muru-d deck
TRANSCRIPT
SingaporeClass#1DemoDay
March21,2016
@murudsin#murudDEMO/murudsin
Agenda
• GuestSpeaker• CohortIntro• Startup5MinutePitches• NextStepsformuru-D• Expo• NetworkingEvent
ChinHuLim
NonExecDirectorTelstraManagingPartnerofVCfirmStreamGlobal
TheJourneytoDemoDay
SingaporeClass#1KeyNumbers
119 InvestorsEngaged9 Teams
Russia Singapore ThailandThePhilippines Vietnam
5 FemaleCo-Founders
27 AdvisoryBoardMembers
SingaporeClass#1KeyNumbers
S$236KRevenueGenerated
JobsSingapore:319Regional:44
RaisedS$1m+
13KPayingCustomers
Get the most out of your credit cards
Claim 5% of spend1k yearly value
Claim 1% of spend0.1k yearly value
OptimisedUnoptimised
Many of us are using the wrong cards
5 Million new cards issued each year
We match consumers with the right card
Based on your spending profile
Exact credit card savings & rewards
Widest coverage of promotions
Updated daily
2000 updatedpromotions
11 banks6 membership
Revenue Model
$20-70 per confirmed card sign-up
Customer Acquisition - Transactional
Recommends New Cards
Spending Profile
SEO and Online Ads
Customer Acquisition - RelationshipsWe build relationships with cardholders
Relationships allow value at fraction of cost
CARDABLE CARD REFERRALS
Promotion Finder Card Manager
Competitive landscape
Cardable GobearComparison
sitesBank
sites/appsUnbiased Card
recommendations based on spending
# of card promotions 2000+ 0 0 300+
Mobile app
14 45 62 101 120
0
50
100
150
Oct-15 Nov-15 Dec-15 Jan-16 Feb-16
40% averagegrowth in referrals
We’re able to grow fast
# of card referrals a month
Ray OwCEO
We’re experienced in banking & tech
DayaCTO
Tech Biz Analyst in Merrill Lynch,Julius Baer
Full stack developer, Android Coach
Advisors• Rohit Jamwal (Director at Citibank) • Kenneth Lam (Serial Entrepreneur)• Ayla Kremb (Customer success expert)• Roderick Chia (Founder of rodVenture)
Accelerated by
Growth Plan
Markets Active Users Card ReferralsRevenue Potential
(yearly run rate)
Now Singapore 6,000 200 $14k
2017Singapore,
Philippines, Indonesia400,000 13,500 $1m
2020 10 Countries in SEA 3m 100,000 $7m
Seeking to raise $200k to grow12 month runway
Build 2nd
app tool
Expand in Philippines &
Indonesia
Grow app usersto 400k
TechnologyMarketing Content
lawcanvas.com
The best contract management service for businesses in Asia
Contract Management is a Mess!
Which contract do I use?
Where’s the right version?
Updating with correct clauses
Wrong details given Corrections and
revisions
Print, sign, scan, fax –no time for
this!
Wrong version sent to contact!
LawCanvas: From 3 Weeks to 3 Days
Create Collaborate E-Sign StoreA contract from our APAC contracts library
Share, edit, discuss, and track version history
Anytime, anywhere
All your contracts stored in one online repository
1 2 3 4
5 person digital agency
50 contracts / year
Tedious and manual
Meet Sharon
Amount lost
InefficiencyRisk of mistakes Lost sales
$15,000$5,000$5,000
Total $25k / year
Value To Customers
$1.8k / year
InefficiencyRisk of mistakes Lost sales
$15,000$5,000$5,000
Total $25k / year
MakingContractManagement10x Better
1My FirstServiceAgreement
SERVICE AGREEMENT
TheParties
DefinitionsCommencement andContract DurationPerformance ofContract
PaymentbytheClient
Reimbursement
DelayinPerformance
Intellectual Property
LawandJurisdiction
Signing
Insimpleterms…TheClientandContractorhavecometoanagreement.
Insimpleterms…TheClientisengagingtheContractorforcertainservicesthatthelatterprovides.
Create
A contract from our APAC contracts library
ThePartiesDefinitionsCommencementandContractDurationPerformanceofContractPaymentbytheClientReimbursementDelayinPerformanceIntellectualProperty
LawandJurisdictionSigning
SERVICEAGREEMENT
My FirstServiceAgreement
Insimpleterms…TheClientandContractorhavecometoanagreement.
Insimpleterms…TheClientisengaging theContractorforcertainservicesthatthelatterprovides.
YodaObi-WanKenobiDarthVader
g
10:32pm
HiHan,justcheckingthatyourofficeinSingaporeisat15BukitPurmei Rd, Singapore654321?
HanSolo10:32pm
Yes– justmakesurenottotelltheEmpire!
LukeSkywalkerCollaborate
Share, edit, discuss, and track version history
2
E-Sign
Anytime, anywhere
My FirstServiceAgreement
TheParties
Definitions
CommencementandContractDuration
PerformanceofContract
PaymentbytheClient
Reimbursement
Delay inPerformance
IntellectualProperty
LawandJurisdiction
Signing
Draw Upload
Confirm
ClearSignatureforHanSolo
3
Store
All your contracts stored in one online repository
ZAdditional InformationCreatedBy Luke
SkywalkerLastEditedBy Luke
SkywalkerLastOpenedBy
HanSolo
EditableBy HanSolo,LukeSkywalker
Tags Follow-Up Jedi
Comments KeepthisawayfromDarthVader!
��
4
PRO
$49.99
Per user per month
STANDARD
$9.99
Per user per month
ADVANCED
$29.99
Per user per monthOnline doc editing
Collaboration
E-Signature
Permission Controls
Approval Workflows
Integrations
$1,800 / yr for 5 users
Pricing
Per user per month
Market Opportunity
20,000 companies in SG X $1.8k / yr = $36m
APAC$5b
SEA$500m
SGP$36m
Traction
Oct15 Feb16
Business Sign-Ups
1,560
3,600
30%Returning
Oct15 Feb16
2,400
8,000
Contracts Generated
16%Monthly Growth
35%Monthly Growth
User Engagement
LawCanvas has been a handy site for us to create contracts for our interns and part-timers very quickly.
Takes just a few minutes to get an agreement set up, and has saved us so much time.
Quek Siu RuiCarousell
Daniel Leong CEOKPMG, Founder Institute
Mark Png CTOIT Head at Mediatrack P/L
Harry Fu Head of GrowthPenroads
Shuyin Yeo Legal AnalystUniv. of Exeter Law
Charles Guo Legal AnalystSMU Law, Oracle
Team
Investors
Crystal Horse Investments muru-DGolden Gate Ventures
Capital Raising
700,000$
Additional 18 months runway
Used for Product Development, Marketing, Sales
Launch in AUS, MY, HK
Secure 3,000 paying customers in AUS, MY, HK
Seeking Advisors
In-house Legal Advisors
Sales
Procurement
Contract Managers
“Connecting e-commerce in South East Asia”
GCall
Buyers lack trust of buying on e-commerce websites 2
Language barrier is a challenge in SEA E-commerce for buyers and sellers
3
“Click to call” button
Easy to connect to customer supportAnd call direct to the right customer service agent
With the right language
GCall mobile application:
Business owner
GCall is simple to set up and easy to use
No maintenance
One click installation
Pay as you go
Work any time
Push sale
Work any where
8
GCall has delivered a 20% increase in calls to our 8 trial customers since January
9
20% call/day in warm saleincrease
The market opportunity is large 10
80,000SME-websites in Vietnam
22% growth in 2016
SouthEastAsia($21bn)
Vietnam($1.2bn)
11
800,000SME-websites in SEA
Plug In Application
The market opportunity is large
Product road map12
30 websites100 users
2016 2017 2018 +
3 000 websites10 000 usersin SEA.
30 000 + websites100 000 + usersin SEA
8 trial websites10 users
01/2015
Business model13
1. Subscription per user:
A. Entry Level – one month free trial
B. Standard level – $60/year/user
2. Multilingual service - $1.00 per call minute
Competition begin to open in South East Asia14
No translation
Complex
Simple
Translation
*Local Call Centers
GCall
7
FOUNDING TEAM
Our advisors16
Prof. Cha Virginia• Adjunct Professor,
Entrepreneurship INSEAD
• Institute of Innovation and Entrepreneurship, Singapore Management University
Prof. Mai Thanh Phong• Vice President of HCMC University
of Technology
• Director of Technology Business Incubation Center of Hochiminh City University of Technology
We are looking for investors17
• SOFTWARE SCALING
• CUSTOMER ACQUISITION
• MARKETING
• MULTILINGUAL BPO WORKFORCE
$ 750 000
Problem$23 Claim Cost
Doctor Charge$15
Admin$3
Fraud Risk$5
Current System
3 - 6 monthsTime
Doctor Liaison Officer Courier Checker Claims
DepartmentFile
Records ApprovalCourier
SolutionCurrent System with Stash
$19 Claim Cost Doctor Charge
$15 Admin
$1Fraud Risk
$2
Savings
18%($4)
Stash
$1
Time
Stash Approval
2 weeksDoctor
Business ModelCustomers: Health Insurance Companies
$100per doctor per month
$1per claim
Philippine Market100M population
$700M private health insurance market
63M claims annually
70K Active Doctors
Team
Omar Cruz, CEO
12 Years IT experience; Handled software
projects for banks and handled software teams
Joyce Paulo, COO
11 years IT experience focused on User Experience
Design projects for Healthcare ERP
Marlon Ingal, CTO
15 years IT experienceTechnology; Previous project
with Surgeons; Startup Founder
Advisors
Julien De Salaberry
More than 15 years in Healthcare
HealthTech Thought Leader, Investor, Advisor
David Ng
25 years in Financial Services, Healthcare,
Biotech
Carmencita Reyes, MD, FPCP
24 years GastroenterologistHead of Medicine, Wesleyan
University, PH
Traction
Health Insurance Companies Hospitals/Clinics
Doctor’s Associations Government
3000 Registered Doctors
Paid Pilot Paid Pilot
Endorsed
Raising US $500KSalesEngineers Support
Projection
Sep 2015:Pivot Idea
Got in muru-D
Nov 2015: Raised $40K
Dec 2015: HIMAP
endorsement
Jan 2016:1st Customer
Feb 2016:2nd Customer
Mar 2016:Demo Day
Raising $500K
Jul 2016: Open
Revenue Tap
Jan 2017: 3rd
Customer
$20K contract value
$20K contract value600 subscribed
doctors
Cybersecurity, Simplified
www.apvera.com
INCREASE IN CYBER ATTACKS
80 millionrecords
BUSINESS & IT TRENDS
Bring Your Own Device
More Open Networks
Social Engineering
More Apps, More Data
STATUS QUO
MARKET
Cybersecurity: Data and Analytics
$6 BILLIONTrend to 80% of $170B Cybersecurity
PROBLEM
EmployeeDissatisfaction
EmployeeActivism
EmployeeEspionage
EmployeeMonetary
Average Cost Per Breach
$3.8 million
INSIDER TREAT
SOLUTION
RESULT
BEHAVIOR ANALYSIS & ANOMALY DETECTION
Leverages user knowledge learned
To identify a change from “normal”
threshold
User Activity
Anomaly detectedin user behavior
BENEFIT
who what when where why how
Unauthorized Access
Policy Violations
Internal Reconnaissance
Suspect Data Loss
Suspect Data Hoarding
MODELCybersecurity, Simplified
SAAS Model
Zero Expertise
Quick Deploy
Enterprise$150kARR
MidMarket$60kARR
SMB$15kARR
R
R
R
BENEFIT
AVERAGE BY SEGMENTATION
CROSS & UP SELL
IntrusionDetect & Prevent
Behavior Analytics
PredicativeAnalytics
TRACTION
Q416Q116 Q216 Q416
2016 ARR(EST)
$430KGrowth(CAGR)
27%Revenue$30K
March 16Launch
GROWTH
15+
Strategic Partners INDUSTRY VERTICALS
Financial
Healthcare
Insurance
Technology
+More
COMPETITION
PreventionDetection
Analytics
Behavior Analytics
TEAM
Eric MeyerCEO
Patrick ChongVP Biz Dev
Vipul HariVP Engineering
Thank YouApvera Insight™Insider Threat Intelligence
VISIT US ONLINEwww.apvera.com
DROP US A [email protected]
USA Address2443 Fillmore St #380-7232San Francisco, CA 94115
Phone+1 415 891 2270
Singapore Address20 Maxwell Rd #09-17Singapore 069113
Phone+65 3158 8697WATCHING YOU
one stop for your daily chores!
111
CONFIDENTIAL 113
Cooking Laundry / dry cleaning
CleaningOn-demand
CONFIDENTIAL 114
Screenshots: customer app
CONFIDENTIAL 115
Screenshots: supplier app
Customer Acquisition Cost: ($5)
Average Order Value: $55Take Rate: 25%
Net Revenue: $12
Average Repeat Orders: 5x
Unit economics
CONFIDENTIAL 116
0
500
1,000
1,500
2,000
2,500
3,000
May June July August September October November December January
Customers
Transactions
sendhelper growth
20% m/m growth
Note:cookingandlaundrylaunched inJanuary CONFIDENTIAL 117
CONFIDENTIAL 118
US$350b global market
US$30b in Southeast Asia
Growth rate: 9% per annum
CONFIDENTIAL 119
ServicesCleaning, cooking, laundry / dry cleaning
SpeedFulfilling orders as fast as anyone
QualityEvery job rated and monitored
Differentiation
CONFIDENTIAL 121
Developers35%
Marketing35%
Operations30%
Expenses
0
1
2
3
4
5
2015 2016 2017
S$
m
Bookings
Investment opportunity
Raising S$850,000 (2-year runway)
CONFIDENTIAL 122
We have a strong teamand experienced investorsMax Founder
Jatin Founder
Ramneek Founder
Orlando Tech
Dheepu Ops
muru-D Accelerator
Frontier Investor
• Ran a corporate law firm in U.S.
• In-house strategy for Goldman Sachs
• Developed trading platforms for Stan C
• Full-stack developer
• Managing customer relations
• International and backed by Telstra
• Global accelerator and consultancy
Manisha BD • Sales with MNC banks
Try us with a discount: ‘laundry10’ or ‘demoday5’
And please send me [email protected]
sendhelperteam @sendhelper
Keydatesforthisyear
OpenforApplications
June2016
Cohort#2Selection
Sept2016
MidpointMilestone
Dec2016
InternationalTrip
Jan2017
DemoNight
March2017
FoundersMentors
Advisors
Investors
WaysinwhichyoucanbeinvolvedSubjectMatter
Experts
Thankyou!