multimedia and online journalism
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Multimedia and online journalism. Alan Regan, Denis McEvoy and Ciara Ní Ghabhann. Ethics of convergence. - PowerPoint PPT PresentationTRANSCRIPT
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Multimedia and online journalism
Alan Regan, Denis McEvoy and Ciara Ní Ghabhann
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Ethics of convergence
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• Convergence is “going to distract journalists, journalism teachers, and journalism students, away from that single most important imperative of the craft - to create an informed society capable of intelligently governing itself.”
• Less investigative reporting• Fewer journalists doing more work
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• Less competition between journalists• Journalists as salespeople• Blurring of editorial content and advertising• “Get it up and fix it later”
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• How to translate ethical standards for print to online journalism
• Ethical relationships between the organisation and its journalists
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“all at once exhilarating, terrifying, baffling, inspiring and damaging.”
- NUJ, 2007
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What is multimedia?
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Multimedia storytelling• Oklahoma city bombing (1995)• Immediate coverage• RTÉ.ie launches – May 26, 1996
Nov. 14, 1996 Jan. 26, 1999
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Advertising potential• UK:
2006 – online: £2bn, TV: £4bn2009 (first half) – online: £1.75bn, TV: £1.63bn
• Online bypasses TV for the first time• Pre-roll vs. mid-roll• Flash potential • “Much more appealing than 30
seconds of bludgeoning.”
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Practicalities• Co-location regarded as essential• Guardian’s pre-2008 setup:
“does that make sense in a 24/7 news operation? No.”
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Production values• Doesn’t need to be as good, says Roussel• “...unencumbered as it is by a broadcast
tradition of high production values.”• Some editors question their popularity
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What works well• Integrated video without repeating the text• Embedded videos
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What works well
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What works well• Integrated video without repeating the text• Embedded videos• Specialists• “Text is cornerstone”• Video use central
- Press gazette• Content is king• Content isn’t king• “Content has no value unless it’s shared among
people. You need a community to talk about it.” – Mark Little
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Why it’s difficult• Trial and error• Time-poor, demanding audience• Skills• Time and cost• Editorial challenges• We still don’t know• How much of it will be
useless?