music experiences - mobile ux london
TRANSCRIPT
From your desktop to your wrist How UX is shaping the way we experience music
Diana M. Mundó UX Lead, 7digital @dianam002
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Agenda
1. The digital music market
2. 7digital - Examples of music services
3. What’s next?
@dianam002
About me
• UX Lead in 7digital
• Interactive Media Designer with a MSc in Cognitive Systems and Interactive Media
• Built physical interfaces to create and modify music in real time
• Previously UX consultant at Accenture
@dianam002
About 7digital
• 7digital is a B2B company providing platform products and services to the digital music and broadcast industries.
• We operate a robust, scalable technical infrastructure that powers music and radio services from companies such as Technics, Onkyo, HMV and will.i.am.
• We also run our own online music store and our own apps to buy, download and listen to music.
1. The digital music market
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Age 1 - Digital Piracy
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Age 2 - CD Replacement
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Age 3 - Digital Expansion
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Music sales through the ages
Age 1: Digital Piracy
Age 2: CD Replacement
Age 3: Digital Expansion
2. Examples of music services
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Music experiences
A. Music has a deep emotional value
B. Context of use:
• Devices
• Types of content
• Other people
Cross-Platform Radio
The Process
Two workshops:
1. Main stakeholders from the client side:
• Proto-personas creation
• Users’ needs
2. Potential users:
• Individual idea generation
• Group idea generation
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The user is making lots of small trips by car never gets to hear a whole program
The Problem
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Multiplatform system that allows Play/Pause for live radio
The Solution
Smartwatch
Wearables
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The BriefCreate a user journey that explains the different interactions between the wearable and web experiences for a specific persona
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- Music fan
- Tech savvy
- Blogger
- Social media consumer
- Student
- Already a user of this smartwatch
Paul
3. What’s next?
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Distribution of listener types*
*The Echo Nest presentation at SXSW March 2014
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Distribution of Listener Types*
*The Echo Nest presentation at SXSW March 2014
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Technology trends
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Things my device knows about me…
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Things my device knows about me…
Me
How do we get there?
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Re-think your competitors
Music FitnessRecommendations
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Key takeaways
1. Understand your users, understand the context of use. Use the data!
2. Work with all the information you have. Don’t isolate your app/service to the information you collect
3. Broaden the view of who your competitors are
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Links
http://www.makeuseof.com/tag/the-evolution-of-music-consumption-how-we-got-here/
http://www.musicbusinessworldwide.com/the-uk-is-now-streaming-music-a-billion-times-a-week/
Icons Credits
• Browser by Seán Mongey from the Noun Project
• Magnifying Glass by Egidio Filippetti from the Noun Project
• Playlist by Rohith M S from the Noun Project
• Share by Patrick Trouvé from the Noun Project
• apple watch by Anusha Narvekar from the Noun Project
• Headphones by Simple Icons from the Noun Project
• Radio by Elliot Midson from the Noun Project
• hashtag by Straw Dog Design from the Noun Project
• Radio by Giuditta Valentina Gentile from the Noun Project
• iPhone by Daniel from the Noun Project
• iPad by Edward Boatman from the Noun Project
• Location by Rohith M S from the Noun Project
• Calendar by Edward Boatman from the Noun Project
• heartbeat by Creative Stall from the Noun Project
• mp3 player by riyazali from the Noun Project
• sisters by Marie Van den Broeck from the Noun Project
• person by Kris Brauer from the Noun Project
• Man by Nisarg Raval from the Noun Project