mudita tech business plan april 2015

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Early Warning System For Asthma Alerting Asthma attacks using predictive analytics on in-home air quality. Welcome 1 Mudita Technologies (www.muditatech.com) Updated: 29.03.2015

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Page 1: Mudita tech business plan april 2015

Early Warning System For Asthma

Alerting Asthma attacks using predictive analytics on in-home air quality.

Welcome 1

Mudita Technologies(www.muditatech.com)

Updated: 29.03.2015

Page 2: Mudita tech business plan april 2015

Dynamic changes in In-Home air quality ( dust, VOC gases, pollution) triggering frequent Asthma and Allergy attacks.

No early warning system exist to warn sufferers of danger of new or changing and changed environment

Fear of travel for existing asthma sufferers

Problem 2

Page 3: Mudita tech business plan april 2015

A Predictive Analytics platform, that analyzes in-home air quality using gas and dust sensors giving:

Solution 3

PREPARE

Early warning of an impending attack

AVOID

Builds a historical database of attacks

ALERT

Warning of common flu around the local area

Page 4: Mudita tech business plan april 2015

Market Size 4

30% of

Global Population are affected by

Asthma & allergic rhinitis

40% Of the

population is sensitized (IgE antibodies) to

foreign proteins in the environment

sensitization rates to one or more common

allergens among school children are currently

approaching

40%-50%.

13% of

over 18 age group have sinusitis in the

USA

Page 5: Mudita tech business plan april 2015

Market Validation 5

$70 B Market ValueGrowing @ 5%

Anti-Asthma, COPD, and allergic rhinitis account for 80% of the market.

Page 6: Mudita tech business plan april 2015

Product 6

In-home Air Quality

Device

INSTALL PREDICT ALERT

Machine Learning Real Time Alerts

Page 7: Mudita tech business plan april 2015

Use Case Scenarios 7

Home Transportation

HospitalsOffices

Page 8: Mudita tech business plan april 2015

Business Model 8

1 Million Global

Installations

$ 90 installation + $ 10 Mthly

subscription

box installation + monthly subscription for alerts

$90 Mill – Installation

$10 Mill Y-O-Y

3 Years Play $100 Mill

Page 9: Mudita tech business plan april 2015

Business Model > 3 years 9

LongitudinalData from

1 Millio Installations & growing

Data Syndication to Pharma/ Retail Cos

installation + permission based data syndication

Revenue thru data

sales

10 Years Play $500 Mill

To become a Big Data/ IoT Platform Company

Page 10: Mudita tech business plan april 2015

Customer Segment 10

Families With Children

Or/&

Families with Elderly

Page 11: Mudita tech business plan april 2015

Market Adoption 11

PEADATRICCONFERENCESWEBSITE

AMAZONPARTNER

PHARMA PARTNERSHIPS

DIAGNOSTICPARTNERSHIPS

FAMILY PORTALS

Page 12: Mudita tech business plan april 2015

Competition 12

CubeSensors

Airbot (Carnigie Mellon Univ)

Airquality egg

Closest Competitor

BUT NONE DO PREDICTIVE ANALYTICS AND WARN

Page 13: Mudita tech business plan april 2015

Competitive Advantage 13

1ST IN ASIAN MARKETS

1ST TO PREDICT

COMMUNITY SHARING

PERSONALIZED MEDICATION

LONGITUDINAL DATA AT HOUSEHOLD LEVEL

PORTABLE DESIGN

Page 14: Mudita tech business plan april 2015

Founders 14

24 Years, Corporate + Entrepreneurial Experience

Analytics + Market Research + Marketing

Sridhar

Chandra

24 Years, Corporate + Entrepreneurial Experience

Software Architecture + Design + Analytics

Page 15: Mudita tech business plan april 2015

Sales Targets (Gross Sales Value) 15

GSV ($ mill)

5

40

100

Year 1 Year 2 Year 3

Page 16: Mudita tech business plan april 2015

Sales Spend 16

Sales & Marketing Spend 22% of GSV / YrSales ConsultantsAdvertisingMerchandisingDoctor PromotionsConsumer PromotionsTrade PromotionsWeb Promotions

Page 17: Mudita tech business plan april 2015

Financial Targets 17

on GSV

COST OF GOODS SOLD 40%

SELLING & MARKETING COSTS 22%

GENERAL ADMIN 6%

TOTAL COSTS 58%

CONTRIBUTION (Gross Margin) 42%

Page 18: Mudita tech business plan april 2015

Current Status 18

Prototype

Internet Of Things Platform Workflow

Regression Algorithm

Android/IOS APP

Field Testing / Pilot Installations

Page 19: Mudita tech business plan april 2015

Proof Point(s) 19

Page 20: Mudita tech business plan april 2015

Market Launch

JUNE 2015

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Page 21: Mudita tech business plan april 2015

Updated: 21.02.2015“Muditā (Pāli and Sanskrit: मुदि�ता) means joy. It is especially the pleasure that comes from delighting in other people's well-being.”

Namaste.