mt mediakit2014 15989 r6 layout 1 - ajr media …...nevada las vegas 11.0% oklahoma oklahoma city...

Midwest Traveler 2014 Media Kit 1

2014 Media Kit

We’ll take you places.


The AAA Brand ............................................................................... 3Coverage of Midwest Traveler Publication .................................. 4

Editorial Calendar

Editorial Calendar ........................................................................... 5

Demographic Profile of the AAA Member

AAA Member Demographics ......................................................... 6AAA Member Travel Habits ........................................................... 7AAA Regional Travel ...................................................................... 8AAA Travel Planning and Booking ............................................... 9

Online Media

AAA.com/Traveler........................................................................ 10Custom-Created Integrated Promotions .................................... 11EventsAndDestinations.com ....................................................... 12

Specs and Deadlines

Midwest Traveler Specifications ................................................. 13Midwest Traveler Advertising Rates ........................................... 14Midwest Traveler Publication and Material Closings................ 15

Coverage of H&A Media Group AAA Publications .................. 16

Table of Contents


For more than 100 years, AAA hasbeen the recognized national leader in providing peace of mind for motorists while they are on the go.

As a federation of affiliated motor clubs serving more than 54 millionMembers in North America, AAA ranks among the most trustedbrands in the world.

AAA leverages the strength of this national organization to servelocal AAA Members with relevant advice and valuable benefits.

Our Members have confidence in the AAA brand and depend on theclub for assurance, enjoyment and valuable savings. AAA’s core valuesare unwavering: Integrity, Advocacy, Diversity, Social Responsibilityand Service. AAA will always do what is right for its Members. AAAwill serve as their most trusted advisor while they enjoy the freedomof mobility and the use of their automobiles.

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The AAA Brand


Coverage of Midwest TravelerPublication

Western Zone:W. Missouri 176,913N.E. Kansas 60,964Total 237,877

Eastern Zone:So. Indiana 34,220So. Illinois 45,552East. Missouri 270,691Total 350,523

Midwest Traveler Circulations: Full Run: 580,000


Jan/Feb 2014Cover Story: St. Louis 250th AnniversaryMeet Me in St. Louis: The city celebrates its 250th

anniversary all year longMy Funny Valentine: Romantic hotels/inns Retro Orlando: Two adults visit WDW and UniversalAlaskaWrigleyvilleMesa, AZTank Trip: Maeystown, IllOnline Bonus: Web-exclusives features, calendar

events, car reviews and more

March/April 2014Cover Story: Baseball & BrewsBaseball & Brews in Missouri: Three pairings of

baseball and local breweriesFour for the Road: Female friends take a road trip

from St. Louis to Tulsa HawaiiHospitality’s Grande Dames: 19th century hotels in

Ind, Colo, KanTank Trip: Paducah, KYOnline Bonus: Web-exclusives features, calendar


May/June 2014Cover Story: Michigan’s Upper PeninsulaMake it Michigan this Summer: Great Lake EscapeHappy Birthday Mr. President: Independence, MO

and the 130th anniversary of Harry Truman’s Birth Paris off seasonStory of the Ozarks: Arkansas and MOTank Trip: Kansas City, KSOnline Bonus: Web-exclusives features, calendar


July/Aug 2014Cover Story: Best of the Midwest, Reader Poll ResultsBest of the Midwest: best places to eat, shop and moreThese Dudes can ‘Que: Kansas’ dude ranch cooks

offer grilling tipsLast minute deals to Mexico’s all-inclusivesWisconsin: post Labor Day dealsTank Trip: Arts Road 46 in IndianaOnline Bonus: Web-exclusives features, calendar


Sept/Oct 2014Cover Story: Northern Illinois for FallNorthern Illinois: Wineries, antiques, chocolates

and vistasKentucky: Crafts, Harvest eventsCalifornia: Napa ValleyAlaska: Cruise TourNoteworthy Missouri: Readers chose Kansas City as

the best place for live music. Plus Columbia and St Louis

Tank Trip: Marceline, MOOnline Bonus: Web-exclusives features, calendar


Nov/Dec 2014Cover Story: Snowmobiling

Snomobiling adventures in South Dakota. Western states (include CO) in side bar

Deck the Halls: Missouri resorts/hotels put on a holiday decoration show

Caribbean Turks & CaicosAlabama Gulf CoastTank Trip: Lincoln, NEOnline Bonus: Web-exclusives features, calendar


Midwest Traveler Editorial Calendar

In Every IssueIn the NewsThings happen fast in the traveling world. Attrac-tions open, events are scheduled, rules change. Wetry to stay on top of it all and provide a snapshot ofwhat’s going on.

Travel TreasuresAll across the Midwest there are overlooked gems—places and festivals that mustn’t stay hidden anylonger. We bring them to light

Card TricksShopping. Playing. Traveling. Dining. Living life to itsfullest and with savings galore! It’s what the AAAcard is all about. We keep members updated on whyit pays to belong to AAA.

Driver’s SeatWhether it’s gadgets or fuel efficiency, there’s plentyto talk about when it comes to our vehicles.

Tips on TravelWe strive to keep our readers up-to-date with thelatest information. Travelers who know what to ex-pect are sure to have a more carefree getaway.

Common CentsMoney is important to our readers. We offer themadvice on shopping smartly, staying on budget andother ways to keep themselves financially stable.

Subject to change without notice.


MARITAL STATUS

64.0%Married

10.7%Widowed

OCCUPATION 55.5% Professional/Manager

Midwest Traveler reachesan unbeatable market

MIDWEST TRAVELERREADERS ARE LOYAL AND ENGAGED

21.3%Visited AAA office

17.9%Visited magazine/club website (or AAA.com)

13.5%Planned/modified existing travel plans

8.2%Called a toll-free number

7.9%Visited advertiser’s website

6.6%Called AAA Travel agent

5.5%Used Reader Service card

4.6%Called advertiser directly

(Source: 2013 GfK MRI Subscriber Study)

HOUSEHOLD INCOME

$103,400 Average Income

$76,300 Median Income

AGE AND GENDER

59Average Age

61Median Age

39%Male

61% Female

MAIN RESIDENCE

$260,700Average Value

$200,900Median Value

11.3%Rent

88.7% Own

10.6%Separated/Divorced

10.6%Single (never married)

AAA Member Demographics



US HH MT HH IndexTook trips 50.9% 79.0% 155Plane trips 42.2% 60.9% 144Rental car 9.5% 28.9% 304Casino gambling 15.6% 27.7% 178Bus trips 2.1% 4.4% 210Motor home 1.7% 2.8% 165Railroad trips 1.9% 7.5% 395

38.0% Mexico

31.9% Europe

30.4% Caribbean

13.7% Hawaii

13.1% Alaska

12.1% Central America

CANADIAN PROVINCES 15.4%5.8% Ontario

3.6% Atlantic Coast Provinces

3.2% Pacific Provinces

2.8% Quebec

1.1% Heartland Provinces

$2,600Average amount spent on trips

79%Vacation

29.3%Business

12.8%Business/Vacation

75.9%Took weekend trips

83.2%Traveled by car

ACTIVITIES

51.3%Visited historic sites

36.3%Visited national parks

34.7%Went to the beach

22.4%Went casino gambling

22.3%Visited a theme park/attraction

14.1%Visited a spa/retreat

11.6%Played golf


Took a foreigntrip in the lastthree years

Own a validpassport

HOTELS/MOTELS

stayed at a hotel Business and/or vacation

65.7%Vacation

8.5 Average nights per year

12.8 Average number of nights per year

30.7%Business

13.2 Average nights per year

78.1%

PLACES VISITED (Last Three Years)

TRAVEL COMPARISONS (Last 12 Months)

FOREIGN TRAVEL

AAA Member Travel Habits


SOURCE OF INFORMATION WHENPLANNING A DOMESTIC TRIP ORFOREIGN TRIP

52.8% Friends and Family

41.9% Midwest Traveler Magazine

23% AAA Travel Agency

19.2% Television

9.3% Other

AAA Regional Travel

74.7%of Midwest Traveler readerstook at least one overnight domestic trip in the past year.Top areas visited in the past year

Arizona Phoenix/Scottsdale 3.7%Arkansas Little Rock 3.9%California Los Angeles 6.1%

San Francisco 5.0%San Diego 4.0%

Colorado Denver 8.6%Colorado Springs 3.9%

Florida Orlando 9.2%Pensacola 2.8%Florida Keys 2.6%

Illinois Chicago 19.7%Indiana Indianapolis 8.2%Louisiana New Orleans 6.7%Missouri Kansas City 24.2%

St. Louis 37.5%Nevada Las Vegas 11.0%Oklahoma Oklahoma City 6.3%Tennessee Nashville 12.5%

Memphis 7.9%Texas Dallas/Ft. Worth 8.9%

San Antonio 3.7%Austin 3.5%Houston 3.3%



SOURCES OF INFORMATION WHEN PLANNING A TRIP:Friends or Relatives 52.8%Midwest Traveler Magazine 41.9%Direct from Accommodations/Travel Provider 23.5%AAA Travel Agency 23.0%Other magazines/Newspapers 20.2%Television 19.2%AAA website 17.0%Books 13.3%

METHOD READERS USE TO MAKE RESERVATIONS OR BUY TICKETS FOR A TRIP:Direct from Travel Provider 60.8%AAA/Other websites 43.2%Other Travel Agency 17.0%AAA Travel Agency 15.9%

METHOD OF TRANSPORTATION WHEN TAKING A TRIP:Car 83.2%(includes—personal car, rental car and motorcycles)

Plane 60.9%(includes—commercial and charter)

Railroad/Train 7.5% Bus 4.4%(includes—charter and commercial)

Motor Home/RV 2.8%


Readers of Midwest Travelerlook to the magazine fortravel related information.This is evident from the highpercentage of readers whouse the magazine whenplanning a trip.

{AAA Travel Planning and Booking


Midwest Travelerthinks outside the box

AAA.com/Traveler

WEB BANNER ADS

Communicate your branding or call-to-action message to AAA Members and prospects on the Midwest Traveler website.

Rates: (Gross) Top280x60 pixels

AAA.com/TravelerOne Month: $250


CAMPAIGN RESULTSThe success of your campaign isimportant to us, and we wantyou to have that information in atimely manner. At the end of yourcampaign you will receive a fullreport detailing every piece ofyour advertising. The campaignreport includes number of im-pressions, as well as open ratesand click-throughs for your elec-tronic media. It will also tell youthe number of leads that yourcampaign generated.

PROMOTIONAL WEBSITESCustom-created micro websitesare perfect for customer datacollection using contests, surveysand general information deliveryas the draw. They can be multi-page and feature video stream-ing audio/video, banners andonline fulfillment.

Custom-Created Integrated Promotions


We help harness the Internet’s capability withEventsAndDestinations.com, a one-stop websitedesigned to let travelers search exciting localesand related activities. Our advertisers are able to fill the site with information about their re-spective attractions, festivals or other points of interest—giving travelers plenty to choose fromas they make their vacation decisions.

In addition to offering information online,EventsAndDestinations.com also gives travelersthe ability to download related brochures.

It’s one more way we share information in theever-evolving information age.

EventsAndDestinations.com

Today’s traveler relies on the Internet to explore travel options and destina-tion attractions. With its instantaneousavailability and endless resources, it has become an indispensable travel-planning assistant.

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MECHANICALSPrinting Process: Web OffsetTrim Size: 7.875" x 10.5"Binding: Saddle-stitched

MACINTOSH SUPPORTED SOFTWARE• PDF files must be version 1.3 (PDF/X-1a)• QuarkXpress 9• Creative Suite 6

FONTS• Always use real typeface. Do not use

application to apply styles (i.e. bold, italic,outline, shadow, underline)

• Black type should be 100% black

FILE REQUIREMENTS• High resolution of 300 dpi• LPI is 150• Maximum ink density is 320%• Four-color process, CMYK

E-MAIL DELIVERY• E-mail to: [email protected]

UPLOAD INSTRUCTIONS• Must be compressed or zipped• http://ads.haMediaGroup.com

DISCLAIMER• Any reflowing of text in layout because file

was not ripped through a high-end outputdevice, 600 dpi or above, will not be the re-sponsibility of the magazine.

• White color is only available as a knock out.• QR-Codes and Microsoft tags are accepted.

QR Code should be 100% black and set tooverprint. Background behind items mustbe white with minimum clear space of.125". Must be specially designated on thead insertion order and in instructions whenad materials are submitted.

Complete advertising specifications can also be found at www.haMediaGroup.com/specs.For additional information, call (402) 592-5000, ext. 294 or ext. 456.

AD SIZES Live Area (WxH) Trim Size (WxH) Bleed (WxH)2 page spread 15" x 9.625" 15.75" x 10.5" 16" x 10.75"

Full Page 7" x 9.625" 7.875" x 10.5" 8.125" x 10.75"

2/3 Page 4.625" x 9.625" — —

1/2 Horizontal 7" x 4.75" 7.875" x 5.25" 8.125" x 5.5"

1/2 Vertical 4.625" x 7.187" — —

1/3 Square 4.625" x 4.75" — —

1/3 Vertical 2.25" x 9.625˝ — —

1/6 Horizontal 4.625" x 2.234" — —

1/6 Vertical 2.25" x 4.75" — —

1/12 2.25" x 2.234" — —

TRAVEL DIRECTORY1 Inch 2.25" x 1" — —

2 Inch 2.25" x 2" — —

3 Inch 2.25" x 3" — —

4 Inch 2.25" x 4" — —

Travel Directory includes Reader Service, which runs in full circulation

Midwest Traveler Specifications

2/3 PAGE

1/2 PAGE H

1/2 PAGE V

1/3 PAGE S

1/3 PAGE V

1/6 PAGE V

1/6 PAGE H

1/12 PAGE

FULL PAGE


RATES BY REGION

Rate Card 64Rates effective with the January/February 2014 Issue

Midwest Traveler Advertising Rates

FULL CIRCULATION RATES*

(Circulation 580,000)*Rates are gross

Four ColorFull Page $15,7572/3 Page 11,0301/2 Page 8,6671/3 Page 6,3031/6 Page 3,1511/12 Page 1,576

Black & WhiteFull Page $13,7202/3 Page 9,6041/2 Page 7,5461/3 Page 5,4881/6 Page 2,7441/12 Page 1,372

Covers (Four-Color)2nd & 3rd $17,130

TRAVEL GUIDESBW 4C

4 Inches $2,000 $2,3023 Inches 1,408 1,6182 Inches 1,103 1,2671 Inch 515 567

EASTERNKANSAS

(Circulation 60,964)

SOUTHERN ILLINOIS(Circulation 45,552)

SOUTHWESTERNINDIANA

(Circulation 34,220)

MISSOURI(Circulation 447,604)

Remainder of circulation goes to various other states.

Regional rates are also available. Ask your publisher’s representativefor more information.


Midwest Traveler is published bimonthly on January 1, March 1, April 15, July 1, September 1 and November 1

JAN/FEBReserve Space by November 5, 2013Materials Due by November 12, 2013

MARCH/APRILReserve Space by Jan 7, 2014Materials Due by Jan 14, 2014

MAY/JUNEReserve Space by Feb 20, 2014Materials Due by Feb 27, 2014

JULY/AUGUSTReserve Space by May 6, 2014Materials Due by May 13, 2014

SEPTEMBER/OCTOBERReserve Space by July 9, 2014Materials Due by July 16, 2014

NOVEMBER/DECEMBERReserve Space by September 10, 2014Materials Due by September 17, 2014

CANCELLATIONCancellations will not be accepted by the publisher afterthe closing date. Cancellation must be in writing.

COMMISSIONS/CREDITAgency Commission: 15 percent. Net in 30 days. First-timeadvertisers required to pay in advance. Publisher reservesthe right to hold advertiser and/or advertising agencyjointly and severally liable for such monies as are due andpayable to the publisher.

READER SERVICEAvailable to all advertisers. Insertions received after clos-ing date may not receive a listing.

INSERTSRates quoted on request.

ADVERTISING ACCEPTANCEThe publisher reserves the right to accept or decline any advertising. The advertiser assumes liability for all advertising content (including text, representations andillustrations of advertising printed) and also assumes re-sponsibility for any claims arising thereof made againstthe publisher. Any advertisement which simulates edito-rial content will be labeled as advertisements. When adate change in copy is not received by the material duedate, copy run in the previous issue will be inserted. Latefees may be assessed for copy received after the duedate.

Publication of an advertisement demonstrates acceptanceby the publisher. Prior to publication, there is no obliga-tion or liability upon the publisher. No credit for position-ing unless agreed to in writing.

MAILING AND SHIPPING INSTRUCTIONSSend contracts, insertion orders, proofs and artwork to:Ann TaylorH&A Media GroupP.O. Box 3535Omaha, NE 68103

Use street address for overnight deliveries:Ann TaylorH&A Media Group10703 J St Ste 100Omaha, NE 68127

Midwest Traveler Publication and Material Closings


Home & Away: Ohio, Oklahoma, Indiana, South Dakota and Southern Pennsylvania

AAA Journeys:Eastern Connecticut, Eastern Kentucky, Kansas, Cincinnati and Miami Valley (Dayton) Ohio

AAA C&T/New York: Metro New York City, Northern New York and Long Island

AAA Midwest Traveler: Missouri, Southern Indiana, Southern Illinois and Eastern Kansas City

AAA Southern Traveler: Arkansas, Louisiana and Mississippi

Your AAA New Jersey: Essex, Morris and Union Counties

AAA GO Magazine: North and South Carolina

AAA Horizons: Massachusetts, Rhode Island and Western Connecticut

Member Connection: Western and Central New York

AAA News:Northern Pennsylvania

Coverage of H&A Media Group AAA Publications

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