-conect mobile app

This means almost 50% conversion rate for our

campaign (people who visited

bancapentrutine.Ro and downloaded the app)

Company: Credit Agricole Bank

Project: m-conect mobile app campaign

TEASING PERIODDesktop version of www.bancapentrutine.ro

Company: Credit Agricole Bank

Project: m-conect mobile app campaign

TEASING PERIODMobile version of www.bancapentrutine.ro

Company: Credit Agricole Bank

Project: m-conect mobile app campaign

POP

materials

Flyers &

Posters

Company: Credit Agricole Bank

Project: m-conect mobile app campaign

Flyers for

internal staff

Company: Credit Agricole Bank

Project: m-conect mobile app campaign

Newsletter

existing clients

Company: Credit Agricole Bank

Project: m-conect mobile app campaign

Credit Agricole Bank

Social Media 2014-2015 review

The fan base increases with 46 fans per day. The overall engagement rate of Credit Agricole Bank page is over theengagement rate of the category. Also, the daily interactions on Credit Agricole Facebook page are almost 4 times thecategory daily interactions.

In terms of engaged fans & engagement rate, we are on the first position. This means

that our Facebook page has grown both organically and with paid ads which attracted the

exact people that identify themselves with the values of the community built.

Credit Agricole Bank Romaniais on the 1st positionregarding the fan baseevolution.

During 2014, PiraeusBank was on the secondposition in terms ofengagement rate, at asmall distance from INGWeb Cafe.Print screen from Facebrands In November, December, and January Piraeus

Bank was on the second position inFacebook top players and Credit Agricolewas on the 5th position.

Print screen from Zelist

In December 2014, Piraeus Bankwas on the first position in theContent Top and Credit Agricolewas on the 6th position.

Print screen from Zelist

TOPS in which Piraeus Bank Romania & Credit AgricoleBank were included

Brief

Launch Skoda CitiGO as the new communication tool in Romania.

Solution

We launched the new model through an integrated campaign including virtual, mobile and real life events

(Skoda CitiGO Urban Quest).

In this integrated campaign partcipated 20 KOL’s: 8 bloggers and 12 journalists.

Results

• Over 30.000 users involved in virtual & real happenings

• +30.000 fan base

Company: Skoda Romania

Project: Skoda Citigo launching campaign

VIDEO CASE STUDY

CREDITS

Brand: Skoda CityGo

Location: Romania

SKODA CITIGO

Launching campaign

Brief

Liberty Center needed an advertising agency to build their marketing strategy, to plan and implement their 360 campaigns through an

integrated and efficient manner.

Solution

To solve this challenge, we came up with ideas and executions that pin pointed our main objectives: to reach a higher level of awareness

for Liberty Center, but also to increase the visits in the tenants’ stores. We communicated in the offline and online environment through

social media, apps and microsites meant to draw the overall community attention.

Results

• Live concerts and activations with almost 1.000 participants

• 100.000 informed people through all the materials

• 250 blocks of flats from Liberty Centre proximity covered with OOH materials.

• On Christmas’s 17 days activation, Santa’s house was visited by ~8.000 children.

Liberty Center

OOH materials

FB App

Microsite

Press

appearances

Brief

Bucuresti Mall needed an advertising agency to help them plan, communicate and implement their campaigns through an

integrated and efficient manner.

Face of Bucuresti Mall campaign

Bucuresti Mall wanted to choose its own face among the visitors with fantastic experiences! The event started taking

customers’ pictures by the paparazzi photographers and photo shootings in the fashion set-up corner.

Solution

We developed a Facebook & Tablet app where people were invited to vote their favorite contestant.

The campaign had 2 stages:

a. Pre-communication campaign: teasers for 2 weeks in which there were daily hints about the upcoming event & rich

content around fashion, tips and tricks about clothing, inspirational fashion quotes

b. Voting period:

• offline: 3 promoters invited the people inside Bucuresti Mall to vote on the tablets, their favorite contestants

• online: in a dedicated Facebook app, the Facebook fans, had to vote their favorite contestants

We communicated the campaign The Face of Bucuresti Mall through dedicated posts and ads on Facebook.

Company: Anchor Grup

Brand: Bucuresti Mall

Project: The Face of Bucuresti Mall

Execution

• We had a weekly editorial calendar for both the pre-communication and voting period.

• We launched a Facebook app

• We developed a tablet app

• We recruited and trained over 10 promoters

Results: Face of Bucuresti Mall Fb App Results: Face of Bucuresti Mall Tablet App

- 3.559 visits in the Facebook app - 2.461 votes

- 13.063 new likes on the Facebook page: - 3.624 interactions

2.620 new likes coming from the app

- 340.366 impressions

- 9.237 clicks

Company: Anchor Grup

Brand: Bucuresti Mall

Project: The Face of Bucuresti Mall

37.53% of the total votes came from the tablet app

62.47% of the votes came from the Facebook app

• Providing corporate customers with solutions to their brand/ communications

objectives.

• Starting with the concept development of a Promotion Marketing program and ensuring

the delivery of a leveraging platform to fully exploit this activity.

• Ensuring the delivery of maximum value - from implementing every detail on site while

devising new ways of measuring results.

• Promotion strategy development

• Promotional Events-Happenings

• Field promotions

• Samplings

• Tasting events

• Contests-Draws

• In Store Promotions

• Loyalty schemes

• Road shows

Services

Brief

Design and implement a sales promo activation for J&B in Carrefour network.

Solution

MSPS created the concept “Start your party @ home with J&B cocktails” and developed it by using 2 main points of interactions:

• In stores, where we invited people to buy a J&B bottle in order to participate in a tablet application “make your digital J&B cocktail”

and win an instant prize;

• On Facebook, where we invited people to buy a J&B bottle from Carrefour, enter the fiscal no. from their receipt in order to participate

in an online draw and win an iPhone 5.

Communication materials: POP material in stores, flyers, on Facebook (ads, posts, etc.)

Results

• In store activations (15 stores/day x 6 days = 90 activations in total)

• Over 20.000 contacts in 6 days

• Over 2.000 sales in 6 days

Company: DIAGEO / PPD Romania

Brand: J&B

Project: In Store promo @ Carrefour

Brief

Design and implement engagement events for the J&B consumers in big clubs all over Romania, in order to create awareness for the

brand, build relationship with consumers and push the sales.

Solution

MSPS created the concept “J&B ColorUP your night” and brought it to life by using:

• Special deal with a famous singer as a guest for a live music show

• Professional body painted dancers for a live dancing show

• FB contest with 10 winners with a table and a J&B free bottle

• Special RFID interaction for all the consumers with the opportunity to order J&B, scan their special VIP card and win instant colorful

prizes

• VIP treatment for 10 tables /event, with many prizes

Results

• Over 2.000 people / event

• Over 25% response rate in sales/event

Company: DIAGEO / PPD Romania

Brand: J&B

Project: „J&B ColorUP your night!” events

Brief

Design and implement a sales promo activation for Fortza in Supermarkets.

Solution

MSPS developed and implemented a sales mechanism for Fortza (corn flakes and snacks): the consumers were requested to buy 2 Fortza in

order to participate in a big draw to win products for one year. A FB application was created to collect their personal data and the number

of the receipt. 3 winners got their prizes after the lucky draw.

Results

• ~ 4000 contacts in 6 days

• ~ 30% participation rate in sales

• ~ 200.000 people show our FB ads

• ~ 420.000 Fb impressions

• + 5000 new fans in FB page

Company: TITAN S.A.

Brand: Fortza

Project: Fortza In Store Activation

Brief

MSPS was called to implement in store activation for MOODS in RETAIL & HORECA

locations in Romania (and Bulgaria) in order to create awareness for the brand, build

relationship with consumers and push the sales.

Solution

MSPS undertook the following:

• Human resources recruitment (Promoters & Supervisors)

• Uniforms production

• Development of the on line reporting

• Development of the bonus system for the promoters based on sales

• Evaluation of the selected location

Execution

• We have a permanent team of promoters and SV (including back up).

• We have mystery shopper for the promo team.

• We take care of the promotional materials (storage, handling, refilling).

Results

In several locations we achieved the target (20 packs sales per 4h)

Company: DANNEMANN

Brand: MOODS cigarillos

Project: MOODS in store promo

Brief

We needed to find a solution in order to connect people with the latest Microsoft technology and devices and receive feedback from them.

Solution

MSPS put together a 7 days activation in Bucuresti Mall, materialized in a Windows Corner. Visitors were drawn to find more information about

the latest Microsoft technology and devices by trying out some of the fresh gadgets brought on the market: phones, tablets etc. Through out

these live tests we could gather valuable feedback from the visitors related to the displayed products.

People also receive discount vouchers on several Microsoft products and services.

Execution

• We created all the communication materials.

• We recruited and trained the hostesses and the supervisor.

• We implemented the set-up of Windows Corner in Bucharest Mall.

Results

• 802 Microsoft desk visitors

• 1068 discount vouchers disseminated

• A total of 1266 interactions

• Very good feedback about the campaign. People were really excited to try out the devices and were

also interested about the improvements of Windows 8.

• Very good feedback about Microsoft devices (Lumia 730 & 930)

Company: Microsoft

Project: Awareness campaign for the latest Microsoft services and products

Products tested by the visitors:

ASUS T100T ALLVIEW IMPERA i, i8, s

MICROSOFT LUMIA 730 MICROSOFT LUMIA 930 TOSHIBA ENCORE 2

Brief

Recruit, train, supervise and evaluate the ambassadors of Divertiland (10 dedicated people resposible with

consumers’ engagement activities in order to increase traffic & consumption Entertainment Park).

Solution

MSPS launched an unconventional campaign, in order to recruit a dream team of young people (using a web

platform). MSPS created and implemented pre-communication activities in targeted locations all over Bucharest

(post cards DM, tablet games etc).

Company: Divertiland

Project: Divertilanders

Brief

Design and implement the Christmas campaign in order to increase traffic and engagement with the visitors.

Solution

MSPS created the concept “Christmas Passport” and developed it by creating 7 different destinations distributed in all the levels of the Mall:

Istanbul, Shanghai, Barcelona, Cancun, London, Paris and New York. Each destination had the “flavour” of the city represented by a specific

costume.

We had special costumes for each type of promoter: Stewardess, Christmas’ Lady, specific costumes per each city. Communication support:

posters, flyers for drop mail, radio spot, roll-up banners, tower desks and dedicated promoters.

Results

More than 120.000 people reached.

Company: Anchor Grup

Brand: Bucuresti Mall

Project: Bucuresti Mall Christmas passport

Company: Porsche Romania

Brand: Skoda

Project: Skoda Velo Challenge

• Auditing & Data Collection• Gathering & analyzing valuable information on product distribution pricing and point of sale

• Merchandising & Stock replenishment• Auxiliary forces can merchandise, build displays, collect information, take orders and introduce promotional

campaigns

• Mystery shopping• Help monitor areas such as customer service levels and assess effectiveness of staff training

• Demonstrating• Providing hands on experience on products and services

• Training• Training on the product features and services benefits

• Sales• Outsourcing tactical and long term sales force

• POP material handling

• Highlighting the brand by placing and controlling POP material at the POS

• Trade Marketing• Marketing techniques for POS

Brief

Unilever launched an audit project called the Perfect Store, with the objective to monitor 7 categories of products from over

100 Bucharest stores (hypermarkets, cash&carry, medium & big stores)

Solution

• Auditors visit stores from a call file supplied by Unilever: a single visit/store/cycle

• Monthly call cycle and up to 6 KPI’s measured in store via electronic questionnaire on hand held device => Central

database.

MSPS role:

• Strategic communication

• Control of roll out data plan

• Consistent measurement & quality control of data questionaire development

• Reporting dashboards, local management

• Provision & Training of measurement field team

Results

After very good results in the 1st year, The Perfect Store expanded nation-wide in 700 stores and in present, the project is

running successfully for the forth year (2012-2015).

Company: Unilever

Project: Auditing, The Perfect Store Project

Product

Pack

Proposition= shopper call to action

Price

Place

Promotion

Company: Unilever

Project: Auditing, The Perfect Store Project

Brief

Promote SAMSUNG products among retailers.

Solution

We used tactics such merchandising, promotional materials distributions and data collection from the POS, as

well as monitoring competition actions and promotions.

- POSM management

- Shop profiling

- Shop display inventory

Results

- In-store services (merchandising): 168 shops (Flanco, Altex, Media Galaxy, Domo, Real, Carrefour,

Technomarket, Auchan)

- Visit frequency: 1/ week, 4h/ visit - Top 5 shops in capital cities to have 8h visit/week

- Nation wide shops were visited every 2 weeks.

Company: Samsung

Project: Retail development

Uniforms

Specific Training

Company: Samsung

Project: Retail development

Company: Samsung

Project: Retail development

Report via

internet

Reporting Platform

Brief

Promote Blackberry Products in retailers network.

Solution

Tactics used:

• POSM development & merchandising

• Incentive campaigns

• Branding solutions

• Promo campaigns

Results

• In-store services (merchandising): over 100 shops

• Shops in Bucharest, Ploiesti, Brasov, Sibiu, Ramnicu Valcea, Timisoara, Arad, Cluj, Iasi

Company: RIM

Product: Blackberry

Project: Retail development

Project Diversity

Specific Training

Promo Campaign

Product Launching

POSM Development

Brief

MSPS was called to develop sales analysis/store in order to find out the volume of the volume of the future store that will need

to be created on the store and to implement a good relationship with the representative from each store. ( Kaufland & Penny)

Interaction

The merchandisers have monitored stocks, considered markdowns and arranged the shelf

Results

Full & correct arranged displays on over 180 stores

Correct prices displayed in over 800 visits AFTER

Company: JML

Brand: All brands

Project: Merchandising

In a brand new market and with continuously developing technologies, we are working the

techniques to provide the necessary tools for better brand engagement to consumer,

employees and other brands.

More precisely, we hold the tech secrets to:

• Mobile Applications

• Social Media

• CRM Campaigns

• QR Codes Applications Development

• Facebook Applications Development

• Internal Management Applications Development

• Online Application Development

And all, with a humanizing touch.

Brief: Communicate the OTE’s new product: OTE DOUBLE PLAY (Voice &

Internet) ECONOMY, on a Pizza Box during Euro 2012.

Solution: “Play Double Play and Win!” - an interactive mobile application

that connects 2 mobile phones in 1 game

How it Works: By ordering Pizza from Pizza Fan, the audience receive the

box with the “football” layout – 150.000 pizza boxes!

2 friends are scanning the QR Codes that are on the box

The shooter

• Shots the ball with his finger

• Sees the ball leaving his screen towards the screen of his opponent

The opponent

Is protecting the goal post by moving his finger on the goal keeper figure from

the screen, in order to let not the shooter to score.

We created also the online game where the users can play: www.ote2play.gr

Company: OTE

Product: OTE Double Play 2 Economy

Project: Pizza Box

Company: OTE

Product: OTE Double Play 2 Economy

Project: Pizza Box

Company: OTE

Product: OTE Double Play 2 Economy

Project: Pizza Box

Country: Greece

Online & Mobile

Mobile Apps

Volksbank– WP8/iOS/Android App

Mobile Apps

Autovit WP8 AppRaiffeisen WP8 App

Mobile Apps

Progresiv Conference

WP8/Android/iOS/web

Garanti Credit Comod

WP8/Android/iOS

Mobile Apps

Blue Star Ferries

iOS App

Microsoft Summit 2013

WP8/web App

Mobile Apps

Color Up Your Date Mobile App

Websites / Microsites

http://cumparaturifaradobanda.ro/

http://dorinte.piraeusbank.ro/ http://bancapentrutine.ro/

http://creditfaraipoteca.ro/

http://fortza123.ro/

http://inmultestestibanii.ro/

http://oferte.piraeusbank.ro/

Open the vaults

Client: Piraeus Bank Romania

Prieteni la drum

Client: Piraeus Bank Romania

The Face of Bucuresti Mall

Client: Anchor Grup

Fortza pentru un an intreg!

Client: TITAN SA

Facebook apps

The Social Interns

Client: Piraeus Bank Romania

Spor la cumparaturi

Client: Piraeus Bank Romania

Voluntar binevoitor

Client: Piraeus Bank Romania

Curat Romania!

Client: Piraeus Bank Romania

Supporting services

Production & Creative: Covering from the design and production tothe delivery and placement of POP and promotional material using localand international suppliers whilst securing fast delivery and flexibility.

Logistic Centre: Area of 2.000 m2 handing more than 4.000 SKUs withthe support of a sophisticated Warehouse Management System and inhouse VA services (repackaging, repairing, etc).

Synovate: Qualitative methodology of monitoring promotion marketingactivations on the field to evaluate effectiveness and offer consumerinsights.

Optimus Consulting: Consultation on marketing, sales planning andimplementation issues. Collaboration of experienced specialists andexploitation of brand-building tools in order to maximize consumerappeal.

All information included in this document is considered confidential and intended solely for the use of the individual or entity to which they are addressed.

Strada Nicolae Caramfil, Nr. 71 5th Floor

Sector 1, Bucharest, Romania

T. +40 756039924

W. www.msps.net