TheFuture

of Magazines

Is the rapid advance of technology going to wipe out the Magazine?

Can the magazine ‘fly off the shelves’ into the digital world online?

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With new technology, magazines are declining in sale dramatically. For the magazine to survive it would have to offer:

• Posters and free gifts

• Be accessible online

• Be accessible on things like the Ipad and the kindle.

• Free (try-out) subscription.

Audience habits!

Magazines are losing a lot of their sales due to the advance in other media outputs like TV, books, and the internet. Why would you go out and buy a magazine when you could read it all on the internet?

The internet and social sites like Are hooking people everywhere. Also the I phones and I pads are making people depend on these gadgets to know what is happening and what to do.

How are audience’s habits going to change the way in which magazines are consumed, produced, distributed today?

HOW ARE THEY CHANGING THERE IDEAS TO KEEP THE PUBLIC INTERESTED?

Music magazines are developing to still attract the declining market of

magazine readers. Some have gone for free posters inside, others have made deals with companies like Tesco and their club card

bonuses.

How do you feel about magazines?

Audiences do trust magazines, and a lot of people that buy them rely on the information to know what is going on in the media they are interested in.

People use magazines for Intel, cutting out, (children, schools, collages), and developing ideas, homes, or interest. Kids magazines offer toys to play with and other objects like school equipment.

Magazines are over all liked, but not liked enough to buy one for 2.99.

NME was the biggest faller among music and film

magazines for the second successive six months in the first

half of 2011.

Mojo, the largest paid-for music magazine, shed 4.8% of

sales compared to the first half of last year. The Bauer

Consumer Media title decreased 7.8% in circulation period

on period to 87,262.

NME recorded a 9.8% circulation decline on the previous six

months, falling below the 30,000 mark, to 29,020.

Bauer Media's Kerrang! was the only music title to record

an uplift on the previous six months, boosting circulation by

0.2% to 43,033. However, that title suffered a year-on-year

decline of 2.2%, in line with the rest of the music and film

sector.

Advertising

Magazines are not advertised on big billboards like this, but they are on the television.

I think that while magazines will stay on our shelves, the

amount sold will keep on declining as other media types like the internet and television

take over.