Front coverPuff says ‘free CD’ makes the consumer feel that they are getting a good deal and may persuade them to buy the magazine.

Led Zeppelin are in the center of the magazine, they are the main focus. They are very iconic. They are the first thing that people will see when they look at the magazine and because they are very well known consumers will be likely to buy the magazine. They use direct mode of address which creates a relationship with the reader.

The main kicker says the name of the band on the front. This is the typical code and convention of a magazine and so it is following the norms of a magazine. The main kicker is in very bold writing and stands out very much. The white writing stands out the black and white background.

The Masthead is in a large font and stands out over the black and white background. The title has a drop shadow which adds focus to it. The masthead appears behind the people on the front which is often used on magazines and therefore follows the codes and conventions of a typical magazine. Pull quote taken directly from an

article in the magazine gives a sneak peak of what's inside the magazine The pull quote is a statement about something that is overwhelming and readers may be likely to buy the magazine because they ant to know what is overwhelming.

The word ‘exclusive’ gives the magazine exclusivity and will persuade the reader to buy the magazine because they want to be involved in the exclusivity.

The colour scheme of the magazine is red, white and black. The red and white stands out over the black magazine. Black and white has connotations of being classic and iconic

Led Zeppelin look powerful in this shot. It is a long shot and is taken from a slight worms eye angle. This makes them look like they are standing over the audience which makes them look influential.

Contents PageColour scheme has been carried on from the front page. This is a typical code and convention of a magazine. The two main colours used are dark, intense and mysterious. The red adds a bit of brightness to the page

The masthead is white and stands out over the black background. They have used a shadow to make it bolder and stand out more to attract the attention of the reader. The masthead is at the top of the page which is a typical code and convention of a magazine

The date is an important feature as it identifies how current the magazine is and when it was published.

The main image is a long shot of the guitarist from Led Zeppelin, who is shown on the front cover. It is the only image on the page which indicates it is the main feature of the magazine

The sub headings are in capital letters and are black and bold which stands out. The subheadings show the reader what the main features of this magazine is. The colours relates to the colour scheme of the rest of the magazine.

Brief headings and summary of content with page number . The brief headings are positioned under the sub headings which gives a brief explanation of which each article is about to tempt the reader to read the articles and therefore buy the magazine. The page number is in a bold red font which indicates it is slightly more important

The writing is on the left hand side which follows the rule of thirds.

There is a issue number on the top, telling us that MOJO has published 229 magazines. This shows that it is a very successful, popular magazine.

Double Page SpreadLots of pull quotes are used throughout the article which will entice the reader to read the whole article

The text is in capital letters which is slightly informal as their audience are mostly teenagers who do not want everything in the magazine to be formal The white bold text stands out over the dark background.

The colour scheme is the same as the front page and the contents page. This shows continuity throughout the magazine and is also a code and convention of magazines

The article uses columns which follows the codes and conventions of a double page spread.

The pictures on the article are of members of the band that the article is about. In this image, the band member Is wearing sunglasses however it seems as if he is using direct mode of address, which forms a relationship with the reader.

This picture shows an action shot of the band member on stage, holding a guitar, it is of the band rehearsing backstage and so the reader may feel this is an exclusive photo that only you can get by reading the magazine.

The fonts and colours used are bold , which suggests that the bands personality is bold.

The style of the text is laid out clearly and makes the page look easy to interpret. The structure is well ordered and the photograph is positioned underneath the article, therefore not interrupting the text and distracting the reader from the article

The article is a questionnaire and the questions are in bold which gives the reader a simple way to differentiate the questions from the answers. This is a typical code and convention of magazine