Music Promotion

Lesson 3

Genre

• Write down as many different genres and sub-genres of music as you can remember.

In this lesson we will…

• Consider the importance of genre to music promotion.

How does genre affect the way music is promoted?

Album covers

Research• Choose 2-3 genres and find an

example of a music video, digipak, website and advert.

• What similarities are there in terms of style and content of each genre?

• How are the genres different in terms of style and content?

• What does this reveal about their target audience?

• You should have set your blog by now and should have the following nailed:– Intro to yourself. – Response to brief (explaining

what it is you’ll be doing this year and showing you understand what a music video, digipak, website and advert are).

– History of music videos.– Genre research.

Hip Hop

Website – Jay Z – Holy Grail Magna CartaAlbum – Nas - Ilmatic

Music Video –J5 – Concrete Schoolyard

Advert –Kendrick Lamar

Get blogging!

• You should have set your blog by now and should have the following nailed:– Intro to yourself. – Response to brief (explaining what it is you’ll be

doing this year and showing you understand what a music video, digipak, website and advert are).

– History of music videos.– Genre research.

Learning Objective: To create a website you can use to present your portfolio research and planning for assessment.

http://emmaastleya2media.blogspot.co.uk/

Genre Research

• Choose 2-3 genres and find an example of a music video, digipak, website and advert.

• What similarities are there in terms of style and content of each genre?

• How are the genres different in terms of style and content?

• What does this reveal about their target audience?

Initial website content

• Intro to yourself including musical interests.

• Response to brief (explaining what it is you’ll be doing this year and showing you understand what constitutes a music video, digipak, website and advert).

• History of music videos.

• Genre research (see left).