multi channel trendreport by trendone
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Have a look at the worlds most innovative multi channel trends and innovations.TRANSCRIPT
MULTICHANNEL COMMERCE
TREND REPORT
NOTICE BOARD FOR
THE INTERNET
SHOPPING PARTIES FOR THE
SMARTPHONE
PERSONALISED PRICES IN
SUPERMARKETS TEASERMonthly
Industry Trend
Report
THE INTERACTIVE FUNCTIONS IN THE EXECUTIVE TRENDREPORT
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Interactive
tab
Online trend
database
Deeplink
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Interactive
contents page
MULTICHANNEL COMMERCE TREND REPORT
TEASER
%SEITE%%KATEGORIEBEZEICHNUNG%
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INDEX
MULTICHANNEL COMMERCE TREND REPORT
3
TABLE OF CONTENTS
BEST PRACTICE4
E-COMMERCE5
MOBILE COMMERCE6
SOCIAL COMMERCE7
FUTURE POS8
RETAIL INNOVATIONS9
MEDIA+PUBLISHING10
FURTHER INNOVATIONS11
TEASER
%TAB-AKTIV%
PERSONALISED PRICES IN SUPERMARKETS
The US supermarket chain Kroger is offering personalised prices to
customers with loyalty cards based on their spending behaviour. In
partnership with the consumer research company dunnhumbyUSA,
consumers' purchasing histories are analysed and discounts are
awarded to customers by e-mail or in stores to those who buy the
product first. Customers who frequently buy a specific brand receive,
for example, a discount coupon for that brand's latest product, while
families will receive a discount on buying a larger version of a product
that they regularly buy.
SOURCE:
INITIATOR:
http://www.kroger.com
The Kroger Co., USA
INDEX
trendexplorer send a trend PPT export 4
MULTICHANNEL COMMERCE TREND REPORT
BEST PRACTICE
TEASERMicro-Trend
Sample
%TAB-AKTIV%
ONLINE SHOP LINKS SHOPPERS WITH PEER ADVISERS
The e-commerce site Ownza connects customers via video chat with
peer advisers who take them on guided browsing sessions and give
them product recommendations. Users get the chance to sift through
the list of advisers based on factors like community ratings, expertise
and language, and select the person who suits them best. Anyone with
a knowledge of the products from the online shop can apply to be an
adviser and they can earn commission if a shopper buys a product that
they have suggested.
SOURCE:
INITIATOR:
http://www.ownza.com
Ownza.com, USA
INDEX
trendexplorer send a trend PPT export video more pictures 5
MULTICHANNEL COMMERCE TREND REPORT
E-COMMERCE
TEASERMicro-Trend
Sample
%TAB-AKTIV%
SHOPPING ASSISTANT USES AUGMENTED REALITY
IBM Research has announced a mobile app that acts as a personal
shopping assistant for users in shops. Providers will be able to release
their own branded versions of the app that will provide consumers with
real-time product information in shops and thus have their promotions
seen. Users can also use augmented reality to search for specific
products, such as one with low sugar content, or which has received
high ratings from other users. Users simply point the camera on their
smartphone at the shopping shelves and the app will locate products
that meet the required criteria.
SOURCE:
INITIATOR:
http://www.research.ibm.com
IBM Corp., USA
INDEX
trendexplorer send a trend PPT export 6
MULTICHANNEL COMMERCE TREND REPORT
MOBILE COMMERCE
TEASERMicro-Trend
Sample
%TAB-AKTIV%
ONLINE SHOPPING ON FACEBOOK TIMELINE
The e-commerce provider 8thBridge has introduced its new platform
Graphite, which enables the integration of online shops into
Facebook's Timeline. Users now get the chance to carry out all the
steps involved in their shopping, with the exception of credit card
payments, without leaving their Facebook page. 8thBridge has also
launched the "Shoppable Stories" feature, which automatically
generates a link for purchased products in the news feed, the timeline
and the respective customer's ticker to win new customers.
SOURCE:
INITIATOR:
http://www.8thbridge.com
8thBridge Inc., USA
INDEX
trendexplorer send a trend PPT export video 7
MULTICHANNEL COMMERCE TREND REPORT
SOCIAL COMMERCE
TEASERMicro-Trend
Sample
%TAB-AKTIV%
DIGITAL SHOWROOM INTERACTS WITH SAMPLES
Audi recently opened a digital showroom called "Audi City" at London's
Piccadilly Circus. This enables the car maker to present the variety of
its car models in life-size displays. Kinect-controlled displays invite
customers to interact with the brand, and customize their perfect car
from the available fittings, features and colours. For example, if a cloth
sample is held next to the display, the interior of the car will adapt
immediately. Several assistants are at hand to advise customers,
guiding them from the selection process to the purchase.
SOURCE:
INITIATOR:
http://www.audi.de
Audi AG, UK
INDEX
trendexplorer send a trend PPT export video more pictures 8
MULTICHANNEL COMMERCE TREND REPORT
FUTURE POS
TEASERMicro-Trend
Sample
%TAB-AKTIV%
ONLINE SHOP REWARDS LOCAL RETAILERS
The sports chain Intersport is planning the launch of a central e-
commerce platform that gives participating retailers commissions on
sales. However, the decision ultimately lies with consumers and it is
not dependent on the location of a retailer. After making a purchase,
users choose a local retailer they trust from a list, who then sends
them the article and receives the commission.
SOURCE:
INITIATOR:
http://www.intersport.de
INTERSPORT Deutschland eG, Germany
INDEX
trendexplorer send a trend PPT export 9
MULTICHANNEL COMMERCE TREND REPORT
RETAIL INNOVATIONS
TEASERMicro-Trend
Sample
%TAB-AKTIV%
INTERACTIVE IKEA CATALOGUE FOR THE USA
The advertising company McCann Erickson has added a smartphone
and tablet app to the 63rd IKEA catalogue in the USA, enabling users
to scan individual pages and access additional content. The image
recognition app brings the pages of the app to life and offers users
inspiring videos, photo galleries and designer stories so that they get
an "x-ray" vision of the furniture. About 211 million people will receive a
copy of the catalogue with the interactive features.
SOURCE:
INITIATOR:
http://www.youtube.com
Inter IKEA Systems B.V., USA
INDEX
trendexplorer send a trend PPT export video 10
MULTICHANNEL COMMERCE TREND REPORT
MEDIA+PUBLISHING
TEASERMicro-Trend
Sample
%TAB-AKTIV%
EMOTION ANALYSIS VIA WEBCAM FOR MARKET RESEARCH
"Affdex" is a tool for analysing emotions and it uses the webcam to
detect and automatically evaluate the sensitivity of users regarding
videos shown to them. If participants in the study are shown video
material in specially prepared rooms, they are quite likely to produce
less natural emotions than if they were at home. New algorithms for
analysing human facial expressions make the technical aids previously
used unnecessary, thus making "Affdex" with webcams a much more
practical alternative in the field of market research.
SOURCE:
INITIATOR:
http://www.affectiva.com
Affectiva Inc., USA
INDEX
trendexplorer send a trend PPT export 11
MULTICHANNEL COMMERCE TREND REPORT
FURTHER INNOVATIONS
TEASERMicro-Trend
Sample
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