mt6104-cross cultural management assignment

7/24/2019 MT6104-Cross Cultural Management Assignment

1/51

MT6104-Cross Cultural Management

1 Melvin Wang AnCun G1502007F

2 Bryan Joseph Fernandez G150197!

" #ani G$ule% G1501997C

Continual Assessment On Comparative Strategy

MB#& Consul'ing Group


2/51

Cross Cultural Differences

Analysis of shipyards:

Keppel Shipyard (Asia)

Ulstein Shipyard (Europe)

Aker Philadelphia Shipyard (United States)

Cultural aspects through

Company setup, vision, mission, and values CS, employees, and finance

Cultural dimensions


3/51

Strategic Location of Sip!ards


4/51

"lo#al leader in offsore rig design$ construction and repair$ sip repairand con%ersion$ and specialised sip#uilding&


5/51

'rom its um#le #eginnings as a local sip repair !ard$ te (eppel "roup as #ecome one of te largestconglomerates in Singapore&


6/51

!ision*ur %ision is to #e te pro%ider of coice and partner for solutions in te glo#al offsore and marine industr!&

"ission(eppel *ffsore + Marine is a glo#al leader in offsore rig design$ construction and repair$ sip repair andcon%ersion$ and specialised sip#uilding& ,e arness te s!nerg! of 0 !ards .orld.ide to #e near our customersand teir mar/ets&

#perating Principles

1& est %alue propositions to customers

& Tapping and de%eloping #est talents from our glo#al .or/force

& Culti%ating a spirit of inno%ation and enterprise

4& E2ecuting our pro3ects .ell

& eing financiall! disciplined to earn #est ris/-ad3usted returns

6& Clarit! of focus and operating .itin our core competence

5& eing prepared for te future

$ead%uartered in Singapore, Keppel #&" integrates and harnesses thee'perience and e'pertise of yards *orld*ide to optimise deployment ofresources and effectively e'ecute +Near Market, Near Customer strategy-


7/51

C#. !A/U.S Emplo!ees are guided #! te core

%alues and te Emplo!ee Code of

Conduct$ .ic addresses standardsof accepta#le and unaccepta#le#ea%iour$ personal decorum andetical #usiness #ea%iour&


8/51

n 1768$ Temase/ 9oldings founded (eppel Sip!ard

(eppel em#ar/ed on regionalisation and di%ersification efforts$ %enture too/ place in175 .en (eppel :ilippines Sip!ard .as set up in partnersip .it 'ilipinoin%estors&

n 1758$ (eppel ten %entured into te finance industr! #! pro%iding financial ser%icesto marine contractors .ic propelled te gro.t and e2pansion of te financialser%ices pro%ided #! (eppel&

(eppel %entured into propert! de%elopment in 178

n 00$ (eppel pri%atised its offsore and marine #usiness .ic resulted in te

integration of (eppel Sip!ard togeter .it (eppel 'ELS and (eppel Singmarine to formte (eppel *ffsore + Marine group&

; strategic e2ercise to streamline its di%erse portfolio and focus on tree /e!#usinesses&


9/51

Continued to #e centres of e2cellence$ leading in tedesign and pro%ision of ig performance solutions forcustomers .orld.ide&

,it good pro3ect management$ 'S?U con%ersion andupgrade pro3ects


10/51

(eppel *ffsore + Marine acie%ed astrong set of results

0#CUS 0# 12314

Sarpen e2ecution to e2tract %alue from#ac/log of orders&

9arness s!nerg! of glo#al !ards to pro%idene. #uild$ repair and upgrading solutions tocustomers&

Maintain empasis on tecnolog!de%elopment to sarpen competiti%eness&

Sei@e opportunities in ne. mar/ets andad3acent #usinesses for long-term gro.t&


11/51

Safet! is a (eppel core %alue and impactsdecisions at e%er! le%el across te "roup&

9*LSTC ;::?*;C9 ?ecognising tat fatigue and poor ealt oftencontri#ute to accidents$ .e implement compreensi%e and olistic measuresto impro%e te .ell-#eing of our .or/force&

SUC*AT?;CT*? EA";"EMEAT To ensure tat our safet! messages areunderstood #! our multinational and multicultural .or/force&

S;'ETB :E?'*?M;ACE n recognition of (eppels commitment to impro%e.or/place safet!$ Singapores ,S9 Council and te Ministr! of Manpo.er

a.arded te "roup 7 ,S9 ;.ards in 014& ACDEAT ?EDUCT*A


12/51

?EC*?D *' ECELLEACE ?aise o%erall industr! standards$ .or/ closel! .it Singapores Ministr! of

Manpo.er M*M) and ,S9 Council to roll out safet! initiati%es and toencourage our su#contractors to e


13/51

EAF?*AMEAT;L :E?'*?M;ACE

(eppel *+M stri%es to #e an acti%e partner in en%ironment protection and preser%ationprogrammes in te communit!&

(eppel *+M #ecame a mem#er of te ,orld *cean Council ,*C) in Ganuar! 014$ 3oining agro.ing international #usiness leadersip alliance on ocean sustaina#ilit!$ science andste.ardsip&

M:?*FA" EAE?"B E''CEACB

M;A;"A" ,;TE? USE

;? EMSS*AS '?*M *:E?;T*AS

EA9;ACA" C;:;LTES

,;STE M;A;"EMEAT

SUST;AA" T9E "?EEA AT;TFE


14/51

Empasis on maintaining a armonious relationsip&

Ao reported incidences of discrimination& Close to 4H of its glo#al .or/force are#argaina#le emplo!ees co%ered #! Collecti%e ;greements

Safet! messages are understood #! our multinational and multicultural.or/force$ especiall! su#contractors$ (eppel Sip!ard as trained e2periencedforeign .or/ers as mentors to discuss ,or/place Safet! and 9ealt ,S9) issues.it fello. .or/ers in teir nati%e language

;im to localise and de%elop our talents from different parts of te .orld$offering tem training and de%elopment oppotutint!

Committed to loo/ing after te .ell-#eing of our foreign .or/ers in Singapore$impro%ing te facilities in our dormitories to #etter meet teir needs&

ATE"?;TA" ; MULTA;T*A;L,*?('*?CE


15/51

*ur people are our greatest assetI teir pride$ passionand commitment are essential to te "roups success&

J16&m in%ested on te learning and de%elopment of our glo#al .or/force

(eppel upolds and respects te fundamental principles set out in te United AationsUni%ersal Declaration of 9uman ?igts and te nternational La#our *rganisations Declaration

EM:L*BEE EA";"EMEAT ,e engage our emplo!ees troug cannels tat enancecommunication and e2posure to senior management and peers in oter #usiness units trouginitiati%es suc as annual s!mposiums$ case studies and strategic re%ie.s&

DEFEL*:A" ; S(LLED ,*?('*?CE

';? EM:L*BMEAT :?;CTCES T;LEAT M;A;"EMEAT + SUCCESS*A :L;AAA"

(eppel %alues its people and promotes emplo!ee engagement and .ellness troug %ariousinitiati%es& To promote friendl! competition$ ignite team spirit and encourage ealt!lifest!les$ (eppelite ?ecreation Clu# organises te annual (eppel "ames$ a series of sportscompetitions open to all emplo!ees&


16/51

9uman capital strateg!

.it four /e! elements - to attract$ engage$ recogniseand developour

emplo!ees$ .it te intention to cultivatea positi%e emotional attacment andcommitment to te Compan!&

in%est significantl! in te training and de%elopment of our emplo!ees

tap te potential of eac and e%er! emplo!ee and support tem to perform to te#est of teir a#ilities&

inculcate a strong safet! culture and all our emplo!ees recognise tat safet! ise%er!ones #usiness&

Dri%en #! inno%ation and a capa#le people .it te Can Do! spirit$ .e stri%e to#ecome a #uilder of distinction in e%er! aspect of our #usiness&

De%elop and dra. on te collecti%e strengt of glo#al !ards and offices toreinforce Near Market, Near Customer strateg! and deli%er %alue to customers&


17/51

C#"PAA56!. S5A5.78

EA9;ACA" USAESS ?*USTAESS

See/ opportunities to strategicall! ac


18/51

"lo#al *rgani@ation ,it 40$000 emplo!ees in 0 countries around te .orld$ te (eppel "roup

le%erages its international net.or/$ resources and talents to gro. its /e!#usinesses&

; critical success factor is aligning our glo#al operations to produce te sameig


19/51

"lo#al presence in 0 countries*ur Near Market, Near Customer strateg!


20/51

C;?A" '*? T9E C*MMUATB

(E::EL C;?E '*UAD;T*A

(E::EL F*LUATEE?S

C;?A" '*? T9E C*MMUATB$ ?E;(A" T9E CBCLE *' :*FE?TB

Te "roup gi%es #ac/ to te communities .ere .e operate troug outreac acti%ities andcommunit! contri#utions&

M:?*FA" 9E;LT9C;?E (C' pledged J& million to te (eppel-AUS Fietnam :rogramme inMedicine&

9*LSTC C;?E '*? T9E ELDE?LB (C' and (eppel Folunteers teamed up to support Aature Cares$ asustaina#le and nature-#ased programme for %olunteers to #ring te ealing properties of nature

to elderl! omes&

AU?TU?A" C*MMUATES (eppel is committed to nurturing communities .ere%er it operates #!impro%ing te


21/51


22/51

ULSTEA Sip!ard

'amil! run #usiness

ULSTEA FE?'T esta#lised in 1715

"roup .as listed on te *slo Stoc/ E2cange in 1775

'ore-runner in #uilding state-of-te-art %essels

Strong focus on inno%ati%e tecnological solutions and metods

; one stop solution for inno%ati%e design and sip#uilding Falue cains!stem)

Speciali@e in offsore %essels

Support sip!ards .orld-.ide in colla#orating e2cess sip #uilding capacit! tomeet order #oo/


23/51

Fision + Mission

FisionTo create tomorro.s solution for sustaina#le marine operations

MissionTo support and de%elop te #usiness units across te #usiness structure

Falues


24/51

Customer :romise

:ro%ide igl! relia#le and


25/51

Commitment to te "eneral :u#lic

Kero discrimination in recruitment$ .ages and .or/ing conditions$ career andde%elopment opportunities and protection against arassment

Emplo!ees consist of 0 different countries

Mem#er of UA "lo#al Compact "C)$ compiling and reporting teCommunication of :rogressN .or/ annuall!&

"C ;cti%e le%el$ meeting minimum re


26/51

Commitment to te "eneral :u#lic Di%idend polic! O0H of profit after ta2$ su#3ect to capital

in%estment)

01$ A*( 67&5 million A*( 1&10 per sare)

014$ A*( 60 million A*( 0&71 per sare) 01$ A*(7&5 million A*( 0&745 per sare)

0&7

1

1&1

1&-

1&

0&74

1&11

0&74

47&5 67&5 60

Di%iden per sare EA*()

Di%iden distri#ution

EA*( million)


27/51

Corporate Social ?esponsi#ilit! Education approacP moti%ate !ounger generations to ta/e up scientific

studies and studies related to maritime 3o#s to SUS5A69te industr!

Support atletics clu# .it A*L million o%er !ears starting from 01to #uild ne. multi-purpose indoor sports arena for atletics and teamsports in Ulsteni%i/ group 9Q location)

Since 010$ sponsor of S*S cildrens %illage$ .orld largest carities fororpans and neglected cildren .it A*( 1 million per !ear and organi@e

1-.ee/ science course for cildren during summer

Safet! "oalP ; strong culture in empasi@ing KE?* accidents and no armto people$ te en%ironment or material assets


28/51

En%ironmental inculcation

Strong ad%ocate on reducing products designing)or acti%ities #uilding) .ic pollute teen%ironment& See/ing product$ processes andoperations sustaina#ilit!

"ood routine for .aste management


29/51

ntegrating a multinational .or/force

Ulstein group as emplo!ees from o%er 0 differentcountries from it %alue cain s!stem ranging from ser%icesfrom sip design to sip #uilding and s!stems solutions

Emplo!ees di%ersit! of s/ills$ personalities$ e2perience

and #ac/ground forms te glo#al team to meet its %isionand %alues .ic com#ines inno%ation$


30/51

Cultural strategic to #oost attendanceat .or/

European do not a%e medical lea%e #ut sic/ness a#sence

,a!s to mitigate sic/ness a#sence #! closel! follo.ing up sic/ness a#sentees$using acti%e sic/ lea%e and ta/ing steps to.ards getting long term sic/ness

a#sentees #ac/ to .or/& +. CA. 0# 8#U .//;.697strateg!

Ma3or contri#ution came from sip#uilding #eing a%ing te igest in3ur!rate&

:riorit! gi%en to sip#uilding section of te group to reduce .or/ placeaccident


31/51

'air competition and career progression

Lead #! female CE*

E


32/51

'air competition and career progressionEmplo!ees statistic)

01$ *ut of 816 emplo!ees .orld.ide$ 15 are .omen O1&1H)01$ *ut of 8 emplo!ees .orld.ide$ 15 are .omen O0&6H)014$ *ut of 80 emplo!ees .orld.ide$ 15 are .omen O0&H)

0

00

400

600

800

1000

17&8

0

0&

0&4

0&6

0&81

1&

816880151515

1&1

0&6

0& Total Emplo!ee

Empol!ee ,omen)

:ercent of .omen H)

8ear

9o- of .mployees

;ltoug te total emplo!ee fluctuated sligtl!$ te num#er of .omenin te group maintained at 15 trougout te !ears indicating asuccessfull! culture adopted

'air competition and career progression


33/51

'air competition and career progression*#ser%ers and Senior Management Team)

01

01

014

0 1

7roup #


34/51

Finances

Dividend to their shareholders

2014 (NOK 60 mill, 51.8% o !ear"s #ro$t ater ta& 201' (NOK 6.) mill, 22.'% o !ear"s #ro$t ater ta&

2012 (NOK 5.) mill, 4'.2% o !ear"s #ro$t ater ta&

*ro+# Net ro$ts or the !ear

2014 (NOK 128.) mill&

201' (NOK '14.5 mill&

2012 (NOK 1'8.4 mill&


35/51

-er hiladel#hia - crossc+lt+ral shi#!ard in the onesa

-.er ,hiladel#hia /hi#!ard


36/51

-.er ,hiladel#hia /hi#!ard

3eadin ommercial /hi#!ard in the /.

ones -ct

/tate o 7he -rt /hi#+ildin Facilit!

reerred rovider

9ave delivered over 50% o all lare oceanoincommercial vessels in the ones act maret since

1 vessels since 200'

4 containershi#s, 14 #rod+ct taners, and 1 aram

-.er ,hiladel#hia


37/51

e ade # a/hi#!ard

3isted on Oslo -ess in Decemer 200)

Overcame ma:or challenes in relation to $nancialom#an! had to do;nsi+ildin amiliar and sim#le vessel t!#es, eas! to

/ini$cant re#lacement needs remain or ain o?eet

3eads to a stead! and sec+red ;or and environment

O##ort+nities to sec+re lon term contracts ;ith s+##liers

ones -ct


38/51

@ision and 5OA=


39/51

val+es


40/51

Aes+lt o ne; c+lt+re


41/51

thro+h ne; 5=O

5+stomers


42/51

9ihl! committed to c+stomer satisaction, al;a

ee#in their ;ord and deliverin on sched+le.- #art o their vision, ;hich the! #roved ;hen their orde

em#t!, +t still delivered the last vessel on time.

Ea:orit! o;nershi# in hill! 7aners, also +ildin?eet.

oint @ent+re ;ith ro;le!, ;ith +ildin and invsharin scheme thro+ho+t the lietime o the 4 in the contract.

Order aclo to Dec 2018, eceedin /D 1n.

5or#orate /ocial


43/51

#Aes#onsi8ilit!=tremel! hih oc+s on ;orers saet! Hnv

another min+teG

Ior.ed one million manho+rs ;itho+t a lost time iin 2014

ontin+o+s im#rovement or environmentallriendl! #rod+ction

-K/ com#l! ;ith, or eceeds, all ederal, stand local reJ+irements

=m#lo!ees


44/51

=m#lo!ees

1146 em#lo!ees, 5)6 o ;hich are s+contractors

9ihl! silled lao+r ;ith lots o e#erience and tr-ttractive em#lo!er ;ith o#en and air h+man rela

#olic!.

40% o ;or orce is minorit! acro+nd, and 4% ;omen

/trict 9arassment Free =nvironment olic!

Iorer"s rihts are #rotected ! la;.

nion ;orers have also arained or etra vacation, andtime, s+ch as sh+ttin do;n the !ard at vario+s holida!s.

Eanaement and


45/51

Eanaement andDirectors2014

Eanaement 8 men 6 rom /- and 2 rom Nor;a!.Directors 2 males and 2 emales 2 rom /- and 2 rom

201'

Eanaement men 5 rom /-, ' rom Nor;a! and 1

Directors ' males and 2 emales 4 rom /- and 1 rom

2012

Eanaement 8 men 5 rom /-, 2 rom Nor;a! and 1

Directors ' males and ' emales 4 rom /- and 2 rom

/hareholders and


46/51

/hareholders andFinance-K/ aims to create maim+m val+e or its share

Foc+s also on maimi


47/51

?eturns for sareolders

01 01 0140

10

0

0

40

0

60

5&6 7&4 10&04& & 1&8

00

1&6

(eppel Sip!ardCorp)

ULSTEA Sip!ard

;/er :iladelpiaSip!ard 210 times)

8ear

=ividend Pay out (>)

t as #een o#ser%ed tat (eppel as consistentl! increased te returns to er in%estors ma/ing it a good in%estment&

;s for Ulstein$ te group as promised to return at least 0H of te profit after ta2 to in%estors and a%e #een consistentl! meeting tis target and at timese2ceed te e2pectation& 9o.e%er in 01$ te sligt drop in H did not reall! affect in%estors confident as te a#solute amount as #een consistent o%er teperiod in%estigated&

,it regards to ;/er :iladelpia sip!ard$ t as #een o#ser%ed tat altoug se ad promised er in%estors .it a return on H of di%idend annual$ sea%e failed to fulfil it due to te crisis se faced in 011 tat affected te pa!out in su#se


48/51

Cultural Dimensions Summar!

KeppelShipyard

U/S5.69Shipyard

AkerPhiladelphia

ShipyardPower Distance /o* Low Low

Uncertainty Avoidance $igh Low Medium

Masculine/Feminine "asculine Feminine Feminine

Individualism/Collectivism

Collectivism Collectivism Individualism

Universalistic/Particularistic

Universalistic Universalistic Universalistic

Long-term/Short-term /ong?term Long-term Long-term

Similarit! in te Sip!ards are long term$ uni%ersalistic and lo.po.er distance


49/51

po.er distance

Manages and de%elops a glo#al .or/ force .it tese Similarit!I

Go# training>professional de%elopment

?etention

(no.ledge management

Sales force producti%it! issues

Control$ trust$ and commitment issues

mplanting organi@ational culture

?elationsip mar/eting

;cculturation>adaptation issues

Super%ision>mentoring moti%ation and etical perceptions)

uilding glo#al>local management teams

Managing di%ersit!>multiculturalism

C lt l C i S


50/51

Cultural Comparison Summar!

Keppel Shipyard U/S5.69 Shipyard Aker PhiladelphiaShipyard

Saety Culture $igh $igh $igh

Shareholder return!Annually"

Consistent Consistent Inconsistent

#nvironmental Awareness $igh $igh $igh

#m$loyee %elare $igh $igh $igh

La&our Union $resence /o* $igh "edium

'raining develo$menttowards s(ill level "edium $igh $igh

"arket Share $igh $igh $igh

Corporate Social esponsi


51/51

'han( )ou*

mt6104-cross cultural management assignment

Documents