music 2020: changing the future - sxsw 2016 panel picker

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Music 20/20 How can we see clearly down the road? Flickr/Bruce McKay cc 2.0

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Page 1: Music 2020: Changing the Future - SXSW 2016 Panel Picker

Music 20/20

How can we see clearly down the road?

Flickr/Bruce McKay cc 2.0

Page 2: Music 2020: Changing the Future - SXSW 2016 Panel Picker

CHANGE THE FUTURE

How can we get 20/20 vision about possible futures in music and set our sights on the directions of desired change?

Flickr/joceykinghorn cc 2.0

Page 3: Music 2020: Changing the Future - SXSW 2016 Panel Picker

Silos of Streaming

Forces of Change

Music 2000 & 2010

Music 2015 & 2016

Music 2020

Sharing Economy/

SaaS

Smartphones & Geolocation

Digital Oligopolies

Changing Live Events

Global Seismic Shifts

Customer as Data Product

Page 4: Music 2020: Changing the Future - SXSW 2016 Panel Picker

Rethinking How

We Innovate

What does it mean to Create and Collaborate in the Future?

Speed of change by Platform-based innovation

Pivoting

Complex rights flows

Detangling the silos

Personal data as fuel – selling behavior

Fans as Product

Flickr/familymwr cc 2.0

Page 5: Music 2020: Changing the Future - SXSW 2016 Panel Picker

Drivers of Change

What are the main drivers taking us into the music worlds of 2020? How can we understand the social, political, technological, and economic forces? How are Values changing?

Human Systems

Possible Futures

Interactions Values

Social

Tech

EconomicPolitica

l

2020

Drivers

2020

2020

Page 6: Music 2020: Changing the Future - SXSW 2016 Panel Picker

Core Challenges to Explore

What can my company or artist do to thrive in 2020?

What skills and capacities need to change?

Who will be "winning" and how do we work with them?

What will an Artist’s Life be like?

Flickr/joceykinghorn cc 2.0

Page 7: Music 2020: Changing the Future - SXSW 2016 Panel Picker

How can we impact these possible futures?

Are they Given Can we together Shift Direction?

Flickr/familymwr cc 2.0

Page 8: Music 2020: Changing the Future - SXSW 2016 Panel Picker

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Find us at http://panelpicker.sxsw.com

Email questions to [email protected] at the UCLA Center for Music Innovation