music australia engaging partners and audiences robyn holmes, curator of music, national library of...
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Music AustraliaEngaging partners and
audiences
Robyn Holmes, Curator of Music,
National Library of Australia
•Cross-search functionality•Browse function
Do you want to find and Do you want to find and access…?access…?
Do you want to participate by…?
Do you want to find out about and be
directed to…?
Asking a reference questionRequesting ILL/DD
Contributing informatione-commerce for transactions
…
INTERACTIVE CENTRE
Information on -people, organisations
& industryresearch & events
related services
DIRECTORYTO
SERVICES & INFORMATION
Digitised content in - scores, sound, text, image
born digital
Catalogues and finding aids
AUSTRALIAN MUSIC RESOURCES
MUSIC AUSTRALIA SERVICE MODEL
Vision in 2001
Music Australia: key development decisions
• Discipline-based and across formats: all types of materials related to Australian music
• Bibliographic records and online objects
• Architecture designed to share data between LA/MA
• 2 MA databases: Resources and People/Organisations with single search interface
• Work across library and non-library sectors, including music organisations, specialist communities, research and arts projects
Aim
• To build an Australian music data-set across multiple, complex formats
• To generate online content and delivery systems across institutions
• To develop a sustainable service model with MA functioning as:– Content provider to Libraries Australia– Sub-set of Libraries Australia
Why Music Australia 2.0? (April 2007)
• Rapid and volatile music industry
• Copyright barriers to contemporary music
• Technology upgrades, fixes, enhancements
• User feedback (2006 NielsenNet//Ratings User Satisfaction Survey and Expert Usability Review)
• Google Analytics: more information about user behaviour
Who are our users? (User Satisfaction Survey 2006)
• User profile: – age 14-70: peak age 40-49; 65% users have tertiary qualifications
• Groups of users: – professionals 32%; artists 12%; researchers 9% – libraries/archives 10%; – students 16%, academics 9%
• Patterns of use: – 43% find site via search engines; – regional/rural 32%; overseas 20%– 65% use from home– high usage Saturdays and evenings
How are they using the site? [Google Analytics]
How are they searching?
Usage?
Page Views
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2005 2006 2007
Growth of content?
• 220,666 resources - 59,972 online• 4,815 people and organisation records
MusicAustralia Resources
0
50,000
100,000
150,000
200,000
250,000
Apr-05 Apr-06 Apr-07 (MA 1.0) Apr-07 (MA 2.0) Sep-07
Resources Online
New partnership, new audiences…
(destra Media, a leading Australian digital music distributor) • A growing ‘virtual’ collection direct from industry and
hot-off-press
• Breaks through copyright barriers: destra manages artist/publisher rights and licensing
• Music Australia e-commerce and download service: destra manages the transactions
• Aggregates artist information for contemporary music
• Towards a new ‘collecting’ and access model
Other key new features:
• New design, navigation and interface features that:
• Guide users more effectively• Bring functionality up a layer to the results set• Add life, colour and sound
• Enable navigation between track and album level records
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