University of Tehran

Faculty of World Studies

UK Media and Press, Fall 92

Dr. Shokrkhah

Sepehr Arefmanesh

1. Introduction• Music Industry• Music & Media• New Media• UK Music Media

Lasswell Formula• Communicators• The message• Audience/ Fans• Feedback2

Lasswell Formula• Communicators• The message• Audience/ Fans• Feedback

MusicIndustry

• Increase in the value of the digitalmarket (2004- 2012)1000%

• The money paid by media groupsfor lobbying ( opensecrets.org)$1,137,803,605

• Total global revenue of all thesectors in 2012 ( e-marketer)$67.4 billions

• Tracks licensed by recordingcompanies13 millions

Members

RecordLabels

Producers

Artists

Studios

Publishers

Engineers

OnlineStores

Lawyers

TalentManagers

Media (Broadcastin

g ,Journalism)

Distribution

BROADCASTINGRefers to the broadcast media:radio, television, and the Internet,which are vital to thedissemination of music, especiallyin recordedform.

Music & Media

Traditional MusicMedia in UK

TV

Awards

Magazines

Charts

Radios

New Media

What

Lasswell Model

What arethe effects?

Lasswell Model

•AIM – Association of Independent Music•BASCA – British Academy of Sognwriters,Composers and Authors•BPI – British Phonographic Industry•MMF – Music Managers’ Federation•MPA – Music Publishers’ Association•MPG – Music Producers’ Guild•MU – Musicians’ Union•PPL – Phonographic Performance Ltd•PRS for Music

BPI represents the UK’s recorded music industry,which is one of the most exciting and thriving musicsectors in the world. British artists account for one ineight albums purchased by fans around the globe.

As a trade body, we champion the interests of ourmembership which includes more than 300independent music companies and the UK’s majorrecord companies – Universal Music, Sony Music,and Warner Music. Together, BPI’s members accountfor 85% of all music sold in the UK.

BPI organizes the BRIT Awards showand the Classic BRIT Awards show.

Amediaconglomerate,mediagroup ormediainstitutionis a company that owns large numbersof companies in various mass media .Media conglomerates strive for policiesthat facilitate their control of themarkets around the world

Universal MusicGroup

SonyEntertainmentsWarner

IndependentRecord Lables

•AIM – Association of Independent Music•BASCA – British Academy of Sognwriters,Composers and Authors•BPI – British Phonographic Industry•MMF – Music Managers’ Federation•MPA – Music Publishers’ Association•MPG – Music Producers’ Guild•MU – Musicians’ Union•PPL – Phonographic Performance Ltd•PRS for Music

BPI represents the UK’s recorded music industry,which is one of the most exciting and thriving musicsectors in the world. British artists account for one ineight albums purchased by fans around the globe.

As a trade body, we champion the interests of ourmembership which includes more than 300independent music companies and the UK’s majorrecord companies – Universal Music, Sony Music,and Warner Music. Together, BPI’s members accountfor 85% of all music sold in the UK.

BPI organizes the BRIT Awards showand the Classic BRIT Awards show.

•Copyright extension on sound recordings in EU/ UK(previously in USA)•Live Music Act (2012)•Setting up of reviews and commissions•Mergers of Sony BMG, Live Nation / Ticketmaster etc•Government support for music industries•Opportunities for access to ministers/ officials

Grainge has been influential in UniversalMusic Group's international digital expansionby pioneering distribution models with awide range of technology partners,including Apple, Spotify, BSkyB, VirginMedia, Vodafone and 19 EntertainmentGrainge is a Trustee of The American Friendsof The Royal Foundation of The Duke andDuchess of Cambridge and Prince Harry.

Doug MorrisCEO – Sony Entertainments

MTV –VH1 -VivaSumner Murray Redstone (born Sumner Murray Rothstein;

May 27, 1923) is media magnate. He is the majorityowner and Chairman of the Board of the National

Amusements theater chain. Through National Amusements, SumnerRedstone and his family are majority owners of CBS

Corporation and Viacom (itself the parent company of MTVNetworks, BET

Grainge has been influential in UniversalMusic Group's international digital expansionby pioneering distribution models with awide range of technology partners,including Apple, Spotify, BSkyB, VirginMedia, Vodafone and 19 EntertainmentGrainge is a Trustee of The American Friendsof The Royal Foundation of The Duke andDuchess of Cambridge and Prince Harry.

Doug MorrisCEO – Sony Entertainments

Hegemony has been utilized to examine themanner in which song lyrics and music videosunderpin dominant conceptions of gender,sexuality, and ethnicity; to investigate thecultural symbolic challenge offered by youthubcultures to mainstream, dominant society;and, most significantly, to analyse the Anglo-American international dominance of themusic industry and its styles.

Censorship, where the marketeffectively acts as a censor. Thisincludes record companies’ decisionsnot to sign artists, or to fullysupport releases, because of theirperceived lack of commercialpotential; decisions by large retailoutlets not to stock less com-mercial or controversialartists/genres; linked to violent mediatexts

Censorship, where the marketeffectively acts as a censor. Thisincludes record companies’ decisionsnot to sign artists, or to fullysupport releases, because of theirperceived lack of commercialpotential; decisions by large retailoutlets not to stock less com-mercial or controversialartists/genres; linked to violent mediatexts

• “maintain a positive profile”• “managing business and

reputational risk the politicalprocess generates”

• “reliable insight and politicalintelligence about public policy”

• “developing effective briefingmaterials”

• “staging events, receptions andconferences”

• “input on all aspects of legislativeprocess and developing

Consumer

Fans,The youth subculture,Trends in pop CultureStudying the Audience:

• Mass media =mass audience

Passive

• American mediasociology

• Recipientanalysis

Consumer• Consideration of

both active andpassiveaudience

Modern view

sources

BooksPopular Music -Key Concepts ( Roy Shuker – Rutledge 2005)Music Business ( Richard Strasser –Routledge 2010)Manufacturing, Distribution & Promotion In The Music Industry by Chris BrophyLaw and Legal issues in music industry- Patrick Isherwood 2001Reports, Web and directories:http://www.bpi.co.ukDigital Music Report (IFPI, 2013) http://www.ifpi.orgwww.gov.uk/government/organisations/department-for-culture-media-sportwww.ukmusic.orgMusic Producers Guild UK (MPG) www.mpg.org.uk/www.musictank.co.ukRecording industry in numbers (IFPI, 2012)Music Weekhttp://www.musicradar.com

Reports, Web and directories:http://www.bpi.co.ukDigital Music Report (IFPI, 2013) http://www.ifpi.orgwww.gov.uk/government/organisations/department-for-culture-media-sportwww.ukmusic.orgMusic Producers Guild UK (MPG) www.mpg.org.uk/www.musictank.co.ukRecording industry in numbers (IFPI, 2012)Music Weekhttp://www.musicradar.com