Multimedia Authoring 1

Introduction to MultimediaIntroduction to Multimedia

What is Multimedia

An interwoven combination of digitally manipulated text, photographs, graphic art, sound, animation and video elements.

Multimedia Authoring 2

Introduction to MultimediaIntroduction to Multimedia

Why use Multimedia ?

Multimedia is normally used to convey a message. It seeks to generate some interaction with the viewer. Generally it seeks to encourage some sort of learning in the viewer.

To learn well:

•An individual should be motivated to learn•An individual should engage with the content•The delivery of the content should encourage recall of previous knowledge or related experiences of the content•An individual should maintain attention for the time necessary for learning to happen.

A combination of words, sounds and images has been shown to best induce learning.Reference: http://deoracle.org/online-pedagogy/teaching-tools/why-use-multimedia-in-your-online-classroom.html

Multimedia Authoring 3

Applications of MultimediaApplications of Multimedia

Business

Until recently, the main application for multimedia in business was for training.

Now multimedia is used:

• to create marketing presentations that advertise and sell products

•to create presentations to present trends/new ideas to management

•to promote a business

•to produce television commercials with unique media content

Multimedia Authoring 4

Applications of MultimediaApplications of Multimedia

Education

Multimedia applications can be used by the teacher or can be created by students to learn and to provide evidence of their learning.

Multimedia Authoring 5

Introduction to MultimediaIntroduction to Multimedia

Web based Training (WBT) and Distance Learning

•computer-based training (CBT) employs the technologies of the Internet and the World Wide Web.

•self-directed, self-paced instruction

•WBT has the advantage of being able to offer up-to-date content on any type of computer platform.

•Web-based training has exploded in recent years.

•Distance learning, also called distance education, is the delivery of education from one location while the learning takes place at other locations.

For example: Element K – La Trobe University’s online training website

Multimedia Authoring 6

Applications of MultimediaApplications of Multimedia

Entertainment

Multimedia computer games simulate a real or fictitious world, in which users play the role of a character and have direct control of what happens in the game. For example: http://www.primarygames.com/puzzles/strategy/battleship/index.htm

The music industry also sells interactive multimedia applications on CD-ROM and DVD-ROM. For example: http://www.multimedia-interactive.com/cdroms.htm

Multimedia Authoring 7

Applications of MultimediaApplications of Multimedia

Newspapers and Magazines

A multimedia newspaper and a multimedia magazine are digital versions of a newspaper or magazine via the World Wide Web.

Today, many print-based magazines and newspapers have companion Web sites that provide multimedia versions of some or all of their printed  

Use of audio, video clips and animations to convey information (ie: weather patterns, election results.

Multimedia Authoring 8

Multimedia Websites

Some web siteswww.magickeys.com/books/bee/indexf.html

www.eyeclick.com/lp/EyeClick.html?_kk=multimedia%20kiosks&_kt=4c0d5316-3635-44fe-8e85-4b773a87ceb0&gclid=CNCC087z25sCFcEtpAodY2V5Aw

www.cocacola.com

www.seenit.co.uk/meet-the-cooler-ebook-reader/073876/

www.sphinxkids.org/index.html

www.saints.com.au

www.betterbusinesspresentations.com/flash-animation-miura.php

www.discoverblackberry.com/8100demo/

www.apple.com/au/iphone/

http://www.ray-ban.com/USA/