KT Corporation Korea

Music Free

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My own photo

image taken from googleimages.com

O V E R V I E W

KT Music Corp founded 1981

Music , Mobile, Wireless, Internet

Ranked as #1 in Korea’s Business sector

Music sold thru ollehmusic.com

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Image taken from googleimages.com

G O A L S

Assist KT Music Corp to increase overall revenue to bridge all branches.

Promote to all the fans & customers the awareness of the new brand.

Campaign to all social sites and other outlets to include radio and TV

3Picture taken from googleimages.com

S T R E N G T H S

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Sell of wireless , mobile, internet applications

Music sells rise on ollehmusic.com

UCloud service to bring revenue to a higher level.

W E A K N E S S E S

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Miss management of funds.

Overhead cost not covered

Early 2014 KT Music lost valuable information of clients.

E X T E R N A L A N A LY S I S C O M P E T I T I O N

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Amazon & ITunes are the main competition.

Samsung Publishing Co. LTD is one strong competition

Soribada Inc. is another competitor

B U S I N E S S C L I M AT E

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The merging of KT Music Corp with the great KT Corporation allowed KT Music to grow revenue wise.

With this merge it restructured the employee count to be more affordable.

The growth of new customer base will allow them to raise their revenue greatly.

B U S I N E S S C L I M AT E

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The overall business climate within KT Music was that of a very high tension and due to that KT Music needs to focus on balancing the resources that the merge has made available for them.

C H A L L E N G E S

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Loss of revenue is the main challenge KT Music has faced.

Revenue if in the RED zone.

Tighten up on open ends that allow predators to steal information from clients.

S O L U T I O N N A M E

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The name of the solution is The Guardian Watch.

The solution will rebuild the trust.

Increase the revenue

S O L U T I O N

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We will close all unproductive companies that KT Music has under them.

Perform an analysis to find the flaws and correct them.

Make ollehmusic.com their site multi language so all people can shop music on KT Music website.

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STRATEGY FORMULATION

S A L E S & M A R K E T I N G

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F I N A N C I A L D ATA

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L E G A L & E T H I C A L FA C T O R S

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Be careful not to break labor laws

Be careful not to discriminate

S Y N O P S I S O F K T M U S I C C O R P

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S T R AT E G Y B E G I N S : P H A S E 1

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P H A S E 2

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P H A S E 3 ( T H E E N D )

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S T R AT E G Y E VA L U AT I O N

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C O N C L U S I O N

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