museum next program 2012

Barcelona 2012

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It is just four years since the first MuseumNext brought together seventy people in my home town of Newcastle-upon-Tyne to talk about participation and technology within a museum context.

That initial meeting confirmed to me that a growing number of people working in museums wanted to step beyond the ordinary, share best practice and ask ‘what next?’

Every year the conference has grown, bringing together a community of like minded people and daring us to push the boundaries a little more.

Many of you have taken this journey with us, and the stories that friends made at previous MuseumNext events have shared with us about the exciting projects that they have attempted, have inspired us to be braver when programming this years conference.

This year we have almost three times the presentations that we shared in Edinburgh at MuseumNext 2011. We’ve added workshops and a series of fringe events. As you’ll see from the acknowledgement page this has only been possible because of the support of the wider museum community and institutions here in Barcelona. We hope that you enjoy Barcelona and that the presentations that you enjoy over the next few days will inspire you to be brave. Jim Richardson Sumo, UK Co-chair of MuseumNext 2012 @sumojim

It’s a real pleasure and an honour to welcome you to Barcelona for the first edition of MuseumNext outside the UK.

Digital media in museums is addressed worldwide to enhance audiences engagement and better fulfill museums’ mission as places of knowledge, discovery, learning, entertainment and participation. The quality of the keynotes and presentations at MuseumNext Barcelona will certainly help us all to further explore that road and exchange experiences with colleagues from around the world. We are happy that Barcelona is the place where this is happening. With MuseumNext coming to the city and having been nominated Mobile World Capital, it is a good time to advance in our digital performance. Our audiences deserve as much and our museums should do no less. Thank you for coming here and my warmest thanks to Jim Richardson, for having offered me the opportunity to co-chair this Confer-ence and for having chosen our city to host it. I wish you all an outstanding MuseumNext experience. Have a pleasant stay, enjoy our museums as well as our food and climate! Conxa RodàMuseu Nacional d’Art de Catalunya, BarcelonaCo-chair of MuseumNext 2012@innova2

Welcome to MuseumNext

Thursday, 24 May 2012 Registration opens CCCB Teatre foyer Tea, coffee and ‘hello’. You can also collect your delegate bag if you haven’t already. Welcome address CCCB Sala Teatre Jim Richardson SUMO Marçal Sintes CCCB Founder of the MuseumNext Jim Richardson and the Director of the Centre de Cultura Contemporània de Barcelona, Marçal Sintes welcome delegates to Barcelona. Opening keynote CCCB Sala Teatre Nancy Proctor Smithsonian Institution Nancy Proctor, Head of Mobile Strategy & Initiatives at the Smithsonian Institution discusses revolutionary and radical practice in museums.

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Image credit: Mar-Ina Uhrig, Mediamatic

Telling stories through numbersTijana Tasich & Elena Villaespesa TATE Want to make sense of online metrics? Care about real users and how they engage with your content? Want to increase the benefits of online metrics for your organisation? Measuring online performance has never been more important. In this session you will hear how the analytics culture has been spreading across Tate, and some of the challenges met on the way, all illustrated by examples.

Museum Analytics: What can museums learn from each other?Rui Guerra INTK Museum Analytics is an online platform for sharing and discussing information about museums and their audiences. Professionals can learn about the progress of their museum’s social networks and get inspired by other museums. During this presentation, Rui will share the outcome of analysing the social network activities of more than 3000 museums. This session will be hosted by Jasper Visser from Inspired by Coffee

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Dulwich OnViewShapa Begum, Ingrid Beazley and Andrea Szeplaki, Dulwich Picture Gallery Dulwich OnView (DOV) is probably unique; it is a museum blog run in partnership with the local community. It is a very effective marketing tool posing as a local community blog which in effect introduces people to Dulwich Picture Gallery (DPG). The community contributes the majority of the posts which increases DPG’s credibility, encourages conversations and increases site traffic. Find out how DOV was created, encourages participation and reaches new audiences. Where content is king, collaboration is keySusie Stubbs, Creative Tourist and Emma Bearman, The Culture Vulture Find out how to use technology more effectively by creating new ways of working. This session looks at how offline collaboration creates online impact, how to work with multiple content creators, and how to create a ‘trusted voice’ within the busy digital marketplace. Expect jargon-free, practical examples from these award-winning digital marketers, and discover how you can create credible content that maximises budgets, profile and user engagement. This session will be hosted by Laura Fox from Qatar Museums Authority

Keynote in conversation Nancy Proctor Smithsonian Institution An informal question and answer session; this is a great chance to put your questions to an internationally recognised expert on mobile technology in a museum context and to learn more about the subjects raised in the opening keynote. This session will be hosted by Alyson Webb from Frankly, Green + Webb.

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Touch and Go(gh)Jolein van Kregten, Van Gogh Museum and Ebelien Pondaag, Fabrique. Van Gogh Museum has an in-gallery experiment interactively showing technical research (e.g. overlays of x-rays) on fixed tablets next to the original paintings, made by the AR Lab of Royal Academy of Art, The Hague. This experiment is part of a larger strategy to engage audiences in and around the museum, using new media. Together with Fabrique, the museum is developing a tablet magazine where the research results can be accessed in an engaging and intuitive way.

An exhibition, an interactive game and an iPad motion comicDavide Zanichelli, Netribe srl ‘Money and Beauty. Bankers, Botticelli and the Bonfire of the Vanities’ tells the story of the invention of the modern banking system. Visitors are accompanied throughout the exhibition by an interactive game entitled Follow Your Florins, in which they can decide how to invest 1,000 (virtual) florins with the aid of an animated narrative accessible through 15 touch screens. This session will be hosted by Jasper Visser from Inspired by Coffee

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Lunch and networking

A buffet lunch will be served in the lobby of the CCCB Teatre.

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Above: Van Gogh Museum interactive

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Travels with Data: Opening and Using Your Collections DataSteve Devine & Julian Hartley, Manchester Museum Opening data from The ManchesterMuseum and Whitworth Art Gallery atCulture Hack North led to a fantasticresponse on our social media network and was picked up by The Guardian Datablog and BBC Front Row. Perhapsmore importantly we were able toengage for the first time with a community of developers looking at andusing our data and collection imageswith a fresh perspective.

A crowdsourced, networked, shared, mobile thingMerete Sanderhoff, Statens Museum for Kunst, The National Gallery of Denmark Nine Danish art museums want to explore how we can build a sustainable mobile platform that fulfils actual user demands. In order to find out, what’s more natural than collaborating with the users? The project stands on three dogmas: Co-creation with target users, using social media as a platform and making all the content reusable under a Creative Commons License. This session will be hosted by Jim Richardson from Sumo

Roots 2 Share: from dusty photographs to dynamic eventsDiederik Veerman, curator/educator Museon 40 year old photos, stored in two Dutch museums, have been brought back to the source; a small Greenlandic community. There, the photos triggered storytelling. Children went to the older Inuit to document their memories and preserved these online. In Holland, the same images were vital elements in an award-winning exhibition and a variety of public-participating activities. What are the chances and challenges in sharing old photographs with loads of people, in and far outside the museum?

Think less about history and more about imaginationJohn Coburn, Tyne and Wear Museums Museums can spend too long sharing collections with Web 2.0 platforms that have little to no ‘social currency’, while failing to recognise the collective appetite for specific museum objects. This session will explore the potential value of deconstructing the ‘museum online collection’. It will encourage delegates to think more strategically and creatively when sharing collections online and to focus completely on what inspires the public imagination. This session will be hosted by Laura Fox from Qatar Museums Authority


We used augmented reality, now what? Hein Wils & Ferry Piekart, Independent Consultants UAR and ARtours are two very successful augmented reality projects. Both received raving reviews and were labelled ‘best practices’. But can they ultimately live up to the hype? The risk of ending up as just a costly gimmick is ever present. How can AR projects like these get incorporated into the strategy of a museum?

The Mobile Museum Allegra Burnette, MoMA The Museum of Modern Art in New York has launched several mobile initiatives over the last eighteen months, including a general phone app, a collection / exhibition-specific app, mobile websites, and a new activity app. While this presentation will use specific projects as the base of discussion, the focus is more on overall strategy, lessons, outcomes and future directions in digital engagement.

MuPon: Mobile discounts to foster repeat visitors & an art-going lifestylePaul Baron & Tomomi Sasaki, GADAGO NPO What happens when Tokyo art goers are presented with a 10 euro iphone app full of admission discounts to the 30 best museums in town? Learn from our 1.5yrs of running MuPon; a collaboration between a non-profit organisation and museums, a sustainable business with 20,000 users, and a low-risk testing ground for cultural institutions to experiment with digital initiatives. This session will be hosted by Conxa Rodá from MNAC - Museu Nacional d’Art de Catalunya

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1. ARtours putting art into a music festival 2. Mupon, mobile discounts from Tokyo 3. Students visiting the Museum of Democracy at Old Parliament House

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Interactive Learning Trails: An RFID Success Story Glenda Smith, Museum of Australian Democracy at Old Parliament House (MoAD). Darran Edmundson, EDM Studio This session will provide an insight into the development of MoAD’s touchscreen-based replacement to a more traditional paper-based “student worksheet” approach to museum learning. Facilitated by RFID technology, student teams self-navigate amongst MoAD’s 50+ touch-screens, undertaking custom activities that purposefully engage them with the museum’s physical artifacts, images and stories. The MoAD team will discuss the rationale and trade-offs behind key decisions, and provide general lessons on successfully managing a complex museum software project.

Smart Objects for direct and transient public engagement in museum spaces and social networks.Claire Ross, University College of London & Chris Speed, University of Edinburgh. This presentation will look at the use of Smart Objects within two museums; the National Museums Scotland (NMS) and the grant Museum of Zoology, UCL. Exploring how mobile devices, interactive digital labels, QR codes and social media in permanent gallery spaces can create new models for public engagement, visitor meaning-making and the construction of multiple interpretations inside museums. The presentation will look at engagement methods used and the implications for the use of technology that encourages participatory communication and content creation by visitors. This session will be hosted by Laura Fox from Qatar Museums Authority

Keynote in conversation Hein Wils & Ferry Piekart, Independent Consultants An informal question and answer session; this is a great opportunity to find out more about augmented reality and to get advice on how to use augmented reality in your institution. This session will be hosted by Jasper Visser from Inspired by Coffee.


Coffee Break

Tea, coffee and pastries served in the lobby of the CCCB Teatre.

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Converting users into contributors to real scienceSimon Tokumine, Vizzuality Citizen Science is bringing about a revolution in the way we think about scientific produc-tion and public involvement in the scientific mission. In this presentation we talk about lessons learned while developing some successful online citizen science projects. Additionally, we will present a new project we are developing to help unlock some of the remaining one billion museum specimens. Museomix: remix your museum!Samuel Bausson Museum de Toulouse How to make a museum an open, networked and co-creative place which enables visitors to become involved users? Museomix did just that by inviting designers, creators, makers, hackers, and museum people to a 3 day co-creative event that took place in Les Arts Decoratifs Museum, Paris. 75 participants prototyped 11 new ways of experiencing the museum with real visitors testing them right away. This presentation will share what was learned about fostering an exciting community and designing a participative event within a museum. This session will be hosted by Laura Fox from Qatar Museums Authority

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1. Museomix at Les Arts Decoratifs Museum

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Are games the teaching tool of the future?Beth Hawkins & Micol Molinari, Science Museum Futurecade is a game the Science Museum created to engage young people with science. Can a game be both fun and be used in a formal learning setting? Can a game lead to discussion about how science shapes our lives? What are the challenges in creating a digital learning resource for teenagers? And how can we support teachers to feel confident using digital games as a learning tool?

Where does marketing end and learning begin?Emma McLean, Digital Marketing Officer and Jane Findlay, Digital Participation Officer from Royal Museums Greenwich With an influx of social channels and interactive online experiences being utilised in participatory ways by both education and communications teams, where does the overarching strategy for these platforms come from? Who should be developing the vision and purpose for activity on public digital channels. This session will be hosted by Jim Richardson from Sumo

Two hour workshop: A crash course in digital strategyJasper Visser, Inspired by Coffee

In this two hour workshop Jasper will take the bravest of MuseumNext attendants on a roller-coaster ride through the digital engagement framework. The digital engagement framework is a tool specifically designed to help organisations reap the benefits of the digital age. And benefit you will, for at the end of the workshop you will have in your notebook a draft of a digital en-gagement strategy that will prep your museum for a successful digital future. N.B. This workshop will last for two hours

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A Social Network of Historical Figures built from linked data Luca Chiarandini, Web Research Group Universitat Pompeu Fabra,Yahoo! Research Barcelona Timebook is a social network of historical figures that was created at a hackathon organised by Europeana and the Museu Picasso. It serves as an example of how simple ideas and the right tools can build innovative applications.The presentation will show how open linked data and free software can help to create simple concepts to powerful applications.

Joan Miró From the Temple to the StreetElena Damià Díaz-Plaja, Fundació Joan Miró From the temple of information, the sacred space for contemplation, to social networks and the world out there. A variety of efforts such as the Play Miro project, a Joan Miro app, use of social media, and an advertising campaign in Barcelona’s streets have enabled us to reach a broader audience and raise public awareness of Miro.

This session will be hosted by Jim Richardson from Sumo

Ràdio Web MACBAAnna Ramos Museu d’Art Contemporani de Barcelona Over its five years producing podcasts, this platform, which began as a showcase for the exhibitions and activities of the Museu d’Art Contemporani de Barcelona, has also de-veloped into a content-generator for specific projects, focusing on the exploration of sound art, radiophonic art and experimental music.

Out of site, out of mind? Catherine Roberts, Imperial War MuseumLucy Neale, DigitalMeCliff Manning, Radiowaves Millions of schools visit museums every year providing valuable learning opportunities and regular income. But how can museums use social media to extend and enhance links with school communities and create new ways for children to participate before and after visits? Since 2006, Imperial War Museum has worked to engage schools and children in blogging, curating and sharing stories. This presentation will offer an honest, behind the scenes exploration of the projects reflecting on what worked, what didn’t and what we all learnt along the way. This session will be hosted by Laura Fox from Qatar Museums Authority

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Friday, 25 May 2011 Arrival tea and coffee Tea and coffee and ‘hello’. Welcome address Jim Richardson from MuseumNext welcomes delegates to the second day of the conference. Making Walker Robin Dowden and Nate Solas Walker Art Centre The Walker Art Center launched their new website (www.walkerart.org) in December 2011. The site, a hub for contemporary arts, has been hailed as a ‘game-changer’ and described as ‘a node, rather than an endpoint.’ Robin Dowden (Director of New Media) will talk about the institutional changes and ideas driving the site, and Nate Solas (Sr. New Media Developer) will discuss the challenges of bringing the ideas to life online. Demand Data FirstRich Barrett-Small, V&A Museum The Victoria & Albert Museum have used open source technologies in trying to meet today’s high expectations, having information readily available and accessible in a variety of formats.

QRpediaAlex Hinojo and Lori Phillips. #glamwiki partnership ambassador QRpedia is a mobile Web based system which uses QR codes to deliver Wikipedia articles, detecting a visitor’s preferred language. Wikipedians reached an agreement with Fundació Joan Miró whereby these codes were shown next to some outstanding works at the exhibition: Joan Miró: The ladder of escape. Before the exhibition, articles were improved locally, promoting the project via an edit-a-thon and then Wikipedians asking worldwide for translations.


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11.00 AirBrushSharna Jackson and Juliet Tzabar, TATE AirBrush is a creative application with a difference, using innovative browser based motion tracking technology, what happened when this was tested on children? See the work created to date & learn how you can use webcams. Itineraries Sònia López, Museu d’Art Contemporani de Barcelona Itineraries are one of MACBA’s new website’s main participatory features. Using the Itineraries feature both the user & the museum can design, save & share, a specific route through which to navigate www.macba.cat. This allows for a more personalised experience of the Museum’s rich & diverse digital heritage.

This session will be hosted by Laura Fox from Qatar Museums Authority

CCCB Sala Teatre MACBA Auditorium

Keynote in conversation Robin Dowden and Nate Solas Walker Art Centre An informal question and answer session; this is a great opportunity to find out more about developing a museum website which goes beyond the expected. This session will be hosted by Jasper Visser from Inspired by Coffee

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A story collection roadshowAnne Marie Van Gerwen, Europeana Through Community Collection Days, objects emerge from people’s attics to begin a new digital existence as part of a European collection. They are re-used and remixed in new events and digital objects such as hackathons and the Otto & Bernard film, spreading stories of this critical historical period to new audiences and communities. The exhibition is an experiment and the object is not onlineLev Bratishenko, Canadian Centre for Architecture This talk explores an exhibition at theCanadian Centre for Architecture, Montreal, 404 Error: the object is not online, but it is also about ways of making projects. This small and experimental exhibition could be part of an argument reasserting the importance of presence and a more critical attitude towards digitisation and onlineengagement. This session will be hosted by Jasper Visser from Inspired by Coffee

Phygital tour at the MASAnnelies Valgaeren, (MAS) Museum aan de Stroom Imagine having control over a museum tour guide through the arrow keys of your key-board. Directing him through the museum in real time while sitting at home in front of your computer. The new museum MAS in Antwerp made it possible with an online in-terface which enabled people from the world to visit the museum as if they were there.

Artistic ApplicationsAmy Heibel, Los Angeles County Museum of Art We all use web and social media to communicate about art—but what about social media as an alternative space for making and sharing original works of art? This session will explore leveraging LACMA’s online presence to create an alternative virtual space for presenting commissioned works of art. This session will be hosted by Laura Fox from Qatar Museums Authority

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Workshop: Open Data: the Rijksmuseum hacking experience.Lizzy Jongma and Inge Giesbers, Rijksmuseum Amsterdam One of the most exciting trends is the explosion of hacker culture around the world: a growing number of hackers (not the hackers that break into computer systems) build apps based on open data and use social media to spread their new services. In November 2011 The Rijksmuseum Amsterdam decided to jump into this game and launched it’s API (Application Programming Interface/Open Data). Over the last months 100+ developers subscribed to our API and a dozen+ Apps were built with our collection. And we received national and international attention. In this 50 minutes workshop we’ll talk you through technical, legal and organisational aspects of opening up your data and getting involved in the hack culture.

Lunch and networking

A buffet lunch will be served in the lobby of the CCCB Teatre.

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CCCB Sala Raval

Connected Environment Jason daPonte, Swarm Jason will talk about how mobile experiences will change when everything becomes connected to the internet - not just mobile phones and tablets. He will discuss the ‘silent conversation’ that connects audiences, new devices and objects into the ‘internet of things’ and offer recommendations and opportunities for how museums can succeed in this emerging digital landscape.

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Pantalla Global: Mutations in the Audiovisual EcosystemJuan Insua, Centre de Cultura Contemporània de Barcelona Global Screen is an exhibition that explores the power of screens in society today. It also became a testing ground for putting an exhibition online with all the challenges and dilemmas that are raised by a horizon of accelerated changes. Conceived in three phases (incubation, exhibition and post-exhibition) this project includes design of participation and co-creation with users, development of a virtual exhibition and a third phase oriented to become a node for reflection, creation and experimentation on the mutations that are taking place in the audiovisual galaxy. Seamlessly blending the off-site and on-site museum experience with the use of personalised digital mobile technologies.Niki Dollis, The Acropolis Museum A presentation about CHESS (Cultural Heritage Experiences through socio-personal interactions and storytelling) a project which aspires to create narrative-driven cultural “adventures”, which adapt continuously to their visitors, extend over space (e.g. physical/on-site and virtual/off-site) and time (before, during and after the visit), and involve users according to their varying interests, needs and desires.


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Keynote in conversation Jason daPonte Swarm An informal question and answer session; this is a great opportunity to learn more about about mobile technology, the ‘internet of things’ and to ask questions to a leading expert on mobile technology. This session will be hosted by Jasper Visser from Inspired by Coffee

Life of the underground city. How can going mobile make dealing with difficult heritage easier?Dorota Kawecka, Reinwardt Academy & Aleksandra Janus, Jagiellonian University How can we explore a city that no longer exists? Can new media give the visitors access to the past that is hidden away? In this presentation we will analyse how participatory technologies can facilitate dealing with difficult heritage by shifting from a fixed point of view to the multiplicity of perspectives, allowing for more interpretations of events such as the Warsaw Uprising and its impact on the present.

How to include social media in our day-to-dayAnna Guarro, Museu Picasso An overview of the process undertaken by the Museu Picasso to incorporate social media in daily practice. This session will be hosted by Laura Fox from Qatar Museums Authority


Coffee Break

Tea, coffee and pastries served in the lobby of the CCCB Teatre.

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Practical experiences of evidencebased change management usingGoogle Analytics.Andrew Lewis, V&A This session will discuss how targeted use of web statistics can be used to manage expectation of, and demands upon, limited web resources within a complex organisation. It offers practical hints and tips from real implementations, where fairly simple measurements were set up and the data used as hard evidence to create an informed consensus and influence decision making. Challenges and tactics are shared as are successes and failures. This session is about influencing organisational attitudes and does not require an extensive knowledge of eitherweb technology, nor of Google Analytics.

Engaging new audiences with your digital content offeringMarc Mertens, Seso Media Group Substantial resources have been invested in the digitisation of museum collections, publications and related content assets. How do we leverage these digital data sets to engage new audiences? This session will showcase the power of ‘future-forward’ user interfaces that draw audiences deep into digital content offerings by creating compelling entry points for playful discovery. The session will also touch on the organisational structures required to create and support such experiences. This session will be hosted by Laura Fox from Qatar Museums Authority

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Snap Happy: Putting People and Heritage in the picture using Augmented RealityDavid Hopes, Shakespeare Birthplace Trust This session will showcase an innovative application of augmented reality (AR) technology to encourage participation and personalisation of heritage outside the museum, and to generate income. The paper will focus on the development of a Smartphone app called Eye Shakespeare, the product of a unique collaboration between Coventry University, Shakespeare Birthplace Trust, Hewlett Packard and Dan Wood.

Unlock immersive data storiesJacco Ouwerkerk & Nicole Sanberg, IN10

Start with telling stories in which you can wander. We will share our lessons learned about indoor positioning, new object recognition and augmented reality techniques within a clear and practical vision. See how ‘stored, tracked or logged’ personal life data combined with digital museum collections can create a far more immersive experience, using responsive spaces or handheld devices. This session will be hosted by Ferry Piekart an independent consultant on Augmented Reality projects

Unconference session This session will invite delegates to propose subjects for debate, and then discuss these in small groups before taking to the stage to present back to the wider group. This session will be hosted by Jasper Visser from Inspired by Coffee


Low Budget Digital MarketingBarbara Wiench & Carl Grouwet, Museum Kunstpalast In the context of the reopening of the permanent collection and the first and only El Greco exhibition in Germany, Museum Kunstpalast will present how they have managed to engage visitors with the help of digital technology with only small marketing budgets and innovate concepts.

Moving the goalposts: why museums need to play more.Ben Templeton, Thought Den Do Not Touch – Mundane instruction or an inviting challenge? Our appetite for breaking rules and testing boundaries has driven experimentation and innovation for millennia. Thought Den’s Creative Director Ben Templeton argues that play is an important dynamic in audience engagement, improves learning and generates revenue. This session will be hosted by Jim Richardson from Sumo

17.30 The Kinetic MuseumKoven J Smith, The Denver Art Museum Technology, used by museums primarily as a tool of efficiency or of strained relevancy rather than as a foundational concept, has been grafted onto museums’ ancient business model with checkered results. This presentation will examine an alternate scenario, conceptualizing that a museum built outwards from its technology mission, with speed and agility as its primary focus, would look like.

Bringing the future into your museum visionBridget McKenzie, Flow Associates Using examples from her experience in ‘future-proofing’ museums, Bridget Mckenzie will present a rigorous model for shaping museums to be resilient and relevant for an unpredictable future. She offers a counter-point to practice where emerging technologies are the main indicators for museum futures, arguing that they need to be understood alongside ecological and economic instability. This instability doesn’t mean digital is less important. Rather, museums must proactively harness digital to shape a future.

This session will be hosted by Laura Fox from Qatar Museums Authority

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Closing remarksJim Richardson, Sumo

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Sumo MuseumNext is presented by Sumo, a leading creative agency with an international reputation for promoting the arts through innovative marketing campaigns, and in our spare time we like to give something back to the museum community by running MuseumNext. Partners MuseumNext Barcelona is our biggest conference to date, with over forty presentations, workshops and unconference sessions. The event has benefited from the generous support of the Barcelona museum community, with Centre de Cultura Contemporània de Barcelona, Museu d’Art Contemporani de Barcelona and Museu Picasso playing a key role in not only hosting the event, but also in directing the conference programme.

MuseumNext would like to acknowledge the role that the staff of these organisations have played in making MuseumNext possible, in particular Anna Ramos, Yaiza Hernández, Anna Guarro, Maria Farràs, Lucia Calvo, Juan Ínsua, Josep Casellas, Pepe Serra and Jaume Badia In collaboration with

MuseumNext chose Barcelona as its first destination outside of the UK because of the kind invitation of Conxa Roda who has acted as co-chair alongside MuseumNext founder Jim Richardson. Conxa moved from Museu Picasso to Museu Nacional d’Art de Catalunya during the year long process of organising MuseumNext and we are grateful to her for the huge amount of time she has invested in making the conference possible, and for encouraging both these organisations to play a key role in MuseumNext 2012.

MuseumNext would like to thank Museu Nacional d’Art de Catalunya for their support, and for organising a series of Catalan presentations as part of the conference fringe.

Sponsors Sponsors make it possible for MuseumNext to do those extra things which make the conference that little bit better, like having the best wifi connection possible, having a few extra bottles of wine at our opening reception and being able to film the event to share with the wider museum community.

We would like to thank CultureGeek, MailChimp and Ya!Yaki for supporting our Barcelona conference. Culture Geek www.culturegeek.com The landscape for cultural marketing is rapidly changing. Internet and the digital revolution have shifted the expectations of our audience. Culture Geek is a one day conference taking place in September 2012 from the producers of MuseumNext. MailChimp www.mailchimp.com MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It’s like your own personal publishing platform. Ya!yaki www.yayaki.com Ya!yaki is a company focused on translating the communication opportunities offered by information technology and mobility to the fields of culture and education. We are a multidisciplinary team that advises and develops strategies for people’s interaction in the public space. We would like to acknowledge the support of those businesses who have paid to insert marketing materials into delegate bags.

Speakers Great speakers are the reason that people come to MuseumNext, and we are eternally grateful to everyone who takes the time to share their experience at our conference. No MuseumNext speak-ers charge a fee for speaking at the event and the fact that they are willing to share their knowledge is a credit to them and the spirit of the sector as a whole. Facilitators We are extremely grateful to Japer Visser (Inspired by Coffee), Laura Fox (Qatar Museums Authority), Conxa Roda (MNAC), Emma McLean (Royal Museums Greenwich), Ferry Piekart (Independent consultant), Alyson Webb (Frankly, Green + Webb) for volunteering to host the conference sessions. Peer Panel The programme for MuseumNext Barcelona came from an open call for papers. This attracted nearly 200 proposals which each needed to be read and assessed by at least three members of the MuseumNext peer panel.

We are very grateful to the museum professionals from Europe, Asia and North America who volunteered their time to read these submissions and to ensure that a fantastic programme was selected in a fair and balanced manner.

MuseumNext would like to thank Jessie Ringham (TATE), Franc-esca Merlino (Gugenheim), Conxa Roda (MNAC), Travers Lee (Qatar Museums Authority), Hugh Wallace (National Museums Scotland), Diane Durbay (Buzzeum), Japer Visser (Inspired by Coffee), Laura Fox (Qatar Museums Authority), Patrick Hussey (Arts & Business), Samuel Bausson (Museum de Toulouse), Jim Richardson (Sumo), Anna Ramos (MACBA), Yaiza Hernández (MACBA), Maria Farràs(CCCB), Lucia Calvo (CCCB), Juan Insua (CCCB) and Anna Guarro (Museu Picasso).

Media Partners

MuseumNext has a very small budget for marketing, and we are grateful to those who have helped us to promote the conference. MuseumID has partnered with us for the third year, and BAM! offered to help us to promote MuseumNext in Italy after they at-tended the conference in 2011.

museum next program 2012

Education