museu picasso 2.0 + other digital stories
TRANSCRIPT
Museu Picasso 2.0 + other digital stories
Facultat de Biblioteconomia i Documentació, 20 maig de 2010Palazzo Strozzi, Firenze, Nov 19 Conxa Rodà Florens 2010
Museu Picasso de Barcelona
� Opened in 1963 by Picasso’s express will
� Donation of 900 works to the city in 1970
� essential for the knowledge of the artist training period until
blue period, then jump to 1917 stay in Bcn and to 1957 with
the series of Las Meninasthe series of Las Meninas
� 1,3 M visitors / year
Summary
1. The Web redesign1. The Web redesign
2. The Online Collection
3. Social Media
4. Future digital projects
www.museupicasso.bcn.cat
Internet MPB goals 2009-2010
� make the collection accessible
online
� develop the virtual classroom,
with multimedia educationalwith multimedia educational
resources
� get actively involved in the
social webs or Web 2.0
Social Media, social networks
• the social networks are not about TECHNOLOGY
• they are CONVERSATION, INTERACTION
• they are pure COMMUNICATION
• they are a magnificent
OPPORTUNITYOPPORTUNITY
• content produced and shared by all
Why museums are on 2.0
strategic points of presence for:
� encouraging DEBATE and PARTICIPATION
� building community� building community
� extending knowledge
Social use of the Internet is changing. Companies and institutions have to adapt and develop their strategic use of the Internet. The use of the SNs has become a strategy (of communication, of the whole organization).
What 2.0 users do
participate interact
contribute publish
connect debate criticize
tag listentag listen
evaluate create link
converse propose cooperate
recommend share
Photos taken by the Museun uploaded to Flickr:
behind-the-scenes, work-in-progress, audiences, events
•launch multimedia audioguide
•complete the online collection
•increase users’ interaction (and quantity of fans,
followers, readers, subscribers)
•2.0 Guidelines edition
Coming soon: future projects
•2.0 Guidelines edition
•a good + doable 2.0 Analytics system
•Mobile applications (iPhone, iPad)
•Interactive space inside the museum
•To achieve an integration of Social Media into
the general communication policy online and
onsite.
A picture lives a life like a living being, experiencing changes everyday life imposes. This is natural enough as a painting only lives through the person who is looking at it.
Pablo Picasso, 1935
[Tip: think Website instead of picture:
the user as protagonist, the user as interpreter = the 2.0 user]