Muhammad Arfan Afzal S/O Muhammad Afzal

Muhammad.arfanafzal@gmail.comSkype ID :- arfanafzal113CNIC#33100-8046699-3Passport#CS1516992

Mobile +0315-8666106

Address:-Islam Nagar Street#2, House#2 Chatti Khoti Opposite to Jamia Ghosia Masque Jail Road Faisalabad, Pakistan.

Objectives Seeking a position in Sales and Marketing wherein I can effectively utilize my skills, more than 7 years’ Sales & Distribution experience and Master of Business Administration to build a strong distribution network for achieving a higher market penetration level and increased the profitability and product sales volume by developing a dynamic team.”

Education MBIT(Marketing + Information Technology)CGPA: 3.59/4.0 Percentage: 75.33University of Agriculture Faisalabad , Pakistan (February 2007)

B.ComDivision: 1st Percentage: 61.06Punjab University Lahore, Pakistan, Faisalabad Pakistan (September 2003)

I.C.SDivision: 2nd Percentage: 56.18Government College Faisalabad, Pakistan(September 2001)

MetricDivision: 1st Percentage: 65.29Faisalabad Board(Government Crescent Model High School FSD),Pakistan, (February 1999)

Area In-charge Central II - Faisalabad & Multan

Work Experience

Work Experience

Ittehad Chemicals Ltd.May 2016 – Present (5 months)Faisalabad

MAIN ACCOUNTABILITIES.• To coordinate, implement, manage and monitor all sales and marketing activities in area of responsibility.• To monitor price, sales, product quality, discounts, sales promotion activities of all competitor in area of responsibility.• To manage the administration of assigned promotional sales activity in line with corporate policy and procedures.• To ensure that all statutory/ Government regulations are adhered to concerning all activities of sales and marketing in the area of responsibility.• Provide accurate and reliable Sales Forecasts.• Strict compliance to Company policies & procedures issued time to time.• To follow safety and environment responsibilities and ensure their implementation

Key Result Area: Sales• Develop new markets for ICL Pakistan.• Develop long and short term business plans for new markets.• Interact and develop dealership network in other markets for ICL Pakistan.• Contribute towards attainment of regional sales plans and targets.• To visit customers on regular basis in order to maintain sound business relationships.• To recommend new dealer in various cities within area of responsibility according to the laid down company procedures.• To carry review of customer orders to ensure that all the orders received are checked for the following before acceptance• Payment has received• Quota limits are being observed • Area of delivery is in the stockinet’s scope of appointment• Delivery Schedule can be met• To ensure that all sales targets are met.• Work closely with sales operations, dispatch and transport functions to ensure smooth delivery of sales orders.• Interaction with Treasury team, in order to ensure smooth cash flows.External• Develop and maintain good interaction and business relations with dealers.

Sr. Area Sales Manager – Sr. ASMFresh Pure foods – N.F.D Jan, 2015 – May, 2016.Locations. FaisalabadResponsibility Area. Faisalabad Territory, Sarghoda Territory & Jhang Territory.

MAIN ACCOUNTABILITIES.

My basic responsibility is to achieve the sales target through distributors, Dealers and Direct Sale. To monitor and train the team of SO (Sales Officers) in order to perform their duties successfully. Guide SO in planning sales routes effectively by covering all the retail outlets in the assigned territory/zone. Identify untapped areas in the assigned territory and guide SO teams to increase retail penetration Prepare and submit sales forecast to R.S.M for effective sales planning. Primary and secondary sales achievement. Distribution stock management. Ensure weekly stock reports to be submitted by all distributors of Zone. Making of new distributors where required as per business of company and their supervision. Training of distributors, staff, motivation and team work management and their monitoring to achieve given

goals. Plan and take active part in the events of the region to build brand image and to create additional sales

opportunities. Plan with Regional Sales Head localized sales promos in areas of low sales performance and low penetration. Make regular visits to all the Distributors & Retailers in their respective regions in order to ensure stock

availability and market coverage. To closely work & monitor the performance of Distributors daily sales, ensuring they are on track with respect

to assigned targets in order to ensure achievement of monthly target.

Work Experience

Hire the new Distributors as per Business requirement. Make regular visits in order to sort out distributor’s issues for smooth working.

Area Sales Manager (ASM)ZONG–China Mobile Pakistan.June 2012 – December 2014.Location. FaisalabadResponsible Area. Faisalabad, Jaranwala, Shahkot, Khurrianwala, Toba Tek Singh, Gojra, Samundri, Tandlianwala, Rajhana, Pensra.MAIN ACCOUNTABILITIES:-Sales Planning:-

Guide RSO in planning sales routes effectively by covering all the retail outlets in the assigned territory/zone.

Identify un tapped areas in the assigned territory and guide RSO teams to increase retail penetration Prepare and submit sales forecast to RSM for Sims & Recharge on daily / weekly / monthly / basis

for effective sales planning Plan and take active part in the events of the region to build brand image and to create additional

sales opportunities Plan with Regional Sales Head localized sales promos in areas of low sales performance and low

network utilization.Operational:-

To ensure effective implementation of company polices & SOP’s at franchise, distributors and retail level and report for necessary action in cases of Non-Compliance

Develop an atmosphere which is fit for healthy business relations with all franchises, distributors and trade

To ensure that the Franchise and Retailers have sufficient POS material at all times.Secondary Sales Execution:-

Make regular visits to all the Franchises & Retailers in their respective regions in order to ensure stock availability and market coverage. 

To closely work & monitor the performance of Franchises daily sales, ensuring they are on track with respect to assigned targets in order to ensure achievement of monthly target.

To get from Regional Sales Head every month areas with low network utilization based on Engineering KPI’s.

B.D.O (Business Development Officer)ZONG-China Mobile Pakistan.May 2010 – May 2012.MAIN ACCOUNTABILITIES:-

To boost up the SIM & ML sales of the assigned franchises. To gather Market Intelligence information on regular basis. To ensure availability & visibility of the product on all active retail outlets in the region. To continuously increase the active number of retail outlets in the region. Controlling & monitoring the distribution of the products and work maximizes recharge sales in the

assigned territory. To ensure effective implementation of company polices in the assigned territory (franchise, and retail

Mkt.) Visit to the retail market and Franchises in the assigned area regularly & Develop an atmosphere

which is fit for healthy business relations with all franchises and trade. Plan and take active part in the events of the territory/franchise retail outlet to build brand image and

to create additional sale opportunities. To have close watch on competitors activities and report them to ASM /S&D manager for the counter

plans, as per the standard format.ASM (Assistant Sales Manager)

Pepsi co (Punjab Beverage Pvt limited), Faisalabad, PakistanJuly 2008 – April 2010.

MAIN ACCOUNTABILITIES:-

My basic responsibility is to achieve the sales target through distributors and Direct Sale. To monitor and train the team of CR (customer representatives) in order to perform their duties

successfully. Market visits to check availability of Pepsi Brands and to check competitor’s activities. To ensure Proper Product Display in the Market. To monitor proper usage of Pepsi chilling equipments. To ensure availability of all brands of Pepsi-Cola in specified market. To monitor sales on daily basis to achieve monthly assigned sales target. Conduct Market Share survey & Availability Analysis. TOT (Tools of Trade) Injection and Verification. Verification of Promotional Activities & Schemes. During promotions like price off conduct market survey to check the proper scheme utilization.

Monthly sales of discounted & non-discounted outlets are verified.

Distributor wise report is verified to check the progress on monthly basis.

Skills

Awards

Strong Interpersonal Skills

Peoples Skills Strong Managerial Skills Team Building Skills Motivational Skills & Convincing Power Technical Skills. Conceptual Skills. Proactive, solution focused and service oriented Good communication ability Interactive personality with relationship building ability Ability to work independently as well as a part of a team Ability to work in challenging environment Ability to work under stress

1. Best Performance award 2013 in form of Dubai trip.2. Best Active Contribution Award June, 2013 ( Mera Gaon Project) 3. Champions of the Month – December 2011. Performance Award.1. Best Performance Award 2011 by CEO Dr. Fan Yunjun.2. ZonGer of the Month Award 2010, China Mobile Pakistan–ZONG.

Hobbies Books Reading. News Paper Consulting. Games. News Channels watching. Consulting Articles on Internet.

Trainings Leadership Role & Skills,  Professional / December, 2013Completed Under: Active 8

Community Mobilization,  Professional / April 2007Completed Under: Urban Unit Lahore

Public Awareness,  Professional / July 2008Completed Under: Environmental Protection Agency

Environmental Issues,  Professional / August 2007Completed Under: Environmental Protection Agency

Effective Managerial Skills Professional / August,2014 Team Management & Skills required for team Management / July,2012

Complete under. ZonG training department. S&D training

Reference Reference will be furnished if required ,