muddling through the mobile web
DESCRIPTION
Presentation by Bryan Rieger of Yiibu for Mobilism 2011 conference - http://mobilism.nl @mobilismconf in Amsterdam on 13/05/2011.TRANSCRIPT
the Mobile Web designing for rapid change and increasing diversity
Muddling Through
http://www.flickr.com/photos/booleansplit/2806792407http://creativecommons.org/licenses/by/2.0
http://www.flickr.com/photos/joo0ey/4630950433
quickly these days...things are moving pretty
http://www.forum.nokia.com/Develop/Web/Mobile_web_browsing/Web_templates
m.domain.com || domain.mobi
to build a separate mobile site...until very recently ‘best practice’ was
typically
http://www.alistapart.com/articles/understandingprogressiveenhancement
being revisited...but lately, old ideas are
http://www.alistapart.com/articles/responsive-web-design
shaking things up...and new ideas are really
http://www.flickr.com/photos/3oheme/4069616710
still beckons madmen & dreamers...of course the elusive ‘One Web’
http://www.flickr.com/photos/aerosolhalos/5134483703
pragmatic devotees ;)...of which we’re
BUT
http://www.flickr.com/photos/christopherdombres/4493564844
You must have a goal in life.
regularly challenge our beliefs...try to keep an open mind and
http://www.flickr.com/photos/fpat/3692425154
rethinking mobile web yiibu
http://yiibu.com
Are we there yet?this is rhetorical...
http://www.flickr.com/photos/wwworks/2427001802
remain unanswered...many questions
...why are kiwi fruit fuzzy?
http://yiibu.com
one web?
desktop
*.mobi?
yes
yes
web
web
many
many
no no
no
?
?
?
no
mobile?
mobile?
umm...?
UA sni!ng?
device dB?
umm...?
device dB?
availablehere?
UA sni!ng?
yes
yes yes
yes
yes
oneweb?
yes
no
few
few
yes
yes
adapt?
care?
@media queries?
no no
is ?
is ?
no
?
yes
one web?
desktop
*.mobi?
yes
yes
webmany
no no
?
?
no
mobile?
device dB?
yes?
UA sni!ng?
yes
yes yesyes
yesyes
no
few
yes
yes
adapt?
care?
@media queries?no
is ?
no
?
yes
@mediaqueries?
desktop
care?
adapt?
no
no
yes
yes
yes
*.mobi?
web
mobile?no
no
yes
@mediaqueries?
no
Rethinking the Mobile Web images like this?such as...what do you do with
one web?
desktop
*.mobi?
yes
yes
web many
no no
?
?
no
mobile?
umm...?
device dB?
availablehere?
UA sni!ng?
yes
yes yes
yes
yes
yes
no
fewyes
yes
adapt?
care?
@media queries?
no no
is ?
no
?
yes
http://yiibu.com
detailed images isn't ideal...automagically scaling
one web?
desktop
*.mobi?
yes
yes
web
web
many
many
no no
no
?
?
?
no
mobile?
mobile?
umm...?
UA sni!ng?
device dB?
umm...?
device dB?
availablehere?
UA sni!ng?
yes
yes yes
yes
yes
oneweb?
yes
no
few
few
yes
yes
adapt?
care?
@media queries?
no no
is ?
is ?
no
?
yes
one web?
desktop
*.mobi?
yes
yes
webmany
no no
?
?
no
mobile?
device dB?
yes?
UA sni!ng?
yes
yes yesyes
yesyes
no
few
yes
yes
adapt?
care?
@media queries?no
is ?
no
?
yes
@mediaqueries?
desktop
care?
adapt?
no
no
yes
yes
yes
*.mobi?
web
mobile?no
no
yes
@mediaqueries?
no
Rethinking the Mobile Web
unreadable
one web?
desktop
*.mobi?
yes
yes
web
web
many
many
no no
no
?
?
?
no
mobile?
mobile?
umm...?
UA sni!ng?
device dB?
umm...?
device dB?
availablehere?
UA sni!ng?
yes
yes yes
yes
yes
oneweb?
yes
no
few
few
yes
yes
adapt?
care?
@media queries?
no no
is ?
is ?
no
?
yes
one web?
desktop
*.mobi?
yes
yes
webmany
no no
?
?
no
mobile?
device dB?
yes?
UA sni!ng?
yes
yes yesyes
yesyes
no
few
yes
yes
adapt?
care?
@media queries?no
is ?
no
?
yes
@mediaqueries?
desktop
care?
adapt?
no
no
yes
yes
yes
*.mobi?
web
mobile?no
no
yes
@mediaqueries?
no
Rethinking the Mobile Web
manydevice dB?
availablehere?
yes
yes
adapt?
http://yiibu.com
hmm...
manydevice dB?
availablehere?
yes
yes
adapt?
http://yiibu.com
one web?
desktop
*.mobi?
yes
yes
web
web
many
many
no no
no
?
?
?
no
mobile?
mobile?
umm...?
UA sni!ng?
device dB?
umm...?
device dB?
availablehere?
UA sni!ng?
yes
yes yes
yes
yes
oneweb?
yes
no
few
few
yes
yes
adapt?
care?
@media queries?
no no
is ?
is ?
no
?
yes
one web?
desktop
*.mobi?
yes
yes
webmany
no no
?
?
no
mobile?
device dB?
yes?
UA sni!ng?
yes
yes yesyes
yesyes
no
few
yes
yes
adapt?
care?
@media queries?no
is ?
no
?
yes
@mediaqueries?
desktop
care?
adapt?
no
no
yes
yes
yes
*.mobi?
web
mobile?no
no
yes
@mediaqueries?
no
Rethinking the Mobile Web
provide alternates?...do we simply
desktop
yesweb
no
?
no
mobile?
web
many
no
mobile?
umm...?
UA sni!ng?
device dB? oneweb?
few
is ?
@mediaqueries?
desktop
care?
adapt?
no
no
yes
yes
yes
*.mobi?
manydevice dB?
availablehere?
yes
yes
adapt?
http://yiibu.com
one web?
desktop
*.mobi?
yes
yes
web
web
many
many
no no
no
?
?
?
no
mobile?
mobile?
umm...?
UA sni!ng?
device dB?
umm...?
device dB?
availablehere?
UA sni!ng?
yes
yes yes
yes
yes
oneweb?
yes
no
few
few
yes
yes
adapt?
care?
@media queries?
no no
is ?
is ?
no
?
yes
one web?
desktop
*.mobi?
yes
yes
webmany
no no
?
?
no
mobile?
device dB?
yes?
UA sni!ng?
yes
yes yesyes
yesyes
no
few
yes
yes
adapt?
care?
@media queries?no
is ?
no
?
yes
@mediaqueries?
desktop
care?
adapt?
no
no
yes
yes
yes
*.mobi?
web
mobile?no
no
yes
@mediaqueries?
no
Rethinking the Mobile Web
manydevice dB?
yes?yes
yes
yes
yes
adapt?
web
mobile?no
no
yes
@mediaqueries?
web
mobile?no
no
yes
@mediaqueries?
desktop
*.mobi?
@320
@240
@640
@960
@240x2
@320x2
provide alternates?...do we simply
@1280
@640x2
web
mobile?no yes
countless
that aren't suitable?...what about scripts & stylesheets
@font support varies
3 columns, really?
perhaps a bit ambitious?
...a bit late, no?
every stylesheet is not required
desktop scripts aren't suitable for mobile
device detect early
typically
http://yiibu.com
provide alternates?...do we simply
media formats...unsupported
...aye, thar be Floosh!
...that's a lot of JavaScript!
...does every device get the same Floosh – if they support Floosh?
too many HTTP requests...
...is Flash even supported?
the right version of
http://www.w3.org/TR/html5/video.html
this only deals with codecs - not context*...
...screen size?
...available bandwidth?
you just can't detect...or factors that
...is orthogonal to...
c.2000...
http://www.flickr.com/photos/rexroof/3372607671
Biggest problem for handheld web video playback still seems to be pulling down a high-bitrate HD file...with extra pixels that never display. – @jdowdell
“mmm, Spongebob...
http://www.flickr.com/photos/humblog/4522388767
brainstorming......so we've done a littleobviously delusional
mild insanity
harmless sketches
prototypes
cerebral gymnastics
crazy ideas
research
something else...?
Research is what I’m doing when I don’t know what I’m doing.– Wernher von Braun
'we' being yiibu...
http://www.flickr.com/photos/katayun/4288456971
dirty laundry to share...and we have a little
filters
server-side media queries
XSLT
http://www.flickr.com/photos/digger_twit/1353837770
filtering + transformation prototypes...a selection of content
server-side media queries...Plan B
a.DOM Filters...
http://www.flickr.com/photos/mwichary/2614644341
Content filtering
+ transformationproto
types
existing HTML content...begin with some
Raw user agent: Mozilla/5.0 (SymbianOS/9.1; U; en-us) AppleWebKit/413 ...Device identified as: Nokia N73
Actual Root Device ID: nokia_n73_ver1WURFL ID: nokia_n73_ver1_submozilla50
physical_screen_height: 49columns: 21dual_orientation: falsephysical_screen_width: 37rows: 6max_image_width: 229resolution_height: 320resolution_width: 240max_image_height: 260...
http://www.tera-wurfl.com/explore/
this is what we're after!
$wurfl->getDevice($id);
$html->find('img[src]');
resolution_width: 240 device property
resolution_width: 240 device property
<img />
<img />
<img />
[email protected] [email protected]
more suitable alternate...replace each image with a
repeat process for each <img> found in document...
resolution_width: 240
http://www.flickr.com/photos/davefayram/3773208649
device property
based on...
[email protected] [email protected]
resolution_width: 240
http://www.flickr.com/photos/davefayram/3773208649
FAIL
"fuzzier" DOM elements? ...what about slightly
...related elements?
...other elements?
device property
...how many images are required?
a.DOM Filters...
b.Server-side
media queries...they d
o have their
uses...
http://www.flickr.com/photos/mwichary/2614644341
Content filtering
+ transformationproto
types
...an interesting idea
{{mustache}} inspired...
quickly got out of control......an interesting idea that
*HACK*FAILyet revolting
hacked together in PHP(should have been C for speed)...
PHPwritten in
almost reinvented...
{{mustache}} inspired...
slippery slope
to XSLT!
...apologies to @stephenhay
a.DOM Filters...
b.Server-side
media queries...
c.Revisit XSLT?
http://www.flickr.com/photos/mwichary/2614644341
Content filtering
+ transformationproto
types
they do have
their uses...
#mobilism at mtdemo.mobi we support server side processing of media-queries enhanced with all features from wurfl... – @harloff
PLEASE
SAY HELLO!
FAILyup, that's "99 Bottles of Beer" in XSLT...?
http://www.angelfire.com/tx4/cus/shapes/bottles.html
but we @$*#& XSLT!...we honestly tried,
found massive inspiration for XSLT here!
...use XSLT – after all it was made to style content!? WTF?
a.DOM Filters...
b.Server-side
media queries...
c.Revisit XSLT?
http://www.flickr.com/photos/mwichary/2614644341
Content filtering
+ transformationproto
types
they do have
their uses...
an acquired t
aste...
#mobilism at mtdemo.mobi we support server side processing of media-queries enhanced with all features from wurfl... – @harloff
PLEASE
SAY HELLO!
http://www.flickr.com/photos/awfulshot/180189401
that we can't get there, from here...eventually we came to accept
http://www.flickr.com/photos/meddygarnet/3390890516
two things...but we did learn
http://www.flickr.com/photos/vauvau/3466024918
really bloody difficult...the mobile web is
responsive design & one web
http://www.flickr.com/photos/congaman/4059136660
the web today is wrong...everything we believed about
http://www.flickr.com/photos/sketch22/2460898332
becomes obvious...in hindsight...the problem
1980 1984 1990 1994 1998 2004 2007 2011
we had computers...in the beginning
display size/width
512 x 342
1980 1984 1990 1994 1998 2004 2007 2011
512640
800
1024
1280
1440
1024 x 768512 x 342
display size/width
more and more every year...we came to expect
1980 1984 1990 1994 1998 2004 2007 2011
512640
800
1024
1280
1440less became much more
...one day in 2007
1024 x 768512 x 342
240
320 x 480
display size/width
1980 1984 1990 1994 1998 2004 2007 2011
512640
800
1024
1280
1440a lot less more...
today we seem to have
1024 x 768512 x 342
240
768 x 1024
320 x 480480 x 800
display size/width
1980 1984 1990 1994 1998 2004 2007 2011 2015
640800
10241280
1440
1920
3200
display size/width
1024 x 768
240
768 x 1024
320 x 480480 x 800 600 x 1024
360 x 640
1920 x 1080
public displays
on the horizon...with a lot more less
With current growth rates, Web access by people on the move—via laptops and smart mobile devices—is likely to exceed web access from desktop computers within the next five years.
“
...or by 2015 - Source: ITU via mobiThinking http://www.flickr.com/photos/tocaboca/5524320942
http://www.flickr.com/photos/carbonnyc/4213684953
by human factors...yet we're inherently constrained
http://www.flickr.com/photos/whiskeytango/471826517
one problem...which presents us with
nagging
http://www.flickr.com/photos/izzyplante/4009893952
in all of these varied contexts?how do we make content meaningful
the hell
http://www.flickr.com/photos/sporst/3999795549
what we mean by 'context'......let's first deal with
con•text [kon-tekst] – the set of circumstances or facts that surround a particular event, situation, etc.http://dictionary.reference.com/browse/context
http://www.flickr.com/photos/collinmesser/4567027786
unpredictable lot...human beings are a generally
http://www.flickr.com/photos/collinmesser/4567027786
an impossible task...determining user context remains
meaningful
http://www.flickr.com/photos/hejgustav/3631418869
often a much simpler endeavour...while determining device context is
meaningful
and opportunity...
http://www.flickr.com/photos/katerha/4330199412
features constraintsstuff you know
and stuff you wish you didn't...
• screen size• local storage• touch• canvas• SVG• etc
• screen size• no touch• poor JavaScript• no canvas• isMSIE• etc
+
http://www.flickr.com/photos/donkeyhotey/5527263186
the client
and the server
working together... with both client & server
feature detection
device database
"first-run"
http://www.flickr.com/photos/wscullin/3770015203
first load...
http://www.flickr.com/photos/wscullin/3770015203
initial request
1
Hmm, Huston - we have a problem...
...no idea what we can deliver to this client...
HTML JavaScriptstylesheets imagesFlash video
fonts
http://www.flickr.com/photos/wscullin/3770015203
$wurfl->getDevice($id);
PHP, Java, etc.
...or another dB!
http://www.flickr.com/photos/wscullin/3770015203
width: 320 px...
PHP, Java, etc.
use what you can...
create profile
{ width:{ screen:320 }}
a cookie
2
http://www.flickr.com/photos/wscullin/3770015203
we could send smaller images...
include only those resources suitable for device context...
HTML JavaScriptstylesheets imagesFlash video
fontsimages
reduce images
{ width:{ screen:320 }}
http://www.flickr.com/photos/wscullin/3770015203
be sure to compress them if you can...
{ width:{ screen:320 }}
http://www.flickr.com/photos/wscullin/3770015203
{ width:{ screen:320 }}
initial response
http://www.flickr.com/photos/wscullin/3770015203
{ width:{ screen:320 }}
JavaScript
detectFeatures();3
http://www.flickr.com/photos/wscullin/3770015203
{ width:{ screen:320, document:320 }, xhr:true, canvas:true, flash:false, video:true, formats:{ h264:probably, ogg:false, webm:false }, offline:true}
update profile
subsequent request
4
...now with more chips!
http://www.flickr.com/photos/wscullin/3770015203
{ width:{ screen:320, document:320 }, xhr:true, canvas:true, flash:false, video:true, formats:{ h264:probably, ogg:false, webm:false }, offline:true} same profile on both
client & server
sync profile5
http://www.flickr.com/photos/wscullin/3770015203
{ width:{ screen:320, document:320 }, xhr:true, canvas:true, flash:false, video:true, formats:{ h264:probably, ogg:false, webm:false }, offline:true}
https://github.com/bryanrieger/profilesample code* available
HTML JavaScriptstylesheets imagesFlash video
fontsvideo
imagesJavaScript
stylesheetsHTML
now, send only what's required6
*fyi the code currently uses a simple profile db idea we're playing with instead of WURFL...
http://www.flickr.com/photos/wscullin/3770015203
screen size media formats
json
CSS
WebM
colour depthstorage
javascript
doctype
input methods
xhr
canvas
dpiappcache
@font-face
features & constraints...the device context is defined via
H.264
Ogg
WebGL
or profile
isTablet
HTML5 isTouch
isBrowserLamecustom properties based on your own tacit knowledge...
http://www.flickr.com/photos/dullhunk/4422952742
actually relevant...but only those that are
device profile
screen size
HTML5
Flash Embed
JavaScript
to us
features & constraints
http://www.flickr.com/photos/aturkus/4040454167
The significant problems we face, cannot be solved at the same level of thinking we were at when we created them.
– Albert Einstein
http://www.flickr.com/photos/pagedooley/2121472112
is actually not normal...?what if what is actual
http://www.flickr.com/photos/jb-london/4112837448
cerebral gymnastics...and now for a little
1980 1984 1990 1994 1998 2004 2007 2011
512640
800
1024
1280
1440
if history had given us...
1024 x 768512 x 342
240
320 x 480480 x 800
display size/width+ a little cerebral gymnastics...
and Steve
how would the web be differentand our perception of it
1980 1984 1990 1994 1998 2004 2007 2011
320
480
640
800
1024
1280
1024 x 768
320 x 480
...mobile first?
natural progression?
512 x 342
a more constrained context first...?
and
http://www.flickr.com/photos/pasteberlusconi/5352932503
if we designed content...what would happen
http://www.flickr.com/photos/stephi2006/4428932249
to how we design software...?in a manner similar
that adapts to 40,000 contexts?...could we design content
http://www.flickr.com/photos/seatbelt67/502255276
hmm...
{insert fave CMS here}
built using a CMS...most websites today are
http://www.nytimes.com
<put content here /> tend to dominate content...
where page templates
<put content here />
and providing navigation...focused on delivering ads
monetization
longer visits
http://www.wired.com/magazine/2011/04/st_thompson_homophily/
<put content here />
Yes, Google (outgoing) CEO Eric Schmidt had been saying 'Mobile First' but his latest version of his 'Mobile mobile mobile' mantra, that he shares with all partners and companies interested in mobile is: "Put your best people on mobile." Why? Because Mobile today is by a wide margin, the fastest-growing giant industry on the planet. Because all major digital technologies are headed to mobile - telecoms, computers, the internet, etc - and all major media are headed to mobile - music, gaming, news, television, advertising - and even money, from coins to banking to credit cards, is headed to a phone near you. This is definitely the "industry of the decade" and we have only begun. So how big is big? Its huge. Lets review the numbers.
All the Numbers, All the Facts on Mobile the Trillion-Dollar Industry. Why is ...
http://communities-dominate.blogs.com/brands/2011/02/all-the-numbers-all-the-facts-on-mobile-the-trillion-dollar-industry-why-is-google-saying-put-your-b.html
2013
confined to a sandbox...and content typically
http://www.flickr.com/photos/wengs/3938347495
completely irrelevant...where context is
http://communities-dominate.blogs.com/brands/2011/02/all-the-numbers-all-the-facts-on-mobile-the-trillion-dollar-industry-why-is-google-saying-put-your-b.html
experience similar to this...resulting in an
http://communities-dominate.blogs.com/brands/2011/02/all-the-numbers-all-the-facts-on-mobile-the-trillion-dollar-industry-why-is-google-saying-put-your-b.html
The use of @tomiahonen's site is for illustration purposes only, and is not intended as a criticis
m
of the excellent information he regularly publishes on his site.
If you've never read any of Tomi's posts, you're missing out! ;)
please note...
Sincerely,Bryan
http://www.flickr.com/photos/29022619@N03/3902777481
There still is no such thing as a mobile-friendly CMS...http://pinchzoom.com/posts/7-things-we-learned-during-sprint-8/“
http://www.flickr.com/photos/dnorman/3590132503
as rubbish with no value...we treat our content
our assets
http://www.flickr.com/photos/proimos/4199675334
...doh!
http://www.flickr.com/photos/johanl/4816110696
opportunities for others...which of course provides exciting
Instapaper ReadableFlipboard+ Reader in Safari...
http://communities-dominate.blogs.com/brands/2011/02/all-the-numbers-all-the-facts-on-mobile-the-trillion-dollar-industry-why-is-google-saying-put-your-b.html
taking this...who are very good at
turning it into this...and automagically
and this...
and even this
http://communities-dominate.blogs.com/brands/2011/02/all-the-numbers-all-the-facts-on-mobile-the-trillion-dollar-industry-why-is-google-saying-put-your-b.html
http://communities-dominate.blogs.com/brands/2011/02/all-the-numbers-all-the-facts-on-mobile-the-
...and look, we're back in the browser!
to your preferences...which can then be tailored
http://readable.tastefulwords.com/
http://communities-dominate.blogs.com/brands/2011/02/all-the-numbers-all-the-facts-on-mobile-the-
#!/usr/bin/perl -w
use strict;use XML::RSS;use LWP::Simple;use HTML::Entities;
my $rss = new XML::RSS (version => '1.0');my $url = "http://www.linux.org.uk/~telsa/Diary/diary.html";my $page = get($url);
$rss->channel(title => "The more accurate diary. Really.", link => $url, description => "Telsa's diary of life with a hacker:" . " the current ramblings");
foreach (split ('<dt>', $page)){ if (/<a\sname=" ([^"]*) # Anchor name "> <strong> ([^>]*) # Post title <\/strong><\/a><\/dt>\s*<dd> (.*) # Body of post <\/dd>/six) { $rss->add_item(title => $2, link => "$url#$1", description => encode_entities($3)); }}
print $rss->as_string;
http://linuxgazette.net/108/oregan2.html
better than a screen scraper...surely we can do significantly
glorified
http://www.flickr.com/photos/jaako/218844774
but can we...
better than a PDF...?do significantly
little technology......a fascinating
object database
booleans, numbers, strings,
names, arrays, dictionaries,
streams and null...
database
%!PS-Adobe-3.0 EPSF-3.0
%%BoundingBox:0 0 288 288%%ColorUsage: Color%%DocumentProcessColors: Cyan Magenta Yellow Black/ok_Ellipse{ ok_xOffset ok_yOffset moveto ok_x1 0 ok_xR ok_y1 ok_xR ok_yR rcurveto 0 ok_y1 ok_x1 neg ok_yR ok_xR neg ok_yR rcurveto ok_x1 neg 0 ok_xR neg ok_y1 neg ok_xR neg ok_yR neg rcurveto 0 ok_y1 neg ok_x1 ok_yR neg ok_xR ok_yR neg rcurveto closepath} def/ok_Ellipses{ %on stack: %xCenter yCenter xOffset yOffset width height weight howMany [color array] aload pop setcmykcolor /ok_HowMany exch def /ok_Weight exch def /ok_Height exch def /ok_Width exch def /ok_yOffset exch def /ok_xOffset exch def /ok_yCenter exch def /ok_xCenter exch def /ok_Angle 360 ok_HowMany div def /ok_xR ok_Width 2 div def /ok_yR ok_Height 2 div def /ok_x1 ok_xR ok_xR .552292 mul sub def /ok_y1 ok_yR ok_yR .552292 mul sub def ok_Weight setlinewidth gsave ok_xCenter ok_yCenter translate ok_HowMany { ok_Ellipse ok_Angle rotate } repeat stroke grestore} def%here's an example call to the "ok_Ellipses" routine144 144 0 0 24 36 .5 24 [0 0 0 1] ok_Ellipses144 144 0 76 18 60 3 6 [1 0 1 0] ok_Ellipses144 144 0 76 12 48 2 12 [.8 0 .8 0] ok_Ellipses144 144 0 78 11 44 2 12 [.6 0 .6 0] ok_Ellipses144 144 0 80 10 40 2 12 [.4 0 .4 0] ok_Ellipses144 144 0 82 9 36 2 12 [.2 0 .2 0] ok_Ellipses144 144 0 86 6 28 .5 24 [0 0 0 1] ok_Ellipses144 144 0 96 5 5 .5 12 [0 0 0 1] ok_Ellipses144 144 48 0 24 48 3 12 [1 0 1 0] ok_Ellipses144 144 48 0 22 46 3 12 [.9 0 .9 0] ok_Ellipses144 144 48 0 20 44 3 12 [.8 0 .8 0] ok_Ellipses144 144 48 0 18 42 3 12 [.7 0 .7 0] ok_Ellipses144 144 48 0 16 40 3 12 [.6 0 .6 0] ok_Ellipses144 144 48 0 14 38 3 12 [.5 0 .5 0] ok_Ellipses144 144 48 0 12 36 3 12 [.4 0 .4 0] ok_Ellipses144 144 48 0 10 34 3 12 [.3 0 .3 0] ok_Ellipses144 144 48 0 8 32 3 12 [.2 0 .2 0] ok_Ellipses144 144 48 0 8 30 3 12 [.1 0 .1 0] ok_Ellipses% EOF
routine definition
http://www.adobe.com/products/adobemag/archive/spirogf1.html
one single context everywhere...designed to faithfully render
+
http://en.wikipedia.org/wiki/PostScript
device independent
database application
routine call
context*
terribly adaptive...but not known for being
be constrained to a single context...but the web wasn't designed to
arbitrary constraints on our content?...maybe we should stop imposing
http://communities-dominate.blogs.com/brands/2011/02/all-the-numbers-all-the-facts-on-mobile-the
software design...web design is
object model view controller
features & constraints
+
device context
...keep an eye on these!
to a brave, new
http://www.flickr.com/photos/colindunn/4479309983
applications...content as
content.app
February 17, 2011
All the Numbers, All the Facts on Mobile the Trillion-Dollar Industry. Why is Google saying: Put your Best People on Mobile?
Yes, Google (outgoing) CEO Eric Schmidt had been saying 'Mobile First' but his latest version of his 'Mobile mobile mobile' mantra, that he shares with all partners and companies interested in mobile is: "Put your best people on mobile." Why? Because Mobile today is by a wide margin, the fastest-growing giant industry on the planet. Because all major digital technologies are headed to mobile - telecoms, computers, the internet, etc - and all major media are headed to mobile - music, gaming, news, television, advertising - and even money, from coins to banking to credit cards, is headed to a phone near you. This is definitely the "industry of the decade" and we have only begun. So how big is big? Its huge. Lets review the numbers.
5.2 Billion Subscribers
So first the biggest number - 5.2. That is in billions with a B. There are 1.2 billion personal computers in use worldwide including desktops, laptops and tablet PCs like the iPad. There are 1.1 billion fixed landline phones. There are 1.0 billion automobiles registered and in use. There are 1.6 billion television sets, 1.7 billion credit card users, 2.0 billion internet users, 2.2 billion people with a banking account, and 3.9 billion radio receivers in use worldwide. Mobile utterly dwarfs them all - with 5.2 billion currently active, ie fully paid mobile phone subscriptions. Active mobile phone accounts. 5.2 billion. yes, 4.5 times more mobile phone subscriptions than personal computers or landline phones. 2.5x more mobile accounts than all internet users. 3 times more mobile subscribers than the total number of television sets. Mobile is huge.
The planet has 6.9 billion people alive, from babies to great grandparents. Now there is an active mobile phone subscription for 75% of them. So where are we? One way to look at it is electricity. The planet has 1.6 billion people who live beyond the reach of electricity (said CNN, 2009). So the mobile phone subscriber count is almost matching every human alive (including babies etc) who enjoys modern conveniences like electricity (5.3 billion people). Or another way? Water. We learned last year that 4.2 billion people use a toothbrush (MMA Forum Asia 2010) - so there are one billion more mobile phone accounts than the total number of users of a toothbrush. Or jobs? Motorola told us last year that there are 5 billion people who have a job on the planet - but 5.2 billion people have a mobile phone.
I am doing my 'count-down' to the point when we have 100% per-capita penetration rate of mobile phone accounts on the planet, ie one active mobile account per person alive. We'll hit that point roughly at the end of 2013. But I'm using an age-related count-down. So if we allocate all existing active mobile phone accounts by age, from the eldest to the youngest, we are now at the start of 2011, at the point, where there would be an active mobile phone account for every person alive on the planet who is over the age of 12. It is coming down at the rate of about one year of age, per quarter! In other words phones are spreading at the rate of four years of age, per year. By the end of this year we'll be at about age 8... And its everywhere. In the USA the mobile phone penetration rate is rapidly nearing the 100% rate per capita (we should pass that point this year). That may seem impressive, it is not. Europe is at 130%, many ;eading countries are already past the 150% level and the United Arab Emirates (ie Abu Dhabi, Dubai etc) became the first country to pass 200% mobile phone subscriber count. And even the poorest regions are rushing in. The continent of Africa has already passed the 50% penetration level in mobile phone subscriptions per capita.
3.7 BILLION UNIQUE MOBILE PHONE USERS
The total mobile phone subscriber count of 5.2 billion is not the same as 'unique users' of mobile phones. Over one third of all people who have a mobile phone, have two or more mobile accounts. Many have two phones, some have a phone and a laptop-PC account on a 3G data dongle, and some walk around with two phones and a data account (3 accounts). Some have one phone but switch between networks and these can easily have 4 or 5 subscriptions usually as prepaid accounts and switch networks swapping the SIM card. In some markets mobile phone handsets with dual SIM (or even triple) SIM card slots account for 20% of all phones in use.
So how many is the 'unique' user count? That is 3.7 billion people. It is already over half of the total population of the planet - and considering most of the planet lives in very poor conditions, mobile phones are by a very wide margin the most widely spread technology on the planet. Yes, 54% of all people alive on the planet have a mobile phone.
– start with the content...it should be blatantly obvious but,
February 17, 2011
All the Numbers, All the Facts on Mobile the Trillion-Dollar Industry. Why is Google saying: Put your Best People on Mobile?
Yes, Google (outgoing) CEO Eric Schmidt had been saying 'Mobile First' but his latest version of his 'Mobile mobile mobile' mantra, that he shares with all partners and companies interested in mobile is: "Put your best people on mobile." Why? Because Mobile today is by a wide margin, the fastest-growing giant industry on the planet. Because all major digital technologies are headed to mobile - telecoms, computers, the internet, etc - and all major media are headed to mobile - music, gaming, news, television, advertising - and even money, from coins to banking to credit cards, is headed to a phone near you. This is definitely the "industry of the decade" and we have only begun. So how big is big? Its huge. Lets review the numbers.
5.2 BILLION SUBSCRIBERS
So first the biggest number - 5.2. That is in billions with a B. There are 1.2 billion personal computers in use worldwide including desktops, laptops and tablet PCs like the iPad. There are 1.1 billion fixed landline phones. There are 1.0 billion automobiles registered and in use. There are 1.6 billion television sets, 1.7 billion credit card users, 2.0 billion internet users, 2.2 billion people with a banking account, and 3.9 billion radio receivers in use worldwide. Mobile utterly dwarfs them all - with 5.2 billion currently active, ie fully paid mobile phone subscriptions. Active mobile phone accounts. 5.2 billion. yes, 4.5 times more mobile phone subscriptions than personal computers or landline phones. 2.5x more mobile accounts than all internet users. 3 times more mobile subscribers than the total number of television sets. Mobile is huge.
The planet has 6.9 billion people alive, from babies to great grandparents. Now there is an active mobile phone subscription for 75% of them. So where are we? One way to look at it is electricity. The planet has 1.6 billion people who live beyond the reach of electricity (said CNN, 2009). So the mobile phone subscriber count is almost matching every human alive (including babies etc) who enjoys modern conveniences like electricity (5.3 billion people). Or another way? Water. We learned last year that 4.2 billion people use a toothbrush (MMA Forum Asia 2010) - so there are one billion more mobile phone accounts than the total number of users of a toothbrush. Or jobs? Motorola told us last year that there are 5 billion people who have a job on the planet - but 5.2 billion people have a mobile phone.
I am doing my 'count-down' to the point when we have 100% per-capita penetration rate of mobile phone accounts on the planet, ie one active mobile account per person alive. We'll hit that point roughly at the end of 2013. But I'm using an age-related count-down. So if we allocate all existing active mobile phone accounts by age, from the eldest to the youngest...
(you may not care) but your users do...typography matters
and competitors
Instapaper
February 17, 2011
All the Numbers, All the Facts on Mobile the Trillion-Dollar Industry. Why is Google saying: Put your Best People on Mobile?
Yes, Google (outgoing) CEO Eric Schmidt had been saying 'Mobile First' but his latest version of his 'Mobile mobile mobile' mantra, that he shares with all partners and companies interested in mobile is: "Put your best people on mobile." Why? Because Mobile today is by a wide margin, the fastest-growing giant industry on the planet. Because all major digital technologies are headed to mobile - telecoms, computers, the internet, etc - and all major media are headed to mobile - music, gaming, news, television, advertising - and even money, from coins to banking to credit cards, is headed to a phone near you. This is definitely the "industry of the decade" and we have only begun. So how big is big? Its huge. Lets review the numbers.
5.2 BILLION SUBSCRIBERS
So first the biggest number - 5.2. That is in billions with a B. There are 1.2 billion personal computers in use worldwide including desktops, laptops and tablet PCs like the iPad. There are 1.1 billion fixed landline phones. There are 1.0 billion automobiles registered and in use. There are 1.6 billion television sets, 1.7 billion credit card users, 2.0 billion internet users, 2.2 billion people with a banking account, and 3.9 billion radio receivers in use worldwide. Mobile utterly dwarfs them all - with 5.2 billion currently active, ie fully paid mobile phone subscriptions. Active mobile phone accounts. 5.2 billion. yes, 4.5 times more mobile phone subscriptions than personal computers or landline phones. 2.5x more mobile accounts than all internet users. 3 times more mobile subscribers than the total number of television sets. Mobile is huge.
The planet has 6.9 billion people alive, from babies to great grandparents. Now there is an active mobile phone subscription for 75% of them. So where are we? One way to look at it is electricity. The planet has 1.6 billion people who live beyond the reach of electricity (said CNN, 2009). So the mobile phone subscriber count is almost matching every human alive (including babies etc) who enjoys modern conveniences like electricity (5.3 billion people). Or another way? Water. We learned last year that 4.2 billion people use a toothbrush (MMA Forum Asia 2010) - so there are one billion more mobile phone accounts than the total number of users of a toothbrush. Or jobs? Motorola told us last year that there are 5 billion people who have a job on the planet - but 5.2 billion people have a mobile phone.
I am doing my 'count-down' to the point when we have 100% per-capita penetration rate of mobile phone accounts on the planet, ie one active mobile account per person alive. We'll hit that point roughly at the end of 2013. But I'm using an age-related count-down. So if we allocate all existing active mobile phone accounts by age, from the eldest to the youngest...
steal their ideas...and don't be afraid to
ie. 'preferences'
http://www.flickr.com/photos/farleyj/2768941171
http://sass-lang.com
/* dimensions */
$min-‐width: 220px;$max-‐width: 960px;
$column-‐main: 65%;$column-‐aside: 31%;$column-‐margin: 4%;
/* dimensions */
@mixin aside { clear: right; float: right; margin: 0 0 0 $column-‐margin; &:color opacify($azure-‐sea-‐of-‐despair, 0.8); width: $column-‐aside;}
@mixin wrap { clear: both; display: block; margin: 0px auto; padding: 0px $column-‐margin/2; min-‐width: $min-‐width; max-‐width: $max-‐width;}
/* colours */$azure-‐sea-‐of-‐despair: rgba(84, 174, 207, 0.75);
constraints can easily be modified
relative values provide flexibility
expressions based on variable features + constraints
and express yourself...think relative, embrace uncertainty
ems + %'s $variables
...check out if you use
February 17, 2011
All the Numbers, All the Facts on Mobile the Trillion-Dollar Industry. Why is Google saying: Put your Best People on Mobile?
Yes, Google (outgoing) CEO Eric Schmidt had been saying 'Mobile First' but his latest version of his 'Mobile mobile mobile' mantra, that he shares with all partners and companies interested in mobile is: "Put your best people on mobile." Why? Because Mobile today is by a wide margin, the fastest-growing giant industry on the planet. Because all major digital technologies are headed to mobile - telecoms, computers, the internet, etc - and all major media are headed to mobile - music, gaming, news, television, advertising - and even money, from coins to banking to credit cards, is headed to a phone near you. This is definitely the "industry of the decade" and we have only begun. So how big is big? Its huge. Lets review the numbers.
5.2 BILLION SUBSCRIBERS
So first the biggest number - 5.2. That is in billions with a B. There are 1.2 billion personal computers in use worldwide including desktops, laptops and tablet PCs like the iPad. There are 1.1 billion fixed landline phones. There are 1.0 billion automobiles registered and in use. There are 1.6 billion television sets, 1.7 billion credit card users, 2.0 billion internet users, 2.2 billion people with a banking account, and 3.9 billion radio receivers in use worldwide. Mobile utterly dwarfs them all - with 5.2 billion currently active, ie fully paid mobile phone subscriptions. Active mobile phone accounts. 5.2 billion. yes, 4.5 times more mobile phone subscriptions than personal computers or landline phones. 2.5x more mobile accounts than all internet users. 3 times more mobile subscribers than the total number of television sets. Mobile is huge.
The planet has 6.9 billion people alive, from babies to great grandparents. Now there is an active mobile phone subscription for 75% of them. So where are we? One way to look at it is electricity. The planet has 1.6 billion people who live beyond the reach of electricity (said CNN, 2009). So the mobile phone subscriber count is almost matching every human alive (including babies etc) who enjoys modern conveniences like electricity (5.3 billion people). Or another way? Water. We learned last year that 4.2 billion people use a toothbrush (MMA Forum Asia 2010) - so there are one billion more mobile phone accounts than the total number of users of a toothbrush. Or jobs? Motorola told us last year that there are 5 billion people who have a job on the planet - but 5.2 billion people have a mobile phone.
I am doing my 'count-down' to the point when we have 100% per-capita penetration rate of mobile phone accounts on the planet, ie one active mobile account per person alive. We'll hit that point roughly at the end of 2013. But I'm using an age-related count-down. So if we allocate all existing active mobile phone accounts by age, from the eldest to the youngest...
a thousand words...a picture is often worth
February 17, 2011
All the Numbers, All the Facts on Mobile the Trillion-Dollar Industry. Why is Google saying: Put your Best People on Mobile?
5.2 BILLION SUBSCRIBERS
So first the biggest number - 5.2. That is in billions with a B. There are 1.2 billion personal computers in use worldwide including desktops, laptops and tablet PCs like the iPad. There are 1.1 billion fixed landline phones. There are 1.0 billion automobiles registered and in use. There are 1.6 billion television sets, 1.7 billion credit card users, 2.0 billion internet users, 2.2 billion people with a banking account, and 3.9 billion radio receivers in use worldwide. Mobile utterly dwarfs them all - with 5.2 billion currently active, ie fully paid mobile phone subscriptions. Active mobile phone accounts. 5.2 billion. yes, 4.5 times more mobile phone subscriptions than personal computers or landline phones. 2.5x more mobile accounts than all internet users. 3 times more mobile subscribers than the total number of television sets. Mobile is huge.
The planet has 6.9 billion people alive, from babies to great grandparents. Now there is an active mobile phone subscription for 75% of them. So where are we? One way to look at it is electricity. The planet has 1.6 billion people who live beyond the reach of electricity (said CNN, 2009). So the mobile phone subscriber count is almost matching every human alive (including babies etc) who enjoys modern conveniences like electricity (5.3 billion people). Or another way? Water. We learned last year that 4.2 billion people use a toothbrush (MMA Forum Asia 2010) - so there are one billion more mobile phone accounts than the total number of users of a toothbrush. Or jobs? Motorola told us last year that there are 5 billion people who have a job on the planet - but 5.2 billion people have a mobile phone.
I am doing my 'count-down' to the point when we have 100% per-capita penetration rate of mobile phone accounts on the planet, ie one active mobile account per person alive. We'll hit that point roughly at the end of 2013. But I'm using an age-related count-down. So if we allocate all existing active mobile phone accounts by age, from the eldest to the youngest...
Yes, Google (outgoing) CEO Eric Schmidt had been saying 'Mobile First' but his latest version of his 'Mobile mobile mobile' mantra, that he shares with all partners and companies interested in mobile is: "Put your best people on mobile." Why? Because Mobile today is by a wide margin, the fastest-growing giant industry on the planet. Because all major digital technologies are headed to mobile - telecoms, computers, the internet, etc - and all major media are headed to mobile - music, gaming, news, television, advertising - and even money, from coins to banking to credit cards, is headed to a phone near you. This is definitely the "industry of the decade" and we have only begun. So how big is big? Its huge.
February 17, 2011
All the Numbers, All the Facts on Mobile the Trillion-Dollar Industry. Why is Google saying: Put your Best People on Mobile?
Yes, Google (outgoing) CEO Eric Schmidt had been saying 'Mobile First' but his latest version of his 'Mobile mobile mobile' mantra, that he shares with all partners and companies interested in mobile is: "Put your best people on mobile." Why? Because Mobile today is by a wide margin, the fastest-growing giant industry on the planet. Because all major digital technologies are headed to mobile - telecoms, computers, the internet, etc - and all major media are headed to mobile - music, gaming, news, television, advertising - and even money, from coins to banking to credit cards, is headed to a phone near you. This is definitely the "industry of the decade" and we have only begun. So how big is big? Its huge. Lets review the numbers.
5.2 BILLION SUBSCRIBERS
So first the biggest number - 5.2. That is in billions with a B. There are 1.2 billion personal computers in use worldwide including desktops, laptops and tablet PCs like the iPad. There are 1.1 billion fixed landline phones. There are 1.0 billion automobiles registered and in use. There are 1.6 billion television sets, 1.7 billion credit card users, 2.0 billion internet users, 2.2 billion people with a banking account, and 3.9 billion radio receivers in use worldwide. Mobile utterly dwarfs them all - with 5.2 billion currently active, ie fully paid mobile phone subscriptions. Active mobile phone accounts. 5.2 billion. yes, 4.5 times more mobile phone subscriptions than personal computers or landline phones. 2.5x more mobile accounts than all internet users. 3 times more mobile subscribers than the total number of television sets. Mobile is huge.
The planet has 6.9 billion people alive, from babies to great grandparents. Now there is an active mobile phone subscription for 75% of them. So where are we? One way to look at it is electricity. The planet has 1.6 billion people who live beyond the reach of electricity (said CNN, 2009). So the mobile phone subscriber count is almost matching every human alive (including babies etc) who enjoys modern conveniences like electricity (5.3 billion people). Or another way? Water. We learned last year that 4.2 billion people use a toothbrush (MMA Forum Asia 2010) - so there are one billion more mobile phone accounts than the total number of users of a toothbrush. Or jobs? Motorola told us last year that there are 5 billion people who have a job on the planet - but 5.2 billion people have a mobile phone.
I am doing my 'count-down' to the point when we have 100% per-capita penetration rate of mobile phone accounts on the planet, ie one active mobile account per person alive. We'll hit that point roughly at the end of 2013. But I'm using an age-related count-down. So if we allocate all existing active mobile phone accounts by age, from the eldest to the youngest...
tinySrc
device context device context
http://tinysrc.net/
to adapt your imagesthe simplest way
a cloud app to resize images appropriate to the device context
BTW - ImageMagick, GD, Batik, PIL and other libraries and applications can be used to roll your own solution...
http://www.flickr.com/photos/johanl/4382372758
can also be...but images
http://www.flickr.com/photos/johanl/4382372758
focus region
...applications
design elements
BTW - ImageMagick, GD, Batik, PIL and other libraries and applications can be used to roll your own solution...
<canvas /><canvas />
data
data
http://www.flickr.com/photos/johanl/4382372758
that adapt
constraints
http://www.flickr.com/photos/johanl/4382372758
to changes...focus region
http://www.flickr.com/photos/johanl/4382372758
in context...
February 17, 2011
All the Numbers, All the Facts on Mobile the Trillion-Dollar Industry. Why is Google saying: Put your Best People on Mobile?
Yes, Google (outgoing) CEO Eric Schmidt had been saying 'Mobile First' but his latest version of his 'Mobile mobile mobile' mantra, that he shares with all partners and companies interested in mobile is: "Put your best people on mobile." Why? Because Mobile today is by a wide margin, the fastest-growing giant industry on the planet. Because all major digital technologies are headed to mobile - telecoms, computers, the internet, etc - and all major media are headed to mobile - music, gaming, news, television, advertising - and even money, from coins to banking to credit cards, is headed to a phone near you. This is definitely the "industry of the decade" and we have only begun. So how big is big? Its huge. Lets review the numbers.
5.2 BILLION SUBSCRIBERS
So first the biggest number - 5.2. That is in billions with a B. There are 1.2 billion personal computers in use worldwide including desktops, laptops and tablet PCs like the iPad. There are 1.1 billion fixed landline phones. There are 1.0 billion automobiles registered and in use. There are 1.6 billion television sets, 1.7 billion credit card users, 2.0 billion internet users, 2.2 billion people with a banking account, and 3.9 billion radio receivers in use worldwide. Mobile utterly dwarfs them all - with 5.2 billion currently active, ie fully paid mobile phone subscriptions. Active mobile phone accounts. 5.2 billion. yes, 4.5 times more mobile phone subscriptions than personal computers or landline phones. 2.5x more mobile accounts than all internet users. 3 times more mobile subscribers than the total number of television sets. Mobile is huge.
The planet has 6.9 billion people alive, from babies to great grandparents. Now there is an active mobile phone subscription for 75% of them. So where are we? One way to look at it is electricity. The planet has 1.6 billion people who live beyond the reach of electricity (said CNN, 2009). So the mobile phone subscriber count is almost matching every human alive (including babies etc) who enjoys modern conveniences like electricity (5.3 billion people). Or another way? Water. We learned last year that 4.2 billion people use a toothbrush (MMA Forum Asia 2010) - so there are one billion more mobile phone accounts than the total number of users of a toothbrush. Or jobs? Motorola told us last year that there are 5 billion people who have a job on the planet - but 5.2 billion people have a mobile phone.
I am doing my 'count-down' to the point when we have 100% per-capita penetration rate of mobile phone accounts on the planet, ie one active mobile account per person alive. We'll hit that point roughly at the end of 2013. But I'm using an age-related count-down. So if we allocate all existing active mobile phone accounts by age, from the eldest to the youngest...
#rant<aside />
http://paulrouget.com/e/infographicsInHTML5
February 17, 2011
All the Numbers, All the Facts on Mobile the Trillion-Dollar Industry. Why is Google saying: Put your Best People on Mobile?
Yes, Google (outgoing) CEO Eric Schmidt had been saying 'Mobile First' but his latest version of his 'Mobile mobile mobile' mantra, that he shares with all partners and companies interested in mobile is: "Put your best people on mobile." Why? Because Mobile today is by a wide margin, the fastest-growing giant industry on the planet. Because all major digital technologies are headed to mobile - telecoms, computers, the internet, etc - and all major media are headed to mobile - music, gaming, news, television, advertising - and even money, from coins to banking to credit cards, is headed to a phone near you. This is definitely the "industry of the decade" and we have only begun. So how big is big? Its huge. Lets review the numbers.
5.2 BILLION SUBSCRIBERS
So first the biggest number - 5.2. That is in billions with a B. There are 1.2 billion personal computers in use worldwide including desktops, laptops and tablet PCs like the iPad. There are 1.1 billion fixed landline phones. There are 1.0 billion automobiles registered and in use. There are 1.6 billion television sets, 1.7 billion credit card users, 2.0 billion internet users, 2.2 billion people with a banking account, and 3.9 billion radio receivers in use worldwide. Mobile utterly dwarfs them all - with 5.2 billion currently active, ie fully paid mobile phone subscriptions. Active mobile phone accounts. 5.2 billion. yes, 4.5 times more mobile phone subscriptions than personal computers or landline phones. 2.5x more mobile accounts than all internet users. 3 times more mobile subscribers than the total number of television sets. Mobile is huge.
The planet has 6.9 billion people alive, from babies to great grandparents. Now there is an active mobile phone subscription for 75% of them. So where are we? One way to look at it is electricity. The planet has 1.6 billion people who live beyond the reach of electricity (said CNN, 2009). So the mobile phone subscriber count is almost matching every human alive (including babies etc) who enjoys modern conveniences like electricity (5.3 billion people). Or another way? Water. We learned last year that 4.2 billion people use a toothbrush (MMA Forum Asia 2010) - so there are one billion more mobile phone accounts than the total number of users of a toothbrush. Or jobs? Motorola told us last year that there are 5 billion people who have a job on the planet - but 5.2 billion people have a mobile phone.
I am doing my 'count-down' to the point when we have 100% per-capita penetration rate of mobile phone accounts on the planet, ie one active mobile account per person alive. We'll hit that point roughly at the end of 2013. But I'm using an age-related count-down. So if we allocate all existing active mobile phone accounts by age, from the eldest to the youngest...
all that text?...and what about
this text?...or for that matter
@bdconfIf you're not at #mobilism you can still watch the browser panel athttp://mobilism.nl/2011/stream at 16:00 CET! via @ppk
http://www.flickr.com/photos/aubergene/970367879
and meaningful...make it usable
http://www.flickr.com/photos/aubergene/970367879
enable manipulation...add structure to
your textual data...markup enhances
@bdconfIf you're not at #mobilism you can still watch the browser panel athttp://mobilism.nl/2011/stream at 16:00 CET! via @ppk
url
identifiertag
or content...?
this is also recognisable...
If you're not at #mobilism you can still watch the browser panel athttp://mobilism.nl/2011/stream at 16:00 CET! via @ppk
February 17, 2011
All the Numbers, All the Facts on Mobile the Trillion-Dollar Industry. Why is Google saying: Put your Best People on Mobile?
Yes, Google (outgoing) CEO Eric Schmidt had been saying 'Mobile First' but his latest version of his 'Mobile mobile mobile' mantra, that he shares with all partners and companies interested in mobile is: "Put your best people on mobile." Why? Because Mobile today is by a wide margin, the fastest-growing giant industry on the planet. Because all major digital technologies are headed to mobile - telecoms, computers, the internet, etc - and all major media are headed to mobile - music, gaming, news, television, advertising - and even money, from coins to banking to credit cards, is headed to a phone near you. This is definitely the "industry of the decade" and we have only begun. So how big is big? Its huge. Lets review the numbers.
5.2 BILLION SUBSCRIBERS
So first the biggest number - 5.2. That is in billions with a B. There are 1.2 billion personal computers in use worldwide including desktops, laptops and tablet PCs like the iPad. There are 1.1 billion fixed landline phones. There are 1.0 billion automobiles registered and in use. There are 1.6 billion television sets, 1.7 billion credit card users, 2.0 billion internet users, 2.2 billion people with a banking account, and 3.9 billion radio receivers in use worldwide. Mobile utterly dwarfs them all - with 5.2 billion currently active, ie fully paid mobile phone subscriptions. Active mobile phone accounts. 5.2 billion. yes, 4.5 times more mobile phone subscriptions than personal computers or landline phones. 2.5x more mobile accounts than all internet users. 3 times more mobile subscribers than the total number of television sets. Mobile is huge.
The planet has 6.9 billion people alive, from babies to great grandparents. Now there is an active mobile phone subscription for 75% of them. So where are we? One way to look at it is electricity. The planet has 1.6 billion people who live beyond the reach of electricity (said CNN, 2009). So the mobile phone subscriber count is almost matching every human alive (including babies etc) who enjoys modern conveniences like electricity (5.3 billion people). Or another way? Water. We learned last year that 4.2 billion people use a toothbrush (MMA Forum Asia 2010) - so there are one billion more mobile phone accounts than the total number of users of a toothbrush. Or jobs? Motorola told us last year that there are 5 billion people who have a job on the planet - but 5.2 billion people have a mobile phone.
I am doing my 'count-down' to the point when we have 100% per-capita penetration rate of mobile phone accounts on the planet, ie one active mobile account per person alive. We'll hit that point roughly at the end of 2013. But I'm using an age-related count-down. So if we allocate all existing active mobile phone accounts by age, from the eldest to the youngest...
data-attributessemantic elements
open data formatshCard, hCal, rel-*, etc.
meaningful structure...read it and add
HTML5http://w3.org/html5
microformatsmicroformats.org
some call it editorial...
February 17, 2011
All the Numbers, All the Facts on Mobile the Trillion-Dollar Industry. Why is Google saying: Put your Best People on Mobile?
Yes, Google (outgoing) CEO Eric Schmidt had been saying 'Mobile First' but his latest version of his 'Mobile mobile mobile' mantra, that he shares with all partners and companies interested in mobile is: "Put your best people on mobile." Why? Because Mobile today is by a wide margin, the fastest-growing giant industry on the planet. Because all major digital technologies are headed to mobile - telecoms, computers, the internet, etc - and all major media are headed to mobile - music, gaming, news, television, advertising - and even money, from coins to banking to credit cards, is headed to a phone near you. This is definitely the "industry of the decade" and we have only begun. So how big is big? Its huge. Lets review the numbers.
5.2 BILLION SUBSCRIBERS
The planet has 6.9 billion people alive, from babies to great grandparents. Now there is an active mobile phone subscription for 75% of them. So where are we? One way to look at it is electricity. The planet has 1.6 billion people who live beyond the reach of electricity (said CNN, 2009). So the mobile phone subscriber count is almost matching every human alive (including babies etc) who enjoys modern conveniences like electricity (5.3 billion people). Or another way? Water. We learned last year that 4.2 billion people use a toothbrush (MMA Forum Asia 2010) - so there are one billion more mobile phone accounts than the total number of users of a toothbrush. Or jobs? Motorola told us last year that there are 5 billion people who have a job on the planet - but 5.2 billion people have a mobile phone.
I am doing my 'count-down' to the point when we have 100% per-capita penetration rate of mobile phone accounts on the planet, ie one active mobile account per person alive. We'll hit that point roughly at the end of 2013. But I'm using an age-related count-down. So if we allocate all existing active mobile phone accounts by age, from the eldest to the youngest...
Description Billions
mobile subscribers 5.2
personal computers in use 1.2
fixed landline phones 1.1
registered automobiles in use 1.0
television sets 1.6
credit card users 1.7
internet users 2.0
people with a banking account 2.2
radio receivers in use 3.9
you to better interpret...which will enable
a little information design can often help clarify things...
interpret
"Links don't open apps"– @grigs
typically
February 17, 2011
All the Numbers, All the Facts on Mobile the Trillion-Dollar Industry. Why is Google saying: Put your Best People on Mobile?
Yes, Google (outgoing) CEO Eric Schmidt had been saying 'Mobile First' but his latest version of his 'Mobile mobile mobile' mantra, that he shares with all partners and companies interested in mobile is: "Put your best people on mobile." Why? Because Mobile today is by a wide margin, the fastest-growing giant industry on the planet. Because all major digital technologies are headed to mobile - telecoms, computers, the internet, etc - and all major media are headed to mobile - music, gaming, news, television, advertising - and even money, from coins to banking to credit cards, is headed to a phone near you. This is definitely the "industry of the decade" and we have only begun. So how big is big? Its huge. Lets review the numbers.
5.2 BILLION SUBSCRIBERS
The planet has 6.9 billion people alive, from babies to great grandparents. Now there is an active mobile phone subscription for 75% of them. So where are we? One way to look at it is electricity. The planet has 1.6 billion people who live beyond the reach of electricity (said CNN, 2009). So the mobile phone subscriber count is almost matching every human alive (including babies etc) who enjoys modern conveniences like electricity (5.3 billion people). Or another way? Water. We learned last year that 4.2 billion people use a toothbrush (MMA Forum Asia 2010) - so there are one billion more mobile phone accounts than the total number of users of a toothbrush. Or jobs? Motorola told us last year that there are 5 billion people who have a job on the planet - but 5.2 billion people have a mobile phone.
I am doing my 'count-down' to the point when we have 100% per-capita penetration rate of mobile phone accounts on the planet, ie one active mobile account per person alive. We'll hit that point roughly at the end of 2013. But I'm using an age-related count-down. So if we allocate all existing active mobile phone accounts by age, from the eldest to the youngest...
0
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billions of users
mobile radio bank accountinternet credit card televisioncomputers landline automobiles
images can also be applications!
chart tools APIvisualise
your message...and communicate
Description Billions
mobile subscribers 5.2
personal computers in use 1.2
fixed landline phones 1.1
registered automobiles in use 1.0
television sets 1.6
credit card users 1.7
internet users 2.0
people with a banking account 2.2
radio receivers in use 3.9
February 17, 2011
All the Numbers, All the Facts on Mobile the Trillion-Dollar Industry. Why is Google saying: Put your Best People on Mobile?
Yes, Google (outgoing) CEO Eric Schmidt had been
Yes, Google (outgoing) CEO Eric Schmidt had been saying 'Mobile First' but his latest version of his 'Mobile mobile mobile' mantra, that he shares with all partners and companies interested in mobile is: "Put your best people on mobile." Why? Because Mobile today is by a wide margin, the fastest-growing giant industry on the planet. Because all major digital technologies are headed to mobile - telecoms, computers, the internet, etc - and all major media are headed to mobile - music, gaming, news, television, advertising - and even money, from coins to banking to credit cards, is headed to a phone near you. This is definitely the "industry of the decade" and we have only begun. So how big is big? Its huge. Lets review the numbers.
5.2 BILLION SUBSCRIBERS
The planet has 6.9 billion people alive, from babies to great grandparents. Now there is an active mobile phone subscription for 75% of them. So where are we? One way to look at it is electricity. The planet has 1.6 billion people who live beyond the reach of electricity (said CNN, 2009). So the mobile phone subscriber count is almost matching every human alive (including babies etc) who enjoys modern conveniences like electricity (5.3 billion people). Or another way? Water. We learned last year that 4.2 billion people use a toothbrush (MMA Forum Asia 2010) - so there are one billion more mobile phone accounts than the total number of users of a toothbrush. Or jobs? Motorola told us last year that there are 5 billion people who have a job on the planet - but 5.2 billion people have a mobile phone.
I am doing my 'count-down' to the point when we have 100% per-capita penetration rate of mobile phone accounts on the planet, ie one active mobile account per person alive. We'll hit that point roughly at the end of 2013. But I'm using an age-related count-down. So if we allocate all existing active mobile phone accounts by age, from the eldest to the youngest...
in different contexts...and content
HTML5http://w3.org/html5
CSSSVG
mobile
radio
5.2 billion currently active mobile phone subscriptions – that's 4.5 times more than personal computers
television
computers
make meaning
HTML
Description Billions
mobile subscribers 5.2
personal computers in use 1.2
fixed landline phones 1.1
registered automobiles in use 1.0
television sets 1.6
credit card users 1.7
internet users 2.0
people with a banking account 2.2
radio receivers in use 3.9
not just an image, but 'real' data
images can also be applications!
mobile
radio
5.2 billion currently active mobile phone subscriptions – that's 4.5 times more than personal computers
television
computers
http://communities-domina
February 17, 2011
All the Numbers, All the Facts on Mobile the Trillion-Dollar Industry. Why is Google saying: Put your Best People on Mobile?
Yes, Google (outgoing) CEO Eric Schmidt had been saying 'Mobile First' but his latest version of his 'Mobile mobile mobile' mantra, that he shares
http://communities-domina
http://communities-dominate.blogs.com/brands/2011/02/all-the
Yes, Google (outgoing) CEO Eric Schmidt had been saying 'Mobile First' but his latest version of his 'Mobile mobile mobile' mantra, that he shares with all partners and companies interested in mobile is: "Put your best people on mobile." Why? Because Mobile today is by a wide margin, the fastest-growing giant industry on the planet. Because all major digital technologies are headed to mobile - telecoms, computers, the internet, etc - and all major media are headed to mobile - music, gaming, news, television, advertising - and even money, from coins to banking to
February 17, 2011
mobile
radio
5.2 billion currently active mobile phone subscriptions – that's 4.5 times more than personal computers
All the Numbers, All the Facts on Mobile the Trillion-Dollar Industry. Why is Google saying: Put your Best People on Mobile?
Communities Dominate Brands
http://communities-dominate.blogs.com/brands/2011/02/all-the-numbers-all-the-facts-on-mobile-the-
mobile5.2 billion currently active mobile phone subscriptions – that's 4.5 times more than personal computers
computers
All the Numbers, All the Facts on Mobile the Trillion-Dollar Industry. Why is Google saying: Put your Best People on Mobile?Yes, Google (outgoing) CEO Eric Schmidt had been saying 'Mobile First' but his latest version of his 'Mobile mobile mobile' mantra, that he shares with all partners and companies interested in mobile is: "Put your best people on mobile." Why? Because Mobile today is by a wide margin, the fastest-growing giant industry on the planet. Because all major digital technologies are headed to mobile - telecoms, computers, the internet, etc - and all major media are headed to mobile - music, gaming, news, television, advertising - and even money, from coins to banking to credit cards, is headed to a phone near you. This is definitely the "industry of the decade" and we have only begun. So how big is big? Its huge. Lets review the numbers.
February 17, 2011Communities Dominate Brands
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1.5
3
4.5
6
5.2 BILLION SUBSCRIBERS
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...it sounds dumb, but I can't tell you how often I'd really like articles online to have a 'download as PDF' or ePub option...– @tomcoateshttp://twitter.com/#!/tomcoates/status/66368409335644160
“an opportunity
mobile
radio
5.2 billion currently active
mobile phone subscriptions –
that's 4.5 times more than
personal computers
televisioncomputers
one more context...which is merely
convenience has value...
apps are often just another context...
or 2, 3, 4, or...
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zombie apocalypse...in the coming
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