Much more to see

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Use Cases

• Emails, text messages, • Facebook status updates, tweets, RSS• Stock market values, breaking news• Calendar events• The words of their friends to the deaf• Driving directions to the drivers• City tour information to the travelers• Painting captions in the museums• Subtitles of movies or at theaters• Flight data to airplane model lovers• Street signs and menus translations in Beijing• The Linkedin profile of your meet up• Patient’s heartbeats to the surgeon• Mileage and speed to a sportsman• Performance in reality games• Domotics data at need …

… WHATEVER THE CREATIVITY OF

DEVELOPERS COMMUNITY WILL COME UP WITH

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The Apps

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Target Market

• Geeks, techies and fashionistas

• Sportsmen – joggers, sailors, motor bikers, ...

• Deaf

• Theaters, cinemas, museums, tourist places

• Trade shows, exhibitions

• Surgeons

• Customized products for warehouses, maintenance, etc.

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Eyeglasses having an integrated

micro-projector with the most

advanced optics and electronics

with touch sensors control

An SDK and API available to SW

Developers Community to create a set of

revolutionary apps for smartphone (iOS,

Android, Win8) and allow to get the

information directly on GlassUp device in

real-time.

A GlassUp Store to enable user to

download apps from the web

The Ecosystem

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Other design & Ux

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Port distance: 6 miles45 minutes to arrivalWeather: cloudySea: calm

Other design & Ux

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How it is•Light and comfortable, stylish•Two – three designs

• new design under preparation with Eyewear company)•Expected weight 70gr, material to be defined What it contains•A patented sophisticated optical system•An electronic circuit with Accelerometer, Compass, Ambient Light Sensor •320x240 display resolution•Bluetooth connectivity (Low Energy version)What you see• Monochromatic messages and icons on a transparent background• Near the center of the Field of View, no eye-strain• 320x240 display resolutionHow it works• One day battery use time• A wide set of apps: Android, iOS and later on Windows• Touch controls on the frame to select on a menu and submenus• Automatic light control, optimized for all viewing conditions

Specifications

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Market sizeGoogle’s Glass Project exposed a huge market interest for this kind of products

A market research we made among 1,000 US citizens showed that one out of four was interested

In May 2013 Credit Suisse released a report forecasting a $30B / $50B market for wearable technology in the next two / three years. Sport should prevail in unit terms, and health/medical device in value.

Business Insider May 2013 research: “…Google Glass will reach 21 Million Annual Unit Sales by Year-End 2018”

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Google Glass Sales Projection

Source: Business Insider research May 2013

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• Google Glass: wearable computer, high power consumption, more

social/entertainment device, expensive and annoying (display up-right)

• Recon Instruments: Recon Jet, display based, low-right position

• Epson Moverio: BT-100: big and heavy

• Lumus: only technology vendor, claiming ready since 2005, but not

launched yet

• Vuzix: movies only

… Oakley, Laster, Olympus, Sony,

… Digilens, Microsoft Fortaleza, …

Price / Complexity

Bu

lky

Competition

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• CEO: Francesco Giartosio (Founder & Co-Owner)

• COO: Andrea Tellatin (Co-Owner)

• Mentor: Luca Escoffier (Freelance)

• Business development & Sales: Alfio Giuffrida (Freelance)

• Optical Team 1: Gianluigi Tregnaghi (Co-Owner), Fabrizio Liberati (Opto Service), Alessio Zanutta

(INAF), Sara Mautino (Freelance)

• Optical Team 2: Tommaso Occhipinti, Fabio Frassetto, Ivan Capraro (Adaptica)

• R&D Director: Fabio D’Alessi (SI14)

• HW: Stefano Bianconi and his team (SI14)

• SW: Alberto Scarpa and his team (SI14)

• Product Engineering, Manufacturing and Logistics: Fabio Patron (Si14)

• Marketing & Communications: Giovanni Contini, Joseph Bradley, Claudio Forte, Calogero Bruno

(Students), Jennifer Sofia Catalano (Freelance)

The Team

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The purpose of the patent for the optical system is to display information, icons, picture directly on the lens with a transparent background, in other words through the same lens you can see the reality around you and the digital information received from external source in overlay mode.

In practice, the purpose of our patent is to allow the user to see the messages near the center of the visual field: while I'm talking with you, the message will not cover your face, but it will appear to me on your shoulder. 

In comparison, other solutions will show the same message on your shoes or on the ceiling, because their technology is not transparent they need to push it aside otherwise it will cover your view.  Looking frequently at the ceiling or at the floor is very tedious, people who have tried those solution often take them off after a minute.

Patent Overview

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Project Status• Feasibility & Design study: done

• Optical system based on Alpha & Beta prototype: 90% done

• Electronic circuit tuning: 80% done

• SDK/API to partners & developers: July 2013 – Sep. 2013.

• New frame design: August 2013

• New prototype: September 2013

• Industrialization for pre-series production: Q4 2013

• Pre-series on the market for selected partners and early adopters:

Q1-2014

• Global(*) Market Launch: Q2-2014

(*) depending on Partners agreements

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Distribution/Sales channels• Sales channels will be different and based on the industrial partners will

be found.

• Currently we have met several players both in Italy and worldwide in different sectors: Telecommunications, Eyewear, Exhibitions, Museums, Theaters, Fitness and Wellness, Logistics etc.

• Some of them can act as distributors to sell to final customers and may start their own Marketing campaign to sell GlassUp device at their point sale.

• Other channels:• Consumer Electronics stores • International Distribution Company focused on different market or

geography• e-commerce via popular internet market place

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Financials

€ / 000 2013 2014 2015

Income Statement

Unit Sales 100.000

200.000 A

Turnover 20.000 40.000 B

Cost of Sales -10.000 -20.000 C

Gross Margin 10.000 20.000

Marketing Cost -100 -1.000 -2.000 D

General Expenses -20 -1.000 -2.000 E

EBITDA -120 8.000 16.000

Amortization -80 -250 -400 F

Pre-Tax Result -200 7.750 15.600

Taxation -2.750 -5.600 G

After Tax Result -200 5.000 10.000

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A. Sales volumes estimates are a fraction of the incoming order requests.

B. Average gross sales unit price is estimated at € 200.

C. Unit cost estimated at € 100.

D. Marketing costs are estimated at € 10 per unit.

E. General Expense is for admin, consultancy and the like.

F. Amortization is 20% (5 years) of the cumulative investment.

G. Taxation is estimated at 35% of income.

Financials - Assumptions

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Cash Flow

Cash FlowQ1-Q2 2013

Q3-Q4 2013

Q1 2014

Founders’ Money 200

Development -200

Industrialization -300

Apps Development -200 -200

Working Capital -500

Marketing -300

Investment Needs 0 -500 -1.000

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Investments Plan 2013:

• € 300k for industrialization: molds, certifications, international

patents, etc• € 100k for the app development• € 100k for marketing phase 1

2014:• € 200k for additional specific apps development • € 500k for working capital and • € 300k for marketing Q1-2014

Other funding sources: -pre-selling the eyeglasses (crow funding) at a discounted cost, -Advanced payment at discounted price in exchange for exclusivity for

specific sectors / countries.

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Development and Industrialization•Finalize the specifications and build the prototype•Plan and launch the industrialization•Produce pre-series (few hundreds) •Plan by priority other products evolution for the general market (camera, earphone, binocular, prescription lenses, Windows, ...) and those for specific niches (medical, museums, motorbike helmets, ...)

Partnerships•Show the prototype to the potential industrial partners, mainly in the eyewear and telecommunications sectors, and seek one or more partnerships•Close minor agreements related to other sectors and markets

Funding•Crowdfunding , EU contribution, pre-sales•External investment only tied to strategic partnerships

App Market•Define the best strategy to maximize the development of apps; developer competitions, support to niches, open platform, ...•Study how to leverage the apps in order to sell the product, and vice-versa

Next Steps

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francesco.giartosio@glassup.netTel. +39 3470021220

andrea.tellatin@glassup.netTel. +39 3496788772

www.glassup.com

alfio.giuffrida@glassup.netTel. +39 3486913080