multiplatform radio - caroline graze, nrj, germany
DESCRIPTION
Caroline Grazé ( Head of Online and new business Intl, ENERGY, Hamburg, Germany) on how her station embraces multiplatform radio.TRANSCRIPT
Autor: Caroline Grazé, Radio NRJ GmbH
“Hear more about (...) already established brands; and new techniques online to get closer to their audience and provide a more attractive service to advertisers.”
Autor: Caroline Grazé, Radio NRJ GmbH
NEW CONTENT, NEW REVENUE
Autor: Caroline Grazé, Radio NRJ GmbH Autor: Caroline Grazé, Radio NRJ GmbHIN THE BATHROOM
Autor: Caroline Grazé, Radio NRJ GmbHIN THE KITCHEN
Autor: Caroline Grazé, Radio NRJ GmbH
LISTENER = USER
ON THE ROAD
Autor: Caroline Grazé, Radio NRJ GmbHON THE WEB
Autor: Caroline Grazé, Radio NRJ GmbHEVERYWHERE
Autor: Caroline Grazé, Radio NRJ GmbHEXPAND YOUR AUDIENCE
Autor: Caroline Grazé, Radio NRJ GmbHNEW DEVICES
Autor: Caroline Grazé, Radio NRJ GmbH Autor: Caroline Grazé, Radio NRJ GmbH
Autor: Caroline Grazé, Radio NRJ GmbHTARGET THE USER
Autor: Caroline Grazé, Radio NRJ GmbH
ENERGY ONLINE
INTERNATIONALE MOBILE APP (WINDOWS / NOKIA)
Autor: Caroline Grazé, Radio NRJ GmbHEXPAND YOUR TARGETING
Autor: Caroline Grazé, Radio NRJ GmbH
MYENERGY DATING APP
Autor: Caroline Grazé, Radio NRJ GmbH
• community app• login required (optional: facebook)• integrated radiostreams
• demographic data
Audience targeting relevant information for your brand relevant information for programming
relevant information for your customers
Autor: Caroline Grazé, Radio NRJ GmbH
THANK YOU
Caroline Grazé[email protected]
http://de.linkedin.com/in/carolinegraze