music promotion in the 21st century
TRANSCRIPT
Music Promotion In The 21st Century.
-Music Video-Website
-Digi Pack
Unit 3 G324: Advanced Portfolio in Media (50% of A2)This coursework unit is based around the
Music Industry and enables candidates to engage with contemporary media technologies to produce a media portfolio through a combination of two or more media and then present their research, planning and evaluation through an online blog. It enables students to develop the skills of presentation that are required for further study at higher levels and in the work place.
Unit 3 G324: Advanced Portfolio in Media (50% of A2)Students will be required to work in groups to develop
a promotional package for the release of a new album, to include a music promo video and two further artefacts, a website and digi pack.
ASSESSMENT: Marking is out of 100.-20 marks for research and planning-60 marks for practical work-20 marks for evaluationThis unit presents a development of the skills from Unit One and is also internally assessed and externally moderated.
Expectations For The YearCome prepared to every lesson with any equipment
which may be required.Complete all set work/tasks that are set by the Teacher.Contribute to the lesson and discussions as much as
possible.Make sure any homework tasks that are set are
completed by the deadline e.g blogs are up to date.If for any reason you miss a lesson please come to see
us so that you can catch up on missed work.Please talk to us if there is anything you are not sure of
or don’t understand.Make full use of the course and have FUN!
History of The Music Video
Early History – Modern Day
Early HistoryMusic and Moving
images have long gone together.
1920’s and 1930’s Experimental film
The Musical as a film genre. (1930’s-1050’s)
The ‘Soundies’- Early US Jukebox (1940’s)
ScopitonesFrench Version of
Video Jukebox Popular in the early
1960’s
Model for music promo
1960’s Promo’s'A Hard Days Night‘
and other ‘rock’ films.
Lots of artists made films
e.g The Beatles, The Who, Bob Dylan
Many were influenced by drugs.
1970’s Promo’sTop of the Pops
started to use Promo’s.
Substitute when a band or Artist were on tour.
Still very experimental
Examples includeDavid Bowie: The
Jean Genie (1972)
Queen: Bohemian Rhapsody (1975)
Pre MTV Music ShowsAmerican Bandstand
(1952)
Top Of The Pops (1964)
The Monkees (1966)
SoulTrain (1971)
Beginnings of MTVLaunched in 1981
Artists began to take the need for Promo for every release seriously.
Promo boom in early 80s
Changes to Technology and a gap in the cable market.
Acts such as Madness and Madonna used MTV to promote releases.
First Video to air on MTV??
MTV Breaks The Boundaries Michael Jackson become the first
black artist to air his music video on MTV.
Michaels record label had to threaten to remove all their artists from the channel unless they aired his video for ‘Billie Jean’ in 1983
Thankfully they agreed and later that year Michael aired a world exclusive of his 14-minute music video for ‘Thriller’
Thriller has since become one of the most influential music videos of all time.
MTV started as a music channel promoting mainly rock artists.
In 1985 Rap Artists Run-DMC covered Aerosmiths ‘Walk This Way’
The collaboration between the Artist in the Music Video helped to bridge the divide between MTV and music genre.
The 90’sThe 90s saw music
videos become a norm when promoting releases.
Artists wanted to have the best video out there and did all they could to make sure it was.
The most expensive music video of all time aired in 1995, a collaboration between Jackson siblings Michael and Janet, their single ‘Scream’ cost $7,000,000 to make.
Artists were also choosing to work with big name directors to create their music videos.
E.g Spike Jones directing
Fatboy Slim ‘Weapon of Choice’.
The YouTube GenerationYoutube launched in
2005
This made Music Video accessible to millions of people all over the globe.
In 2010 Lady Gaga became the first Artist to reach 1 Million views on her Music Video for ‘Poker Face’
The most viewed music video of all time (as of April 2015) ...
HEY SEXY LADIES!