An�them Noun; a song, as of praise, devotion, or patriotism

•  Social class of ABC1 •  Unisex •  Heterosexual •  Aged 16-21 •  College and University

students. •  Living within the UK.

(However, digital subscription allows ANTHEM to be purchased internationally. Allowing for a wider audience.)

•  Strong interest in Indie and alternative music.

•  Avid use of technology. (can be linked with free downloads)

•  Interested In live music, gigs and festivals. (can be linked with gig reviews and up coming artists)

•  Confident and opinionated in their style and attitude.

•  Double page spread on cover artist •  Gig and festival reviews •  Album of the week •  Reviews of up and coming artists •  Artist news •  Competitions Regulars •  Interviews with artists •  Music forecast •  Free music download each week

Headline font

Header font

Masthead font

Article font Article font

Header

HEADLINE

Black and white

8%

Some colour 48%

A lot of colour

44%

8) Out of the following, do you prefer a lot of colour, some colour or black and white in a front

cover of a music magazine?

Bold/Dark 56%

Pastel/ Subtle

20%

Bold 24%

14) Which, colour scheme do you think works best?

Blue and Purple appeal to both sexes.

Dark Purple is bold and stands out.

Therefore, can be matched with black to

be used for headlines.

Blue works well with purple, black and

white.

“Rejection almost destroyed us.”

Interview •  Personal •  Insightful •  Informal •  How was the band

formed? •  Struggles along the

way.

Personal 96%

12) do you think its important for interviews to be personal or

restricted?

Mast head

Header 1

Header 3

Header 2

Headline – about cover artist. Includes a pull quote with little information about main article.

Subscription service

Image of cover artist

Image of cover artist

Pull quote about cover artist and extended information on the article.

Reviews

Regulars

Features

Competition

Subscription service

Contents title

Free download

Interview

Image of the band in the center

Main quote Bands name

Pull quote

Publication frequency

Weekly

Price per magazine £3.50

Annual subscription price

£182.00

Price per quarter £45.50

Digital weekly subscription

£2.00

Digital annual subscription

£104.00

Digital price per quarter

£26.00