A NEW KIND OF MUSEUM

SCIENCE MUSEUMS

TRACES OF THE PASTNatural History Museums

EVIDENCES OF THE PRESENTScience andTechnology Museums

MUSEUM OF TOMORROWA museum of questions and explorations of possibilities

TOMORROW IS TODAY

KEY MESSAGE:

COSMIC SCIENCES Unit Pole

EARTH SCIENCES Plurarity Pole

CONCEPTUAL AXES

SUSTAINABILITY & CONVIVIALITY

How do we expect to live in our planet and with each other?

ETHICAL GUIDELINES

Museu of Tomorrow

Rio Art Museum

AquaRio

MAUÁ PIER HARBOR

PORTO MARAVILHAPROJECT

ARCHITECTURE Santiago Calatrava

THE REBIRTH OF MAUÁ SQUARE

Closed for four years for constructions works, Mauá Square was reopen to the

public on September 2015.

ATRIUM

CONNECTS MONITORS MOBILIZES

OBSERVATORY OF TOMORROW

TOMORROW ACTIVITIES LAB

INNOVATION EXHIBITIONS PARTNERSHIPS CITIZEN SCIENCE

TECHNOLOGY

THE MUSEUM AS AN ORGANISM

A digital assistant that guides and remembers each visitor’s experience at the Museum.

IRIS

MUSEOGRAPHY Andres Clerici, NY Ralph Appelbaum & Associates, NY

MUSEOGRAPHY

Andres Clerici, NY Ralph Appelbaum & Associates,

NY

COSMOS Where do we come from?

EARTH Who we are?

ANTHROPOCENE Where are we?

TOMORROWS Where are we heading to?

US How do we want to go?MUSEOGRAPHY

COSMOS

WHERE DO WE COME FROM?

EARTH

WHO WE ARE?

ANTHRO——POCENE

WHERE ARE WE?

TOMOR— —ROWS

WHERE ARE WE HEADING TO?

SIX MAJORS TRENDSThat shall shape the next decades

POPULATION GROWTH AND LONGEVITY

INTEGRATION AND DIFFERENTIATION

CLIMATE CHANGE

CHANGES IN BIODIVERSITY

INCREASE OF ARTIFACTS

EXPANSION OF KNOWLEDGE

US

HOW DO WE WANT TO GO?

BACK TO THE PRESENT…

DEVELOPING AUDIENCES

WHERE DID WE START FROM?

MAPPING THE MAIN ACTORS

OF THE TERRITORY

INTRODUCING THE MUSEUM TO THE LOCAL COMMUNITY

THE BEGINNING OF A RELATIONSHIP

Tomorrow neighbour’s membership program

TOMORROW’SNEIGHBOURS

Invitations to every household in the Port Area (12.000)

A PLACE TO SHARE

What does tomorrow have to do with my life today? Let’s think together?

Dear Neighbour, tomorrow is coming and we want to tell you beforehand what's coming soon.

SEEING TOMORROW FIRST

SPECIAL OPENINGFOR NEIGHBOURS

BROADENING OUR AUDIENCE

26K VISITORS ON THE 1ST WEEKEND

300K VISITORS IN 100 DAYS

OUR VISITORS

94% VISITED THE MUSEUM ACCOMPANIED BY SOMEONE, MOSTLY FAMILY

43% LIVE OUTSIDERIO DE JANEIRO STATE

42% ARE NOT USUAL MUSEUM VISITORS,

AND 10% NEVER VISITED A MUSEUM

BEFORE

PUBLIC PROGRAMMING

• Investigate

• Understand

• Explore

INVESTIGATING THE PASTMAUÁ 360

UNDERSTANDING THE PRESENT

EXPLORING POSSIBLE FUTURES

MEMBERSHIP PROGRAM

CREATING A COMMUNITY OF

SHARED INTERESTS

PARTICIPATION ONGOING OPENESS

TOWARDS A SHARED UNDERSTANDING OF THE WORLD

NOZ - FRIENDS OF TOMORROW

Membership program strongly based on the ethical guidelines of sustainability and conviviality.

DOING THINGS TOGETHER

• One category

• Be part of the constructionof the program

• Be part of the constructionof our Museum

NOZ - FRIENDS OF TOMORROW