Multi-Channel Acquisition Marketing

Targeting Affluent Global Travelers

WHO WE ARE

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OMNI-CHANNEL We offer clients an integrated marketing approach, combining Digital Marketing + Direct Mail to reach our proprietary database of affluent global travelers, as well as new travelers, who rely on The World's Greatest Vacations for vacation recommendations, deals and advise.

TRUSTED EXPERIENCE The World's Greatest Vacations has over 25 years of marketing expertise reaching affluent global travelers. We work with leading travel brands who trust us as a reliable source of qualified high-value prospects.

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Our Clients

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What We Do

We generate high value leads and bookings through high-performing integrated communications with maximum efficiency.

Direct MailCirculation 1,100,000Response rate 7%

Email60,000 uniques and growing Response rate 8%

Facebook552,000 likes and growing

Pinterest93.7k monthly viewers and growing

Twitter35,500 followers and growing

Instagram12,300 followers and growing

Website100,000 visitors and growing

Accountability: we adapt the media support to meet your bookings’ targets.Partnership: Our assets and experts are yours to tap into, to maximize campaign results.

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3+ Million Monthly Digital Impressions

Synchronized Multi-Channel

Media Organic & Paid Social

Seasonal Mailers

Travel ContentBlog, US News, Exclusive Deals, Travel Personalities

Lead Generation through email sign-up and

sweepstakes that promote our advertisers

Dedicated Emails

For our partner brands

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Premium, Highly-Targeted, Direct Mail

The World's Greatest Vacations partners average a 7.2% Response Rate vs. 5% median DM Response Rate.

Guarantee: You will exceed your marketing and sales targets

Research shows how Direct Mail, in many instances, surpasses Digital Media at driving higher consumer recall and interest.

Fall 2019

Spring 2018

Spring 2019

Fall 2017

Fall 2018

Spring 2017

2017 MEDIAN

DIRECT MAIL²

5% 7.2%

2017 PARTNERS:

THE WORLD’S GREATEST

VACATIONS

WGV's PROPRIETARY DATABASE Of Active Vacation TRAVELers

7 ■ 50% male/50% female

■ $210K Median HH Income

■ 45 median age

■ Skews major DMAs

■ Look for new travel experiences

■ Seek value

Premium Travel Segment

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HIGHLY ENGAGED TRAVELERS, QUALITY SOURCES

■ Newsletter sign-up on our website: theworldsgreatestvacations.com

■ Registrations through Facebook

■ Our proprietary partner’s sweepstakes

■ Business Response Card (BRC) included in all the quarterly mailers.

2. WGV’S OPT-IN

Our

Lead

Cap

ture

Mec

hani

sm

■ Subscribed to receive relevant premium travel content

■ Self-reported frequent leisure travel

■ Overlaid with high value/high net worth ZIP Codes

1. HIGH VALUE TRAVELERS

Our

Trav

eler

Dat

abas

e

BACK Vacation BRC4 Color Process (CMYK)

Please circle those companies from which you’d like additional information.If you would like information from all the companies below, please check the box.

Please enter me for the chance to win Trafalgar’s 9-day National Parks Wonders vacation for two!

Provide your contact information on the return address portion of card.See theworldsgreatestvacations.com for details. And remember, like us on Facebook / The Worlds Greatest Vacations!No purchase necessary. Void where prohibited. Odds depend on number of entries. Entries must be postmarked no later than March 15, 2020. Winner to be notified by mail.

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TC 5450 Fall 2019 Travel BRC.indd 1 9/12/19 2:55 PM

TREASURE CHEST PO BOX 822070 SOUTH FLORIDA FL 33082-9884

NO POSTAGENECESSARY

IF MAILEDIN THE

UNITED STATES

BUSINESS REPLY MAILFIRST-CLASS MAIL SOUTH FLORIDA, FLPERMIT NO. 52

POSTAGE WILL BE PAID BY ADDRESSEE

Artwork for User Defined (4.25" x 6")Layout: BRM card with IMB.LYTFebruary 15, 2013

Produced by DAZzle, Version 12.2.02(c) 1993-2012, DYMO Endicia, www.Endicia.comAuthorized User, Serial #

IMPORTANT: DO NOT ENLARGE, REDUCE OR MOVE the FIM and barcodes. They are only valid as printed! Special care must be taken to ensure FIM and barcode are actual size AND placed properly on the mail piece to meet both USPS regulations and automation compatibility standards.

My address for additional information is:

Name ____________________________________________________________________________

Address __________________________________________________________________________

City ______________________________________State ___________ Zip ____________________

E-Mail _____________________________________ Tel: ___________________________________

Please add this person to your database:

Name ____________________________________________________________________________

Address __________________________________________________________________________

City ______________________________________State ___________ Zip ____________________

E-Mail _____________________________________ Tel: ___________________________________

TC 5450 Fall 2019 Travel BRC.indd 2 9/12/19 10:42 AM

WGV's Newsletter Sign-up WGV's Sweepstakes BRC Facebook

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INTEGRATED MEDIA

19M Total Impressions

6 Months Targeting Active Affluent Travelers

Rates are inclusive of printing, postage, database, and digital media support for integrated communication.

DM Creative File Due:

Mailing Drops:

Digital:

03/01

04/25 - 5/11

Begins Upon Reserving Space

Spring 2020

09/01

09/25 - 10/11

Begins Upon Reserving Space

Fall 2020

KEY DATES

CHANNEL CIRCULATION RATE

Direct Mail 1.094 Million Households 1st Insert: $118,000

2nd Insert: $72,000

Get 10% OFF on the Fall Integrated Campaign, when you place the order for 2 seasons together.

Digital Media

Up to 3M Impressions/Month via Email, Facebook, Instagram, Twitter.

1 weekly communication in each channel 5 Channels (Email, Facebook, Instagram, Pinterest, Twitter)

BONUS: 1 dedicated monthly Email (60K)

Follow us at: The World’s Greatest Vacations

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Additional Services

Captain Peter Philpott, The World's Greatest Vacations

Chief Information Officer(recently retired from being at the

helm of QUEEN MARY 2)

SOCIAL MEDIA ■ Travel VBlog and Blog posts from Captain Peter Philpott

■ Including access to Captain Philpott to travel and write about his experience

MARKETING SERVICES ■ Creative development for dedicated Emails, Direct Mail and/or Social Media posts on The World’s Greatest Vacations digital properties, by tapping into WGV’s Digital team.

■ Specialty crafted digital campaigns to target audience at time of the mailing drop

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Based on thousands of campaigns since 1993 for the most iconic luxury brands; sales and

marketing goals are guaranteed to be surpassed.

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Real Results For Our ClientsBo

okin

gs

Cruise lines, resorts and tour operators see from several hundred to 20,000+ bookings each.

25K

20K

15K

10K

5K

Major Cruise Line

1,100,000

Travel Supplier

1,100,000

Leading Resort

6,472

1,100,000CIRCULATION

■ Our clients see tangible bookings every season

16,50124,404

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Our Conversion Results Surpass the Industry's

Average Facebook engagement of the top 16 travel sites and blogs (based on Fathomaway list) at 0.00285% vs. The World’s GreaTesT VacaTions at 0.0035%.

The Direct Marketing Association, Harvard Business Review, NielsenHarvard Business Review

Direct Mail Response RATE

Facebook Engagement

2017 MEDIAN

DIRECT MAIL²

INDUSTRY MEDIAN

0.00285% 0.0035%

5% 7.2%

2017 PARTNERS: THE

WORLD’S GREATEST VACATIONS

THE WORLD’S GREATEST

VACATIONS

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Travel’s deepest and most targeted database of active, high net worth vacation travelers.

Proven Effectiveness.Since 1993 cruise lines, resorts & tour operators see up to 20,000 + bookings, per season.

Exclusively Travel.Consumers know The World’s GreaTesT VacaTions contains only leaders in travel.

Synergized & Turnkey. 1,000,000 synchronized multichannel digital impressions each week professionally executed.

Zero Risk. Sales/marketing goals are guaranteed to be surpassed or following season is free.

EffectivenessDatabase Exclusively Travel Synergized/Turnkey GUARANTEE

The 5 Reasons Companies Partner with The World’s Greatest Vacations

1 2 3 4 5

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CRUISE LINE CASE STUDY

■ # Contacts = 1,391,906

■ # Passengers Booked = 24,404

■ % Conversion = 1.75%

■ Acquisition Cost Per Pax = $9

CLIENT SAW TREMENDOUS ROI IMPROVEMENT!

Cruise Line participated in Fall Mailing and received digital impressions for two months.

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What Some of Our Client's Have to Say

We really value our partnership with

The World’s Greatest Vacations.

The Treasure Chest mailing has

been one of our most successful

marketing initiatives this past year

and has exceeded our expectations.

Paul Gauguin Cruises

We are in our 5th year working with

The World’s Greatest Vacations and we consistently exceed our

acquisition goals. Richard Shane

is a smart partner with a wealth

of market knowledge. His team of

experts know what to deliver and

make it happen every time.

Collette

Having worked with Treasure Chest

for six years generating hundreds

of boat sales, it’s a no brainer jump-

ing into The World’s Greatest Vacations. Our high net worth

clients embrace direct mail and

know your brand…thank you for

expanding into the digital world,

making both the on and offline

channels even more effective!

Carver Yachts

We’ve been using The World’s Greatest Vacations for many

years and I have to say that it has

transformed the way we acquire

new customers. The premium,

low-cost package provides us an

effective way to reach highly targeted

vacation travelers. The WGV team

is professional, flexible and easy

to work with. I am thrilled to see

continued stellar results and regu-

larly recommend The World’s Greatest Vacations.

Princess Cruises

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Atlantis was guaranteed to have

their bookings goal achieved…

it was exceeded tenfold.

Atlantis

As you know, eight consecutive

mailings...have filled our ships and

database with thousands of book-

ings! Thrilled to see the circulation

continuing to grow.

Carnival Cruise Lines

We’ve been working with The

World’s Greatest Vacations for a

number of years now and we have

been very pleased with the results.

It’s a very cost effective way to drive

new to brand.

Windstar Cruises

From being the first client ever

of Treasure Chest to present, The World’s Greatest Vacations

continue to be a key component

of our marketing mix, continuing

to deliver high quality leads and

excellent conversion rates. Happy

to have been a part of this from

the beginning and the value add

continues to be outstanding.

Playa Hotels & Resorts

Introducing Storyline’s residence at

sea cruise line through The World’s Greatest Vacations has far exceed-

ed our expectations. Thousands of

quality leads, sustained jump in site

activity, and a partnership we value.

Bravo for a wonderful marketing tool

mixing together the on and offline

worlds!

Storyline’s

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Hi Richard, I just have to share…the

response to our inclusion in Treasure

Chest this fall has really been fan-

tastic. We definitely surpassed our

ROI expectations by closing a good

bit of business and are actually still

getting inquiries off of it. Additionally,

we are now marketing to those that

expressed interest and are seeing a

good return there as well. Now I see

why/how you “guaranteed results”!

We would really like to partner with

some of your cruise lines and be

the Call To Action on their inserts.

Look forward to the next mailing.

Thanks a million!

Cruise Planners, American Express

The overall results to date from

the current Spring Treasure Chest

mailing are excellent…record level…

strong ROI! You were right…con-

ducting the match back against our

reservations booked made total

sense to validate this advertising.

Also, I am delighted to hear about

the increased circulation.

The Breakers

Before the campaign you thought it

might drive 3k to 4k bookings. It was

more than that.

The Venetian

Richard, the result of this last

mailing was just brilliant. The mo-

mentum we have built surpassed

our highest expectations. It was

more than double what we have

ever achieved in the past. Thank

you for being easy to work with,

very professional, a man of your

word and willing to work with us

to achieve the best result possible.

We have worked together for over

13 years now and your passion

for your brand and the support of

ours has never wavered. Thank

you for helping to grow our great

brand as one of the world’s great-

est vacations.Cunard North America

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