multi platform services guide template
TRANSCRIPT
Multi-Platform Services Guide October 2013
Phase One
Create brandawareness
Drive installsDisplay
Mobile
Video
Impressions
CTR
Conversions
VTR
Goals Platform Metrics
Strategy – Phase One
• Run Display, Google and Video ads in order to build up brand awareness and drive installs.
• Run Facebook Like ads, Page Post Photo ads and Sponsored story Like to build fan base
• Creating a bank of users that showed interest in the client’s product via all platforms traffic (except mobile).
• Optional: Run mobile burst campaign in order to increase App ranking in all OS.
Phase Two
Drive installs Video
Display
Mobile
Conversions
Goals Platform Metrics
Strategy – Phase two
• Analyze the results of each targeting profile & optimize accordingly.
• Use retargeting tools (Google, Display, FBX) in order to convert colored users to installers.
• Optimize Through video platform the right channels in order to reach the highest VTR.
• Run Facebook Page post link ads and Mobile app ads (if Mobile Version available)
• Run Pure CPI campaign on Mobile.
Phase Three
Monetize Display
Mobile
Software UsageUser Purchase
Goals Platform Metrics
Strategy – Phase three
• Analyze the results of each targeting profile & optimize accordingly.
• Use retargeting tools (Google, Display, FBX) in order to convert colored users to installers.
• Facebook:o Run Facebook Page post link ads and Mobile app ads (if Mobile
Version available) o Use Ybrant’s sophisticated pixels in order to optimize towards
higher quality leads
• Run Pure CPI campaign in Mobile.
Budget Analysis
Nov 2013 Dec 2013 Jan 2014 Feb 2014 March 2014 April 2014 May 2014 June 2014Phase one Phase Two Phase Three
0%
20%
40%
60%
80%
100%
120%
Branding Conversion Monetize
Partnership Model
Clear Responsibilities
Ybrant Responsibilities
Create social strategy, based on clients goals & needs
Efficiently manage all campaigns
Provide creative support
Guide and train partner sales team
Establish facebook “university” sessions
Establish a tailor made SLA
100% media cost transparency
Partner Responsibilities
Inform campaign goals (ROI metrics)
Inform product capabilities and strengths
Inform and improve conversion funnel
Provide report transparency
Provide constant feedbacks
Provide creative freedom
Acknowledge Ybrant’s optimization feedbacks
Thank You