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Companyname:ABCEducationalServicesPvt.Ltd.

FoundedinYear:2010

Teamsize:8

Website:

Promoters:

1)ABC

2)XYZ

3)

KeypersonEmail Tel(M): Tel(O):

Referredby:

Industry:Education

Address:

OnelinepitchAnalyticalintelligenceforlearninganddevelopment

Briefoverviewofyourproducts/services:(50-75words)

Weprovideonlineadaptivetestpreptostudents.

Oursystemsarebasedonstatisticalengines,whichareourcoreIP.

Wearelookingatthelargevolume,mid-tierexamssuchasCivilServicesandBankJobs.

Customerpainpoint&solution :(50-75words)

Examshavegoneonlinein2012.Studentsneedtopracticeonline.

Therearenocredibleplayersinthemid-tierexammarket.

Studentbaseisdiverse-currenttechnologyisinadequate.

Solution:OnlineAdaptivestudy.Eachstudentisunique,theirlearningpathshouldbeuniquetoo

BusinessModel :(50-75words)

Annualsubscriptionforonlinelearning

SalesModel:

ChannelPartners

InstitutionalPartners

LeadgenerationthroughSEM.ConversionthroughTele-Sales

Defensibility/KeyDifferences/EntryBarriers:(50-75words)

USP:AdaptiveLearning

EntryBarriers/IP:StatisticalIntelligenceEngines.Thisisourcoreexpertise

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MarketSize&Pricing:(35words)

TheIndiancoachingindustryisexpectedtogrow

fromRs.40,187crore(~$8b)in2010-11toRs.

75,629crore(~$15.5b)in2014-15.[SourceCrisil]

OurpricesvaryfromRs.2000-3000foranannual

studysubscription.

Ourpricingstrategyaimsasreplacingonesetof

booksforpreparationofanexam

DistributionStrategy: (35words)

ChannelPartners

Institutionalsales

Tele-SalesCallCenter

CollectleadsthroughSEM>Followupwithtele-

salescalls>fulfillthroughcash-on-delivery

Whatmakesyourmanagementteamspeciallyqualifiedtobuildthisbusiness?(corestrength) (50-75words)

ProductInnovation:foundershaveextensiveresearchexperienceinanalyticsacrossdomains.Retail,Logistics,

Real-Estate,GIS,Online..andothers.Severalinnovationstoourcredit.

Abilitytocreatecollaborativeeco-systemwitheducationists,statisticians,andIT

WehavebeentrackingonlinebehaviorinIndiaforEducationsince2004

Weunderstandthetier-IIinIndia

Customers:existing&potential1)RetailCustomers(over3000students)

2)ChannelPartner:Pearson+10othere-complayers

3)Institutional:Univ.ofAllahabadandothers

4)

5

Competition:1)Meritnation

2)WizIQ

3)Vritti

4)TCYOnline

5

UseINR(crores)orUSD(millions)

Fundinghistory:

2010Seed:~55Lakhs

2011RaisedRs.25Lakhsfor5%equity

Financials:RevenueinlastFinYear:Rs.26Lakhs

Totalfundseeking:Rs.2.5Crores

PremoneyValuation:

Useoffunds:-

Tele-SalesandDistribution62.5%

BusinessDevelopment12.5%ProductDevelopment25%

Forecastpost

funding

Revenue

InCroresGrossprofit

Mar

(

FY12(Unaudited) 0.26 -0.24 -92

FY13(Projected) 5.2 -3.7 -71

FY14(Projected) 10.6 1.75 16.

FY15(Projected) 15.4 4.2 27

FY16(Projected)

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KeyTeammembers:-

SrNo. Name Qualification

Current

designationand

roleplayedinthe

organization

PastExperience

1 ABC

IIT-Kharagpur,Univ.

ofWisconisn

Milwaukee,Lubar

SchoolofBusiness

Founder,

Managing

Director

BusinessConsultingforMu-SigmaInc.Analytic

solutionsforlargeretailers,Business

Development

Researchonconsumerchoiceandonline

marketing

2 XYZ

IIT-Kharagpur,Univ.

ofWisconisn

Milwaukee

Co-founder,

Director

Exp:BusinessConsultingforMu-SigmaInc.

Managedalargeconsultingengagement

LecturerataUSUniversity.Designedand

Managedonlinecourses

3 DEF

MSc(Statistics),

ScienceCollege,

Kolkata

R&DLead ResearcheratIndianStatisticalInstitute(ISI)

4 LMNMSSwaminathan

InstituteContentLead

WorkedatTIFR,reportedtoRatanTata

Wroteover40chaptersforNCERTbooksfromVI

toXIIthstandard

5

Product

Development

(IT)Vendor

Mid-Sizedcompany

with80-100

employees

ITServices

6

Web

Development

Vendor

SMEwith25

employees

WebServicesfor

information

portals