mto summit 1:30 pm panel: the future of new media with trade shows and conferences with chris...

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Tuesday, October 27, 2009

TraditionalMarketing

Online Marketing

VideoMarketing

Social Marketing

Print, direct mail,advertising

Very expensiveLow conversion

Poor metrics

Email, newsletters, online advertising

Less expensiveModerate conversion

Excellent metrics

Commercials, how-to, and overview videos

More expensiveHigh conversion

No metrics

Social media, networking, referrals

Least expensiveHighest conversion

Limited metrics

2


Social Media is NOT "New Media"

3


Advertising Focused Models Do Not Work Anymore

4


You Cannot Compete with "Interrupt" Conditioning

5

Easily Destracted


What's Here

6

This isn't about what's coming or who's coming - this is about what is attracting attention of attendees, sponsors and organizers.


Digital SignageBrand messaging through television, interactive walls or projection equipment that can be easily customized and updated.

7


Live Event StreamingThe capture of event content and delivery of the

content through the web in real time.

8


Pay-Per-View Event AttendanceA model where attendees viewing the live event stream are charged based on attending the conference virtually. (not a virtual event)

9


Mobile Event Applications

Applications that deliver an event experience on small ubiquitous

devices.

10

iPhoneLaptop

iPhone

iPhoneiPhone


Venue and HospitalityRoom blocks, excessive internet charges, food

and beverage accounting and contractual business models are making event organizers less

11


Event Syndicationcapitalizing on every channel with event specific and newsworthy content delivered to any device, anywhere

12


Information wants to be free. Events want to be free.

13


October 22, 2009

Facts:The personality of business is changing.

We have the opportunity to redefine the industry and radically shift the model.

The revenue model for events is being challenged by a new generation of attendees and exhibitors.

Predictability of events and attendance is possible in this economy.

Accountability is high and budget is low.

14


The definition of a "butt in seat" MUST change

Web, Mobile, On-Demand, Satellite, Tivo, Hulu, YouTube.

Events are 24/7 brands.

The new media is a living entity:

It MUST be updated, daily, weekly and regularly - by your community, speakers and sponsors.

15

A Prescription for Action:


October 22, 2009 16

Your Turn


mto summit 1:30 pm panel: the future of new media with trade shows and conferences with chris...

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