music 2020: changing the future - sxsw 2016 panel picker
TRANSCRIPT
Music 20/20
How can we see clearly down the road?
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CHANGE THE FUTURE
How can we get 20/20 vision about possible futures in music and set our sights on the directions of desired change?
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Silos of Streaming
Forces of Change
Music 2000 & 2010
Music 2015 & 2016
Music 2020
Sharing Economy/
SaaS
Smartphones & Geolocation
Digital Oligopolies
Changing Live Events
Global Seismic Shifts
Customer as Data Product
Rethinking How
We Innovate
What does it mean to Create and Collaborate in the Future?
Speed of change by Platform-based innovation
Pivoting
Complex rights flows
Detangling the silos
Personal data as fuel – selling behavior
Fans as Product
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Drivers of Change
What are the main drivers taking us into the music worlds of 2020? How can we understand the social, political, technological, and economic forces? How are Values changing?
Human Systems
Possible Futures
Interactions Values
Social
Tech
EconomicPolitica
l
2020
Drivers
2020
2020
Core Challenges to Explore
What can my company or artist do to thrive in 2020?
What skills and capacities need to change?
Who will be "winning" and how do we work with them?
What will an Artist’s Life be like?
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How can we impact these possible futures?
Are they Given Can we together Shift Direction?
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Email questions to [email protected] at the UCLA Center for Music Innovation