Mungo: Dealers MeetA Presentation By Phase 1 Events & Entertainment Pvt. Ltd.

DealersMeet

Brief & Objective

!•To create a platform for Mungo to present itself to the market!!!•To create a platform for the brand to connect with an specific TG

•To establish the Swiss quality and connect with the brand Mungo

DealersMeet

Our Approach

We propose the following communication approach:

Pre - EventInviteRSVP through Tele – calling

Event DayAmbience & DécorOpening Act

Event RecallGiveaway Option

DealersMeet

Invite

To establish the Swiss connect we propose the following invite options:

•Mungo Branded Chocolate•Snow – globe

Both these options are related to Switzerland and will be welcome by the dealers and their families

DealersMeet

RSVP

We propose a round of Tele – Calling to confirm attendance at the event

This will also make the dealers feel special. It will be an added personalization touch point

DealersMeet

Event Day

Pre – Function AreaAs the dealers walk towards the hall, they are greeted by Swiss flags

At the entrance there will be hostesses in black dresses with orange piping welcoming them

DealersMeet

Event Day

Pre – Function AreaThere will be large drop down banners speaking of Swiss heritage

As the guests wait for the doors to the hall to open, wine and cheese will be served to them

DealersMeet

Event Day

Ambience & Décor As the guests are waiting to enter the hall, there seem to delays

One of the client’s bursts in and ushers the guests in.

The guests are greeted by the sight of an unfinished set

DealersMeet

Event Day

Opening ActOne of the clients grabs a mike and announces ‘Call in the Mungo Men’

Workmen dressed in smart orange overalls and boots enter the hall and begin working on the set

Within minutes the set is completed and the client formally addresses the audience

DealersMeet

Event Day

Ambience & Décor Switzerland is synonymous with ice and snow.

Snow tunnel can be created using cotton.

The bar counter can be made to look like ice bar using dry ice.

DealersMeet

Event Day

Opening ActA song can be composed exclusively for Mungo and this can be performed by a famous band.Models can walk the ramp wearing gowns and costumes designed using Mungo products.

Details of each product can be displayed on the tables for the guests to see.

DealersMeet

Event Day

Opening Act OptionalThe invitees are taken to an outdoor space

There is a thin tightrope that stretches from a high point atop the stage to the center of the guests

The artists walk down the tight rope and the narrative during this act is along the lines of

If your life depends on it, Choose Mungo

DealersMeet

Event Day

Presenting MungoAs the client makes a speech about Mungo, he shall speak of the large projects acquired

As each project is mentioned, 2 hostesses accompanied by follow-spot will unveil the miniature models of the same

DealersMeet

Event Day

Displaying Mungo Products

Very classy & unique, the products can have trivia about Mungo and Switzerland.

Various Mungo products can be used as table-top collaterals.

DealersMeet

Post Event Recall

Giveaway OptionTo remember Mungo by we propose the following items in a branded goodie bag as a takeaway• Swatch• Swiss Cheese• Victorinox• Cow Bell

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