MARKETING MARKETING PLANPLAN

MUSHROOMMUSHROOM

INTRODUCTION INTRODUCTION

PurposePurpose To get a clear concept how to make the new To get a clear concept how to make the new

product plan product plan To acquire knowledge how to make marketing To acquire knowledge how to make marketing

plane.plane. LimitationsLimitations We did not collect the current information We did not collect the current information

related with our product.related with our product. We had to give lot of times to collect We had to give lot of times to collect

information about competitors, market information about competitors, market situation because enough situation because enough

information not available information not available

RESEARCH RESEARCH METHODOLOGY METHODOLOGY

InternetInternet OtherOther

Market AnalysisMarket Analysis

Situation AnalysisSituation Analysis

Target market:Target market:

ChildrenChildren People Middle class and higher People Middle class and higher

classclass Young people Young people urban areas people urban areas people

Market demographics Market demographics

Geographic:Geographic: Demographic:Demographic: Product related:Product related: Behavior FactorsBehavior Factors

Market Need:Market Need:

Quality:Quality: Customer service:Customer service:

Market growth:Market growth:

The price of the MUSHROOM CHIPS The price of the MUSHROOM CHIPS is affordable.is affordable.

SWOT analysisSWOT analysis

Strength:Strength: Weakness:Weakness: OpportunitiesOpportunities Threats:Threats:

Competitors:Competitors:

1.product1.product: lays: lays 2.2. Product: Product: Cheese Ball Cheese Ball

Product offering:Product offering:

The Mushroom chips, including all the The Mushroom chips, including all the features described in the product features described in the product review section. The product is review section. The product is verified in two ways.verified in two ways.

first by the size 1) Kidz 2) Family first by the size 1) Kidz 2) Family andand

second by the taste of the product second by the taste of the product 1) Tomato flavor 2) Potato flavor 3) 1) Tomato flavor 2) Potato flavor 3) Hot & Spicy flavor.Hot & Spicy flavor.

Keys success:Keys success:

Mushrooms are good sources Mushrooms are good sources nutrition and this is our main nutrition and this is our main ingredients. ingredients.

Marketing Strategy:Marketing Strategy:

GeographicGeographic divisions and district divisions and district town sides.town sides.

DemographicDemographic Age-5-12, 12-18, 18-Age-5-12, 12-18, 18-24, 24 to others and higher class, 24, 24 to others and higher class, middle class of people. middle class of people.

Mission:Mission:

““We want to be number one chips We want to be number one chips company in Pakistan and create company in Pakistan and create strong relationship with our supplier strong relationship with our supplier and ensure our customers’ health and ensure our customers’ health security by providing more security by providing more nutrition.”nutrition.”

Brand Name:Brand Name: mushroom chipsmushroom chips Product NameProduct Name:: Mushroom Mushroom

Marketing Objectives:Marketing Objectives:

We want to be no.1 Chips Company We want to be no.1 Chips Company in Pakistan.in Pakistan.

After one month, we are collecting After one month, we are collecting our sales review and satisfaction our sales review and satisfaction level of our customers.level of our customers.

Diversification in our product line.Diversification in our product line. We want to create social value for We want to create social value for

position in customers mind.position in customers mind.

Financial objectives:Financial objectives:

Marinating a significant research Marinating a significant research and development budget.and development budget.

Double profit will be earned within Double profit will be earned within 3 years.3 years.

Increasing production level each Increasing production level each month by 1 %month by 1 %

Investing more in Cultivation Of Investing more in Cultivation Of mushrooms. mushrooms.

Target market: Target market:

ChildrenChildren . . People Middle class and higher classPeople Middle class and higher class Young people Young people urban areas people urban areas people

Positioning:Positioning:

Mushroom chips contains mushroom Mushroom chips contains mushroom that gives you taste with good that gives you taste with good nutrition because it has the highest nutrition because it has the highest level of Protein-15.53%, Fat-20%, level of Protein-15.53%, Fat-20%, Saturated fat-1.42%, Carbohidrated-Saturated fat-1.42%, Carbohidrated-2.45%, Sugar-2.40%, Energy-100gm, 2.45%, Sugar-2.40%, Energy-100gm, Colastrol-0%, Sodiam-.64%Colastrol-0%, Sodiam-.64%

Marketing mix:Marketing mix:

ProductProduct: : Price:Price: PromotionPromotion: : Place:Place:

FinancialsFinancials

Expected Sales BudgetExpected Sales Budget Expected Cost BudgetExpected Cost Budget Per Unit CostPer Unit Cost Break-even Unit Sales (Yearly)Break-even Unit Sales (Yearly) Expected Revenue (Yearly)Expected Revenue (Yearly) Expected Profit (Yearly)Expected Profit (Yearly)

Controls:Controls:

The controlling process:The controlling process:

1.Operational control1.Operational control: :

2. 2. Strategic control:Strategic control:

THANK’STHANK’S