Multimedia Project Proposal•Introduction•Objectives of the proposal•What should a proposal contain•Description of components•Scoping questionnaires

Project manager responsibilities:◦ Given the brief ,to offer a realistic ,fair deal in the

time scale and budget for the client and the development team

◦ To make no false promise ◦ To make decisions based on the facts and

assessment of risk

Intorduction

Summarize the development decisions

◦ Based on information received from the client◦ Developer experience ◦ Discussion with colleagues, about treatment

alternatives Give the customer a clear, high level;

understanding of the project

Objectives of the Proposal

Clear undrestanding example:

Contain Suggested schedule and overall cost

Online Projects:◦Needs to be

linked to plug-ins and browsers

◦Nature of site(dynamic or static)

Offline Projects◦Platform that use ◦Reason for the

choice

Treatments may be in competition Relevant treatment for needs Keep the project challenging but possible Considering some costs are unpredictable

before we start

offering alternatives

Convincing the client

costTime

Safe 1 2 3 Exciting FoolishAlternatives

Not long Make impact quickly and clearly Content is unstable do don’t go to detail Make sure the client understand its just

suggestive

Proposal description

General introduction and executive summery

Statement of what the client wants from the website or application

Statement of what the users need from the site or application

Description of the general treatments and the reason for choice

Variations on the treatment that are possible

Proposal content(cont.)

Outline diagram of the proposal structure Description of the human resources needed Work break down and schedule Cost/payment structure Company statement of the proposal

limitation

Proposal content

Description of the Proposal Component

Relate data from scoping questionnaire:◦ Project type definition

What platform /offline/online◦ Purpose

Why multimedia is chosen as a delivery vehicle◦ Executive summery at the beginning◦ Audience type and number

General introduction and executive summery

Attune yourself to the business approach of the client for easier writing

You may not attend initial meeting with client

Show you understand client business◦ Journalist prefer reader for online project◦ Audio visual prefer viewer

Explain for client positive factors of MM environment to meet their needs

Statement of what the client wants from the website or application

Client may interpret the needs of user –Reshape it with your own experience

Predict the interactive level needed from the program to suit the user

Introduce examples of similar programs introduce it here

Statement of what the users need from the site or application

There is no right or wrong answer For same project different companies

suggest different treatments Depends on company experience or up to

an individual Must reflect the aims of client and user

need and explain why it does

Description of the general treatment and the reason for choice

Description of the general treatment and the reason for choice

Online project treatment

Offline project treatment

◦ Walk the client through several sites note their reaction

◦ Focus on user need rather than personal preferences

◦ Home page -set the structure of rest of the site Seek information/entertainment

◦ Mention the expected size for each part◦ Assess the resource required◦ Consider resources and time used for production◦ List the Client wishes and and objective◦ When describing the Check the media list of

customer in questionaires

Online Project Treatment

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Main area of content.

Media selection for each area of content.

Reason for the choice of media.

Offline Project Treatment

Menu 3 minute video

10 minute graphic and audio

26 minutes(2 translation

tracks)

Section 1

Content and media definition

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Area 1 Area 2Content area suggested Portrait

and record of founder

Museum records of special exhibitions

Clients’ wants and needsTo inform the history of the museum √ √To be the center point of a centenary exhibitionTo add a dimension to the exhibitionTo demonstrate the museum’s contribution to the locality.

√

To instill local pride √ √To encourage people to come

Outlines

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Area 1 Area 2Treatment Graphic and audio

about one & a half minutes brief history-linear

UserEase of useAttractive √Motivating √Content brief but stimulating √MemorableCater of all age ranges Youth & AdultTime

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Treatment can be influence by :

◦ Users’ need

◦ Materials

◦ Time to produce

◦ Appreciation of the cost

Reminder

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Help◦ Ideally- Functionality should be simple enough to

require minimal extra help.

Preference◦ Personalize◦ E.g.: Language

OPT : Component

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Choosing media◦ Choose the media that you think is the best suit

the content.◦ Add to a page or spreadsheet. (Client VS Us)

Platform◦ Choose appropriate platform as it can effect the

media decision.

OPT : Component

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Time◦ Put total time of each category

Cost◦ Refer to past experience.◦ Staff, roles and time needed.◦ How many voice-over artist you might need◦ Amount and type of music.

OPT : Component

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Variation on the

treatment

Outline diagram of the structure

Cost/Payment

Description of human resource

Work breakdown and schedule

Common

Time and costs for testing

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Allow for changes from developers.

Proviso that the proposal is subject to the material given by client is of the right type and quality.

Cost – Start & End date

Limitation of a proposal

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Online client-centered project scoping questionnaire

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Offline client-centered project scoping questionnaire

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