MULTI BRAND

Multi Brand RIBS Brand Management

Multi brandMulti Brand RIBS Brand Management

What is multi brand?

Multi brand is of two or more similar and competing product by the same firm under different and unrelated brands.

Multi Brand RIBS Brand Management

obtaining greater shelf space and leaving little for competitor’s products.

saturating a market by filling all price and quality gaps. catering to brand-switchers users who like to experiment

with different brands. keeping the firm's managers on their toes by generating

internal competition.

Advantages:Multi Brand RIBS Brand Management

disadvantages

Non of the brand will enjoy major market share & result in lesser profitability .

Multi Brand RIBS Brand Management

Showing Some Multi Branding:…..

Multi Brand RIBS Brand Management

Cadbury….Multi Brand RIBS Brand Management

Multi branding in ……….……

Multi Brand RIBS Brand Management

Multi Brand RIBS Brand Management

Procter & gamble….

Multi Brand RIBS Brand Management

Multibranding….

Product/shampoos:

Multi Brand RIBS Brand Management

Godrej…..

Multi Brand RIBS Brand Management

Multibranding….

Product - Soaps:

Multi Brand RIBS Brand Management