MUJI無 印 良 品

心理三 蕭卉秀財法四 簡妤庭英文四 周芳英文四 謝沛恩資管四 郭筱玫資管四 王雅函企四丙 林世昀

497742318 王雅涵499411200 劉敬亭499411468 周彥君

黃筱筑496542321 蕭名君

賴品如

Introduction of

MUJI

MUJI 無印良品

• They dedicated to promoting a philosophy of life that offers their consumers with simple, natural, high-quality and affordable life-related products, instead of wasting extra materials in making their products. That is, they focus on both the consumers’ needs and the environmental issues.

• Today, MUJI has became a world-wide famous brand which has stores all over the world.

MUJI 無印良品

How to Make It Work?• They cooperated by bringing a brand new Life

Style Store into Taiwan. The central idea of a Life Style Store is to promote the simplicity and nature in life with a reasonable product price. (Which meet most of the consumers’ needs)

• This kind of idea is put into designing all kinds of items. Such as clothes, household items, food, etc.

• Consumers like it → They want it → They buy it → Success

CEO

Matsui, Tadamitsu ( 松井忠三 )

Management

• Open style design -Combination of stocks and stores -Increase the visibility of goods and

reduce inventory pressure

• Further strengthen the power of commodities

-From visual and touch to smell and taste.

Management

• Direct Selling Store Innovation -CEO personally re-selection, arrangement,

training and inspecting stores

• Elastic expand stores -open new stores before making a profit -In Taiwan : according to the development of

district property to do with customers and to show flexibility in strategy

Management

• Team to simplify - design and planning department: 15

people - Design Advisory Committee: 8

people - Overseas designers :4 people

No-brand brand

• Simple. Functional. Affordable• Recycling or reselling the unsold

products in the same condition.• MUJI promotes a Pleasant Life it’s

philosophy- 1. NO BRAND QUALITY GOODS 2. SELECTION OF MATERIALS  3. PACKAGING

MUJI'S PHILOSOPHY OF 'NO BRAND QUALITY GOODS'

1.Simplicity2.Conserving resources and reducing waste.

1.Making the best use of materials while considering environmental issues.

1.Most suitable raw materials2. Industrial materials3.Recycling unused materials

Three Promises for Corporate Operation

Rise to the challenge of global growth and development

Offer new value and appeal,From customer viewpoint.

1.Customers2.Growers3.Manufacturers

Design and StyleDesign and Style

BrandAnd

Philosophy

Design and StyleNo-brand brand.

- MUJI means "no-label."

Natural Simple

Proper Prices High Quality

Eco-friendly Recycling

Minimalism

Customers

Environment

Basic life style

MUJI’s Popular MUJI’s Popular ProductsProducts

Why are they different?

Pencil Refills

Recyclable paper

Markable Umbrella

• Attaching a name tag • Recognize your umbrella!• Avoid getting the wrong umbrella.

Towel with further options

• Tower > Bath mat > Floor/Dust cloth• Textured surface doesn’t unravel fabric• The lines act as a marker • Reusable!

Wall Mounted CD Player • Creativity,

more aviliable space More

More available space

• Just pull the cable!

SWOT Analysis

• StrengthProducts- what you see is exactly what you

get speech.Perfectly clear and global brand personalityEco-friendlyMore and more productsHigh quality

SWOT Analysis

• WeaknessCould have more fancy designDIY might be difficulty to somebodyHigher quality lead to higher prices

SWOT Analysis

• OpportunityIncreasing – friendly marketStrong customer demandMore channel to achieve products ex.http:// www.books.com.tw

SWOT Analysis

• ThreatMore and more competitor ex. Working

house, DAISO, Hands TailungEconomic slumpOvertaken by others

Thanks for your ATTENTION!!