Museum As Platform

Download Museum As Platform

Post on 16-Nov-2014

2.117 views

Category:

Design

0 download

Embed Size (px)

DESCRIPTION

Panel session for American Association of Museum 2009 Annual Meeting in Philadelphia.

TRANSCRIPT

<ul><li> 1. Museum as Platform: Envisioning Visitors as Creators &amp; Contributors Matthew Fisher President, Night Kitchen Interactive</li></ul> <p> 2. Join us on twitter. Tweet with #aam09 Tweet your questions &amp; comments #aam09 3. Museum as Platform </p> <ul><li>Online exhibits that showcase creative responses to collections and encourage visitors to participate in the dialog. </li></ul> <p>skepticalvoicesounds complicated#aam09 Less than a second ago 4. Museum as Platform: A Hybrid Model </p> <ul><li>Conventionalonline exhibits </li></ul> <ul><li>Authoritative Voice </li></ul> <ul><li>Museum-Curated </li></ul> <ul><li>Multiplicity of viewpoints</li></ul> <ul><li>Visitors create and contribute </li></ul> <p>Continuum of Voice and Authority Visitor-as-Curator Crowdsourced curiousattendeehmm Not sure I get it. Like to see examples.#aam09 Less than a second ago 5. Delaware Art Museum:Art of Storytelling, Curated Original Stories Curated Original Stories 6. Picture a Story Educational ActivityPicture a Story educational activity 7. Submit Stories to Art of Storytellings online collection Submit Stories to online collection 8. Experience stories in the online collection online collection of Visitor Stories 9. Smithsonian Photography Initiative:click! photography changes everything Smithsonians Click! Photography Changes Everything 10. Creating a collaborative view of photography Expert narratives create a collaborative view of photography 11. Inviting visitors to submit their own stories Invites visitors to submit stories 12. Visitor stories appear alongside curated stories Visitor stories appear alongside curated stories 13. Smithsonian National Museum of American History: Star-spangled banner online exhibit Smithsonian Museum of American History 14. A blend of traditional and curatorial narratives Blend of traditional curatorial narrative 15. Oh Say Can You Sing? Youtube national anthem singing contest And visitor content: YouTube singing contest 16. Flag mosaic of visitor stories from Flickr Flag mosaic of visitor stories from flickr 17. Rosenbach Museum and Library: 21 stCentury Abe Rosenbach Museum and Librarys 21 stCentury Abe 18. Combining traditional and historical narratives Combines traditional historical narratives 19. Presenting creative responses by an artist, musician and comedy troupe with creative responses by an artist, rock musician and comedy troupe 20. Visitors can submit their own examples of Found Abe Invites the visitor to submit Found Abe sightings 21. Creative activities include a poster-making contest And creative activities: poster-making contest 22. University of Michigan Museum of Art: Dialogtable UMMA dialogtable interactive installation 23. Visitors can explore creative responses to collections Visitors explore creative responses to collections 24. Movies were inspired and created by artists and community members From Dancers to artists, facebook-style profiles and art making demos 25. Visitors can submit new movie ideas on the Dialogtables website Visitors submit new movie ideas via a website 26. SFMOMA: Country Dog Gentlemen Travel to Extraordinary Worlds SFMOMA touch screen kiosk and website 27. Animated stories about modern artworks Animated stories about modern artworks 28. Educational activities let visitors make creative responses Educational activities for visitors to create responses to works 29. Creative responses can be submitted to the SFMOMA Website and submit their creative responses to the SFMOMA website 30. Museum as Platform </p> <ul><li>Online exhibits that showcase creative responses to collections and encourage visitors to participate in the dialog. </li></ul> <p>skepticalvoiceSTILL sounds complicated why bother?#aam09 Less than a second ago 31. Challenges </p> <ul><li>Trust, </li></ul> <p>Effort Audience 32. CONCLUSION 1. Libraries and museums evoke consistent, extraordinary public trust among diverse adult users. 33. Internet Use related to in-person visits internet use is positively related to in-person visits to museums and libraries 34. Effort </p> <ul><li>Collaboration is messy </li></ul> <ul><li>New processes, guidelines and management </li></ul> <ul><li>More time to produce </li></ul> <ul><li>Requires moderation </li></ul> <p>skepticalvoicesounds like it could be a major headache#aam09 Less than a second ago 35. Audience Data from Forrester Research Technographics surveys, 2008.For further details on the Social Technographics profile, see groundswell.forrester.com. 36. Addressing the Challenges </p> <ul><li>Trust </li></ul> <p>Effort Audience 37. Addressing Trust Issues Source: Neilsen Trust in Advertising Report, October 2007 49 Average Trust Response 18 Text ads on mobile phones 26 Online banner ads 34 Search engine ads 38 Ads before movies 49 Email (I signed up for) 49 Brand sponsorships 54 Radio 56 Magazines 56 TV 60 Brand websites 61 Consumer opinions posted online 63 Newspapers 78 Word of mouth %To what extent do you trust the following forms of advertising? (% responding trust completely or trust somewhat) execdirectcan u compare a van gogh wall label to a shampoo ad?#aam09 Less than a second ago 38. Addressing Trust Issues open, inclusive, trustworthy experience by balancing authoritative museum narratives and visitor-contributed voices 39. Addressing Effort </p> <ul><li>Collaboration does take time </li></ul> <ul><li>Tools make it infinitely more feasible </li></ul> <ul><li>Museums can produce something beyond typical limits </li></ul> <ul><li>A richer array of responses to collections </li></ul> <p>learnedPhdWho says visitor voices are richer than my expert voice?#aam09 Less than a second ago 40. Addressing Audience: 18-24 Data from Forrester Research Technographics surveys, 2008.For further details on the Social Technographics profile, see groundswell.forrester.com.youngandhipembrace our creative input and well built it ourselves!#aam09 Less than a second ago 41. Addressing Audience: 12-17 </p> <ul><li>64% of online teensages 12-17 have participated in one or more among a wide range ofcontent-creating activitieson the internet. </li></ul> <p>- The Pew Internet &amp; American Life ProjectDecember 2007 exhibitcuratorbut what about exhibits for the general public?#aam09 Less than a second ago 42. Conventional Online Exhibit versus CONVENTIONAL ONLINE EXHIBIT SPECTATORS 43. Online Exhibit Encouraging Social Participation SPECTATE JOIN COLLECT CRITIQUE CREATE 44. </p> <ul><li>THE BOTTOM LINE </li></ul> <p>execdirectwell, thats cool. But what about bringing folks in the door?#aam09 Less than a second ago 45. Philadelphia Cultural Engagement Index </p> <ul><li>Creative Personal Practice </li></ul> <ul><li>Audience-Based Attendance </li></ul> <p>- Philadelphia Cultural Engagement Index,Greater PhiladelphiaCultural Alliance, March 2009 </p> <ul><li>Dancing/Singing </li></ul> <ul><li>Taking Artistic Photos </li></ul> <ul><li>Curating photos </li></ul> <ul><li>Museums </li></ul> <ul><li>Cultural Institutions </li></ul> <ul><li>Live Performances </li></ul> <p> 46. Philadelphia Cultural Engagement Index </p> <ul><li>More Creative Practice = More Attendance </li></ul> <p> 47. Encouraging creative participation in visitors online will also lead to greater visitation onsite obviousplantawesome presentation, dude!#aam09 Less than a second ago </p>