multichannel marketing - aspect-consulting.com · multichannel marketing analytics analytic...

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Aspect Consulting, Inc. |20140 Valley Forge Circle |King of Prussia, PA 19406 Phone: 610-783-0600 option 2|fax: 610-783-5155 |www.aspect-consulting.com Analytical Dashboard Reporting A dashboard reporng portal gives you access to your taccal campaign response data across all your markeng channels and data suppliers, so that you can beer evaluate the success of your campaigns, and make beer decisions. Easily Analyze Campaign Taccs and understand which taccs are succeeding. Opmize Campaign Design, armed with a beer understanding of your digital markeng penetraon. Enhance Lead Scoring and Segmentaon efforts ulizing the power of consolidated data to beer reach prospects. Multichannel Marketing Analytics Suite Imagine All of your Multichannel Marketing Data Accessible in One Secure, Cloud-Hosted Asset Aspect Consulng’s quick-start data integraon engine automates the load of taccal engagement data across all of your markeng channels and vendors, and centralizes the data into a single, private cloud-hosted asset. Biopharma markeng professionals can then easily access and measure how campaign taccs are performing at a very granular level. As a result, your organizaon can make more agile markeng decisions based on actual engagement behavior. Integrated Data Warehouse We do the heavy liſting, loading, validang, and aggregang your data across all your markeng channels. The result is cloud-based, integrated data, housed within a fully scalable architecture, ready for dashboard reporng and/or ad-hoc analysis via a self-service portal. Cloud Hosted Data Warehouse reducing your infrastructure overhead. Quick Start Framework, for rapid deployment of components that easily scale as your data needs grow. Master Data Management , ensuring consistency across all data enes and sources. The Advantage of Multichannel Marketing Analytics Key Advantages Easily Track Engagement Tactics • Optimize Campaigns • Enhance HCP Segmentation Efforts Improve Lead Scoring

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Page 1: Multichannel Marketing - aspect-consulting.com · Multichannel Marketing Analytics Analytic Components One Consolidated Data Warehouse for Increased Analytical Power Your Multichannel

Aspect Consulting, Inc. |20140 Valley Forge Circle |King of Prussia, PA 19406

Phone: 610-783-0600 option 2|fax: 610-783-5155 |www.aspect-consulting.com

Analytical Dashboard Reporting

A dashboard reporting portal gives you access to your tactical campaign response data across all your marketing channels

and data suppliers, so that you can better evaluate the success of your campaigns, and make better decisions.

Easily Analyze Campaign Tactics and understand which tactics are succeeding.

Optimize Campaign Design, armed with a

better understanding of your digital marketing penetration.

Enhance Lead Scoring and Segmentation

efforts utilizing the power of consolidated data to better reach prospects.

Multichannel Marketing Analytics Suite

Imagine All of your Multichannel Marketing Data Accessible in One Secure, Cloud-Hosted Asset

Aspect Consulting’s quick-start data integration engine automates the load of tactical engagement data across all of your marketing channels and vendors, and centralizes the data into a single, private cloud-hosted asset. Biopharma marketing professionals can then easily access and measure how campaign tactics are performing at a very granular level. As a result, your organization can make more agile marketing decisions based on actual engagement behavior.

Integrated Data Warehouse

We do the heavy lifting, loading, validating, and aggregating your data across all your marketing channels. The result is cloud-based, integrated data, housed within a fully scalable architecture, ready for dashboard reporting and/or ad-hoc analysis via a self-service portal.

Cloud Hosted Data Warehouse reducing your infrastructure overhead.

Quick Start Framework, for rapid

deployment of components that easily scale as your data needs grow.

Master Data Management , ensuring

consistency across all data entities and sources.

The Advantage of Multichannel Marketing Analytics

Key Advantages

Easily Track Engagement Tactics • Optimize Campaigns • Enhance HCP Segmentation Efforts • Improve Lead Scoring

Page 2: Multichannel Marketing - aspect-consulting.com · Multichannel Marketing Analytics Analytic Components One Consolidated Data Warehouse for Increased Analytical Power Your Multichannel

Add Dashboard Reporting for Additional Analytical Power

To increase your analysis power, add Dashboard Reporting and gain immediate access to an dashboard portal that enables users to utilize a variety of filters to track and analyze prospect touchpoints and their level of engagement. Aspect can work with you to fine tune and customize metrics to align with your digital marketing practices and analysis goals.

Multichannel Marketing Analytics

Analytic Components One Consolidated Data Warehouse for Increased Analytical Power

Your Multichannel Marketing Data Warehouse will utilize a fully scalable, reusable data load infrastructure to put all the data you need for digital marketing analysis into one consolidated location, increasing your analysis power.

The Data Warehouse is a standalone component, hosted in a private cloud, reducing your infrastructure needs.

Framework components with Master Data Management processing validate and standardize your data, and store it in a format for efficient reporting. Matches of incoming prospects are automatically matched to a master record.

Data is accessible for Ad-Hoc reporting via a self service portal. Add a dashboard reporting module for quick and easy access to your data.

Look up a prospect by ID, name, or email and see how many touch points they received or engaged in.

Look up by tactic to see which targets received it or engaged with it.

Look up by brand to see which targets have engaged with tactics.

Look up by timeframe to see which targets received or engaged with tactics.

Export data for distribution or further analysis, and capture an audit trail of any data exported (export reason, data included, user that exported data).

Aspect Consulting, Inc. |20140 Valley Forge Circle |King of Prussia, PA 19406

Phone: 610-783-0600 option 2|fax: 610-783-5155 |www.aspect-consulting.com